Local Search Engine Optimisation Services

Local Search Engine Optimisation Services
For many businesses who operate on a regional or ‘local’ basis, local Search Engine Optimisation is all about achieving first page results for their business or product when the search term includes a reference to the specific town, City or County. This is becoming more important as ‘Local Search’ has rapidly becoming one of the most popular search types on the web as more and more people start to use search engines to search for a local service.

More and more people are using the search engines to search for such as “motor home rental North East” or “Van Hire Newcastle” and this local element is reported to be one of the fastest growing areas for ‘searches’ online.

Local Search Customers Are Twice as Likely to Buy
It has also been reported that people who use the search engines to search for local products or services are reported to be far more likely to be at or near making the decision to buy a particular product or service right now.

These local search ‘visitors’ could be one of the most critical groups of people to visit your online business, so doesn’t it make sense to make sure you’re website is optimised for local search traffic and you are doing all you can to convert each one into a satisfied customer?

Our local Internet Marketing service is helping many local businesses succeed. If you would like to discuss your local SEO project, call us now on 0191 2673030 or email us at mail@directsubmit.co.uk. We look forward to your call.

Tips for Choosing the Best Keywords

Tips for Choosing the Best Keywords
You’ve probably heard of people claiming significant traffic to their site after achieving a top ranking on Google or Yahoo. But sometimes you hear from someone else who also achieved a similar top ranking but they were disappointed when no one arrived at their site. How can two people achieve a top ranking and have such markedly different outcomes?

Unfortunately, it’s all too easy to brainstorm your own list of keywords, only to find out later that they are not as popular as you first thought. Keyword popularity is essential to success in search engine marketing. The question to ask yourself is how do you really know if you’re optimising your pages for keywords that Web surfers are looking for?

Put yourself in the shoes of your target audience.

For example, you may have a “clothing business” where you “sell clothing.” While those phrases describe what you do, they are not necessarily the words that your audience would enter into a search engine to find you. How many times have you went to Google and typed in “sell clothing” in order to find a particular shirt or hat?

Target Niches.

While “mens clothing” in the previous example may be one of the most popular clothing related searches, it unfortunately has a lot of competition. If you do a search on Google, you’ll find it returns over 1 million results for that phrase. While this type of phrase may gain you a lot of traffic, achieving a top ranking may prove difficult and time-consuming.

Brainstorm for keywords in your category

There are many ways to brainstorm new keyword phrases. You can examine the content and the meta tags on your competition’s Web site to see what phrases they consider important. While this is a good place to start looking for ideas, there’s no guarantee they are targeting the best keywords. You must check these keywords against the corresponding popularity and competition factors.

Choose only relevant keywords

Just because a keyword is popular with a low competition factor, doesn’t mean you should target that keyword or phrase. The phrases you target must be relevant to what you have to sell. It must also be applicable to what you have to offer on the specific Web page you are optimising. How many times have you searched Google, landed on a page, and then backed out within 5 seconds of arriving? That page had a top ranking, but it did not have what you were looking for.

Perhaps the Web site did have what you wanted, but the product resided elsewhere on the site. Unfortunately, your visitor may never know this. If you target a keyword or phrase, then the page they land on must offer the products, services or content that they expect, or you’ll be wasting your time and your visitor’s time. At the very least, the page should offer direct links to the potential products and services they may expect to find there.

Understand that keywords can have multiple meanings

If you have a travel business, then your first thought might be to target the word travel. However, if someone is searching on just plain old “travel” are they: 

  1. Helping their child with a paper on some aspect of “travel?”
  2. Looking for the “travel channel?”
  3. Looking to plan a vacation cruise?
  4. Preparing to take a business trip?
  5. Day dreaming about time travel?
  6. Looking for driving directions for their travel across the country?
  7. Looking for a travel club such as AAA?
  8. Looking for the perfect backpack or hiking supplies for a travel expedition?

If you own a travel agency that specialises in vacation cruises and optimized your site for the single keyword “travel,” only a limited number of the people identified in the example above would be qualified prospects. This of course assumes that travel was not too competitive to begin with.

