Importance of Pay per Click Landing Pages
Setting up a Pay per Click campaign, such as Google Adwords and attracting visitors to your website will not necessarily create sales for your particular product or service. Having a poor quality landing pages could mean click thru’s – and therefore your money, are wasted by the client being taken to a page that does not provide the specific information the visitor is looking for.
Your landing pages should be a direct reflection of the copy used in your Pay per Click advert. Picking one generic page of your website to send every visitor to is not the right approach and, as I’ve already said, it’s likely that, with this approach, youl could well be losing potential sales and money with this approach.
Having your visitors land on the home page of your site is not the most effective strategy for any Pay per Click campaign. Look to have a targeted landing page to send your PPC clicks thru’s. Not only do you want the page to reflect the details from your Pay per Click advert but it is very important to have some sort of call to action items on your landing page.
If you want the visitor to call you don’t assume that they will know to do this. Make the contact telephone number and other contact details stand out as much as possible in multiple areas of the landing page.
Put yourself in the shoes of the person clicking your ad and anticipate where you would like to land. What would you think of the landing page? Would it induce you to part with you hard earned money? Does the landing page offer the product advertised in the Pay per Click advert, is the page attractive and is there a call to action which is both simple and tested. Make sure it works!
Finally, check to make sure link is not broken on your advert. You would be amazed at how often this happens and it is a sure fire way to put a potential visitor off from visiting your website as well wasting your PPC campaign budget.
In short, if you want to make the most of your Pay per Click campaign, make sure you have good quality, advert specific landing pages set up.
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