Redesign Your Website

Redesign Your Website
A website redesign most commonly begins with sourcing of a web design company to undertake the project on behalf of a company.  Many companies start the process by assigning someone in the office the task of acquiring quotes from a list of web solution companies, many found on the web, other through local knowledge.

To achieve optimal results from this approach it has been suggested that the following information needs to be thought about ‘before’ the project begins.

1. List the goals and objectives for your business and for your website. Do they align with each other? They should.

2. Who is your target market?

3. List your competitive advantages. Does your current web site highlight these advantages? If not, it should.

4. What kind of feedback are you getting on your current website (if you have one)? What is currently working and what may need reworking?

5. Examine your competitor’s websites. What are they doing well or maybe not so well? What could you learn from their website?

6. What information would make your company stand out from competitors? Promote this information on the website.

A website can help drive new or repeat business.  It can help improve your companies profile and give you a competitive advantage, so it is worth taking your time and getting the design and content just right.

It is also crucial to make sure your web design company understands effective ‘Internet Marketing’ and how the search engines work. They should know how to set up your website so that it has the potential to list well in the likes of Google and Yahoo for key phrases important to your business. Get this ‘Internet Marketing’  issue wrong and your website won’t be an asset to the business.

Adding a Sitemap

Why Add a Sitemap?
It is extremely important for search engines to have their serch engine index up to date. That is why Google, MSN, Yahoo, and Ask jointly support the sitemaps protocol. The simplest form of a sitemap is an XML file that lists URLs for a site, along with additional metadata about each URL (when it was last updated, how often it changes, and how important it is relative to other URLs across the site) so that search engines can crawl the site more intelligently.

Sitemaps supplement and do not replace the existing crawl-based mechanisms search engines use to discover URLs. And using the Sitemaps protocol does not guarantee the indexing of all Web pages. However, a sitemap provides crawlers with hints that help them do a better job of crawling the site.

The main benefits of a Sitemap from the SEO point of view are that with a sitemap search engines can crawl pages that aren’t otherwise discoverable and you can give search engines information about pages priority with optional tag in the sitemap. This can help them to order the crawling of the Web site based on priority information In addition to providing more intelligent navigation for search engines, sitemaps are useful as a secondary navigation aide.

Research studies confirm that a sitemap is an important benefit for visitors because it gives them an overview of the site’s areas at a single glance. Besides being dedicated to the visualisation of the information architecture, sitemaps act as a guide to a Web site.

INTERNET MARKETING IN UK

IMPORTANCE OF INTERNET MARKETING IN UK
In the UK, many people don’t realise just how important Internet Marketing can be for their respective business. It can literally help make or breaks a business. Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.

Internet marketing also referred to as i-marketing, web marketing, online marketing, or e Marketing, is the marketing of products or services over the Internet. In another word, we can also say Internet marketing is targeted… you will reach your target market with internet marketing.

There are several news sites that will speak and tell about all the latest on the Internet marketing business. If there were any change in the marketing trend, you would instantly get to know about it. Blogs make a great source of information. You will find many well-written and informative blogs that will give you all the information and knowledge concerning the Internet marketing secrets. The Internet works as a well-established education system giving you all the knowledge that you seek.

Around the world online/ Internet Marketing continues to grow with more and more of the marketing spend moving online. It can say that Internet marketing is certainly the way of the future. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. By this process your will be able to identify and quantify the market, and have the opportunity to increase your: Sales, Market Share and Brand.

Furthermore, marketing effectively online requires the right kind of preparation for your website. Many sites fail in that they generate traffic but they lack the kind of relevant content that retains the visitor, educates the prospect, and/or encourages the prospect to take action.

When people gather research online for an immediate or future purchase, they want ease and efficiency—or they’ll leave the site and go elsewhere.”

In developing your next online marketing plan, follow these key steps to success: Identify and research your Market, Plan for the best site for an action , Position yourself in the marketplace by utilizing several marketing methods and last but not least be prepared to follow up and close deal.

A world of e commerce awaits!  DO NOT MISS this golden opportunity to mix with leaders at the forefront of their businesses online. It’ll be the fastest shortcut you can ever take to success.

More about E-Commerce

Want to Know More about E-Commerce
Despite a negatively challenged economy, one sector continues to show growth: e-commerce.  A report by Verdict Research UK (www.verdict.co.uk) states, “In 2009, e-retail is forecast to grow by 12.7%, despite overall retail growth shrinking by 1.1.6 billion (£875 million at constant prices). The channel is continuing to benefit from more Internet users, more shoppers and more transactions taking place online’

Whether your business has already discovered the rewards of e-commerce or you ire just getting around to constructing a site, the third annual E Commerce Expo in London promises speakers and exhibits that will help to ensure you are up to date on the latest developments. Keynote speakers will include representatives from Google, eBay, and Harrods UK Ltd. Conference sessions will include topics such as digital marketing, customer conversion and retention, plus the multi-channel retailing and E Commerce Surgery promises personalised answers to individual Web site issues.

The event is free and takes place on 20 and 21 October at Earls Court, London. For more information, or to register to attend, go to www.ecommerceexpo.co.uk. And remember to include an Internet Marketing element when planning or developing your e-commerce project. To get the most from your online business you need to get quality traffic to the website.