While a top ranking on travel would yield a great deal of visitors to your site, many of them would select the “Back” button in their browsers, turn around and effectively walk out of your store! That’s not the outcome you’re looking for. When you select more targeted keyword phrases such as “Alaskan Cruise,” there is a much higher likelihood that you have focused in on exactly the right audience. It’s the difference between attracting actual buyers versus tire kickers.

For help and advice on making the most of you Internet Marketing campaign, call Direct Submit and see how they can help improve your online marketing campaign.

Illegal Downloads & Government Proposals.

People who use their computer to make illegal downloads could have their internet connection cut, under new government proposals.

Download movies illegally and you could have your internet connection cut off. Those are the tough new measures to tackle internet piracy of movies and TV, according to a draft government bill leaked to a newspaper today.

Hollywood knows that distributing films via the internet is a goldmine, which is why the big studios have been fighting scriptwriters demanding a cut of the profits.But while this dispute is all but settled, the movie giants are still battling on another front. Illegal downloading equates to huge losses in revenue.

Numerous search engines on the net allow people to find films and music they want to download. The problem is that not everybody pays for it.

According to documents obtained by the Times newspaper, people who persist in illegal downloading are to be targeted by new legislation. Under the proposals they would receive a warning email the first time they download without paying. On the next occasion their internet access would be suspended. And it would be blocked for a third offence.
The responsibility for enforcing the law would fall to internet service providers, who would face prosecution if they failed to comply. But already the industry is suggesting such a law is unworkable.

In a statement, the Internet Service Providers Association told Channel 4 News –

“ISPA does not support abuses of copyright and intellectual property theft. However ISPs cannot monitor or record the type of information passed over their network.

“ISPs are no more able to inspect and filter every single packet passing across their network than the Post Office is able to open every envelope… and data protection legislation actually prevents ISPs from looking at the content of the packets sent.”

It is thought there are 900 million music files available for download from file-sharing networks.

Lost revenue from films or other material illegally downloaded will continue to cost the creative industries dear until there’s agreement on how to tackle the problem.

The department for culture, media and sport has refused to comment on the proposals leaked to the Times. But it says its strategy has been developed further and will be published shortly.

Super Fast Broadband Tax Scrapped

Super Fast Broadband Tax Scrapped
The BBC has reported that the broadband tax has been scrapped in the last-minute scramble to rush key legislation through before Parliament is dissolved next week. The tax was a key part of Labour’s strategy to ensure all parts of the country get super-fast broadband. 

The Conservatives have always opposed the tax, preferring to allow the market more time to roll out services before government intervention. The levy was among three taxes in the Finance Bill to be dropped. 

The 10% tax increase on cider and tax relief on holiday homes were also scrapped. The 50p-a-month broadband tax would have been applied to all households with a landline telephone. It is estimated that it would have raised about £170m a year to help fund broadband roll-out. 

It was aimed at the final third of the country where experts say it would be too expensive for commercial players such as BT and Virgin Media to roll out fibre services. But the tax proved controversial and the Conservatives had vowed to scrap it if it had become law and they had won the election. 

If funding is needed to roll broadband out to rural areas, the Conservatives plans to use some of the TV licence fee set aside for digital switch-over. That would not be available until 2012. The cross-party Business Innovation and Skills committee of MPs had labelled the tax unfair, because most of those who would pay it would not benefit from it.

 It is likely to be reinstated if Labour is re-elected in the 6 May general election. Andrew Ferguson, editor of broadband news website Thinkbroadband, said it made the future of fast broadband uncertain. 

“Dropping of the 50p per month tax will be welcomed by those that thought it was unfair, but it throws the current plan Labour plans to have next generation broadband to 90% of homes by 2017 in disarray,” he said. 

Malcolm Corbett, chief executive of the Independent Networks Co-operative Association (Inca), was more pragmatic.

 “The government will have to raise money by other means, perhaps by getting the private sector and the communities themselves involved. With them on board, you have a fighting chance of achieving universal access,” he said.