Broadband Speeds in the UK
The UK continues to lag behind the rest of the world when it comes to broadband connection speeds, according to Ofcom’s latest report.
In 2008 the telecoms regulator pledged to publish annual reports on how the UK’s communications sector compares with other countries. The second Internatic Communications Market Report, published in December, looked at the UK, France, Italy, Germany, USA, Canada, Japan, Poland, Spain, Netherlands, Sweden, Ireland, Brazil, Russia, India and China. It showed only 10 per cent of broadband connections in the UK get speeds of over 8Mbits/sec. This compares to 26 per cent in France, 33 per cent in Sweden and 37 per cent in the Netherlands.
The report will put more pressure on the Government to fulfil its pledge to provide everyone with a minimum speed of 2Mbits/sec by 2012. Despite this, Ofcom said the UK is an advanced digital nation as people continue to embracedigital communications services. Over the five years to 2008 the UK had the second highest growth in broadband lines among 12 countries surveyed, with 23 connections per 100 people.
The report also noted the UK had some of the lowest costs for broadband services. Prices have fallen by 10.1 per cent since 2003 to an average of around £16 per month, compared with £20 in the US, £23 in Italy and £25 in Spain.
However, Richard Thurston, analyst with Analysys Mason, warned that while UK prices are some of the lowest ever recorded they may rise in future (Source: computeractive).
Top tips for great keywords.
As an Internet Marketing company we are often asked to offer advice on selecting the most appropriate keywords for a clients Google adwords campaign. We recently came across the following advice supplied direct from Google itself, so thought we’d include it in our blog. Hope this helps…
Keywords are the search terms (words or phrases) which trigger your ad, and they are critical to the success of your AdWords advertising. This email explains how you can choose the most effective keywords, assess your keyword performance and how this affects the amount you pay.
A great keyword is:
- Ideally, 2-3 words long
- Specific (keywords that are too broad or general will not reach users as effectively as keywords that are highly targeted)
- Directly related to the text in your ad
- Directly related to the page your ad links to (specified by the destination URL)
What keywords should I choose?
First, look at your website content and write down every word, word combination or phrase that describes each category of your business. This is the starting point for creating your keyword lists.
Include all brand and product names as well as plurals, synonyms and alternate spellings for each word or phrase. Capitalisation does not matter. Take out keywords that are very generic, irrelevant, or obscure.
Then, group your keywords into close-knit themes and create a new ad group for each theme. Put your keywords into these new ad groups. For example, if your campaign is for digital cameras, you can group together mini digital cameras in one ad group and SLR digital cameras in another.
Try using negative keywords. Negative keywords prevent your ad from showing when a word or phrase you specify is part of a search term. If you specify the negative keyword -repair, for instance, your ad won’t show for search terms such as digital camera repair.
Net scams profit from desperate jobseekers
I recently watched a BBC TV programme on net scams currently doing the rounds. The contents of this programme, I felt, were so relevant to using the Internet today that I should include them this blog. Obviously it’s not my article so I include a link to the actual web page.
Unsolicited e-mails announcing a lottery win or phishing correspondence asking for banking details have become common. But as net users become savvy, scams are also becoming more sophisticated, for instance by seeking to exploit unemployed people during the economic downturn.
Unsolicited e-mails offering the chance of high-paid employment in fields such as financial services aim to gather people’s personal information which could lead to identity theft. However, once someone replies to these e-mails, the likelihood of gainful employment is very slim indeed.
Caroline Coats, from scam advice website Cyberfraud.org.uk said the main fraudulent scheme at the moment is mystery shopper positions. “The idea is it tells you about quite a lucrative job that you could be doing, maybe earning in excess of £100 a day, but you have to pay a sign up fee,” she said.
“It doesn’t sound quite too good to be true and that is what gets people to pay £34 to sign up”. When the net user has signed up, the fraudsters pocket their cash and disappear into the digital ether. There are many variations of this employment scam, and similar ones have existed since the times when physical mail was the main method used by fraudsters.
For more information read the full article on the BBC Click website.
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Monkeyfishmarketing are looking forward to many more years working with Direct Submit. If your looking for SEO or internet marketing in the north east or you want local targeted marketing then give Keith a call he is sure to be able to help you like he has helped our clients in many ways.
Google Nexus One Mobile Phone
Google has began selling its own mobile phone, the Nexus One, a much-anticipated move aimed at protecting its online advertising empire as people increasingly surf the Web on handsets instead of personal computers. It is the first time Google has designed and sold its own consumer hardware device.
Google said the Nexus One represented the next frontier in the company’s $20bn (£12.4bn) core business – selling advertising through search.
“It’s all about the mobile web, and advertising is their bread and butter,” said analyst Michael Gartenberg. “It’s the latest salvo from Google on the wireless industry. The landmark news here is that Google is now a consumer electronics retail company,” added Mr Gartenberg, of Interpret.
The Nexus One joins about 20 other mobile devices that already run on Android, the mobile operating system that Google introduced in 2007 to make it easier to connect to its services and other Web sites away from home or the office. Google designed the touch-screen phone in partnership with Taiwan’s HTC Corp., which made the first Android-powered phone and will manufacture this one, too.
Google will handle all sales online and has no plans to let consumers check out the Nexus One in retail stores.