Make the Internet Work for you…

Make the Internet Work for you…
More and more businesses are recognising the need to actually do something with their website. How many businesses have spent hundreds, or in many cases thousands of pounds on websites that they then do absolutely nothing with. Quite often, the web design company will do little or no Internet Marketing or will try to sell this an additional service to the client – in our experience of talking to clients, sometime after the website went live.

It is not unusual for a prospective client to contact us, as a last resort, and offer us the ultimatum, if the website continues to do nothing for our business we may as well bin it.

We have recently started working with a UK Telecommunications Services provider and an Electrical Distributor who is looking to extend their business, moving from a regional basis to a National base. These clients have come to us in a positive way, looking to use their websites in a positive and proactive way.

In these difficult times, when a business is looking to the Internet for new business, then the process of Search Engine Optimisation and subsequent Internet Marketing should be placed higher on the ‘to do’ list when planning or operating a website.

Internet Marketing by Direct Submit

Looking into the Internet

Looking into the Internet
We at Direct Submit work with individuals & business people who have varying amounts of knowledge of what the Internet actually is and how it works. Some time ago we found the following description on the BBC News website and thought it might be of interest to many. We have recently been asked to repat the blog entry…

What is the Internet?
The internet is a global network of computers that works much like the postal system, only at sub-second speeds. Just as the postal service enables people to send one another envelopes containing messages, the internet enables computers to send one another small packets of digital data.

For that to work, they use a common ’language’ called TCP/IP (Transmission Control Protocol/Internet Protocol). If you are on the net, you have an IP address.

When you send a letter, you don’t need to know about the vans, trains and planes that carry it to its destination, or how many post offices it passes through on the way. Nor do you need to know how your packets of internet data are transmitted through a variety of cables, routers and host computers on the way to their destination.

However, different packets can take different routes, which makes the internet relatively resilient. The failure of a particular node or host generally makes little or no difference to the rest of the system.

When you put an envelope in the post, it can contain many different types of data: a love letter, an invoice, a photograph, and so on. The internet’s data packets also carry different types of data for different applications. Common types include web pages, email messages, and large files that might be digital videos, music files or computer programs.

Today, the web is often used to provide an easy-to-use interface for numerous applications, including email, file transfer, Usenet newsgroups, and messages (Internet Relay Chat). This makes the web and the internet appear to be the same thing. However, these applications existed before the web was invented, and can still run without it.

Internet Marketing by Direct Submit

Google Faces New Search Complaint

Google Faces New Search Complaint
The BBC is reporting that a new complaint about Google’s alleged anti-competitive behaviour has been filed by specialist French search engine 1plusV. It follows similar complaints from price comparison site Foundem and legal search engine ejustice.fr last year.

Those triggered a European Commission probe into Google’s business practices, which is ongoing.

Google said it was working with the EC, adding that there “was always room for improvement. We have been working closely with the European Commission to explain many different parts of our business. While we have always tried to do the right thing for our users and advertisers, we recognise that there’s always room for improvement,” the firm said in a statement.

Google said it was working with the EC, adding that there “was always room for improvement”.

“We have been working closely with the European Commission to explain many different parts of our business. While we have always tried to do the right thing for our users and advertisers, we recognise that there’s always room for improvement,” the firm said in a statement.

Delisted sites

1plusV is the parent company of of eJustice.fr and runs so-called vertical search engines that specialise in law, music and culture. It said that between 2006 and 2010 Google prevented vertical search firms from using its online advertising service AdSense.

“This is the only truly effective way of obtaining targeted advertising on a search engine,” 1plusV said in a statement.

It also alleges that, in the weeks following the original complaint, Google delisted sites published by it.

“For eJustice.fr, Google’s decision to remove it from its search results was catastrophic in terms of its traffic,” it said.

Google has said that ranking on its search results depends on how valuable a given site is for its users. It has told companies to improve their websites to help move them up the rankings. But 1plusV said that eJustice.fr was relisted in December, without modification.

“The relisting is in complete contradiction with the Google argument that eJustice.fr was delisted because it provided no value to the internet user,” 1plusV said.

The European Commission said it would give Google the opportunity to comment on the allegations before deciding what action to take. If Google is found guilty of abusing its dominant position in the search or advertising markets it could face a hefty fine.

Internet Marketing by Direct Submit

Cyber Crime & the UK Economy

Cyber Crime & the UK Economy
Cyber crime costs the UK economy £27bn a year, the government has said.  The figures, published for the first time, are a mid-range estimate and the real cost could be much higher. They are made up of £21bn of costs to businesses, £2.2bn to government and £3.1bn to citizens.

Security minister Baroness Neville-Jones said the government was determined to work with industry to tackle cyber crime. At the moment, cyber criminals are “fearless because they do not think they will be caught”, she said in a briefing in central London.

But efforts to get a grip on the problem had been hampered by firms who did not want to admit they had been the victims of attacks for fear of “reputational damage”. This also meant that it was difficult to accurately estimate the cost to the economy – and the “worst case scenario” was likely to be much greater than £27bn.

“It is a bit like terrorism – the more you know the more frightening it looks,” said Baroness Neville-Jones. But she said the government was not at “panic stations”, adding that it had a strategy to tackle the problem and had committed £650m over the next four years to it. Baroness Neville-Jones, Prime Minister David Cameron and Foreign Secretary William Hague met the bosses of some of Britain’s biggest businesses, including Barclays, HSBC, Tesco and BA, on Monday to urge them to take the problem more seriously.

The government is due to unveil a plan to disrupt cyber criminals and ensure more of them were prosecuted “in the spring” and had agreed to form a joint working group with industry to tackle the problem.

Baroness Neville-Jones said some of the cyber crime activity was “state-sponsored” but although the government had the ability to strike back it was “anxious not to get into a barney with friendly countries” over the issue.

It would instead focus its efforts on defending itself from cyber attack – which she said was the most effective strategy as it was often difficult to work out where the attacks were coming from.

Internet Marketing by Direct Submit

Unethical SEO Companies

Approaches from Unethical SEO Companies
Recently a few of our clients have contacted us to report some approaches made to them by ‘SEO Companies’ in the UK, who reportedly claimed to represent – directly – Google and Yahoo. During the conversations the clients were left in little doubt that the SEO companies involved represented Google or Yahoo and had preferential influence re the potential results. The clients who contacted me to report these approaches told me they were being offered a direct working relationship with Google UK or Yahoo UK. Not an SEO company offering their services to promote the clients website to Google and Yahoo.

Many businesses, when approached by aggressive sales people with monthly targets to achieve, will believe almost anything they are told. In the case of the ‘Google’ approach we were contacted about, the company used a domain that also implied they were part of Google’s UK company.

These SEO firms also claimed guaranteed rankings, as well as their ‘special relationship’ with Google. Let’s be clear, no one can guarantee results in the search engines. This is simply untrue. In many cases, where these ‘guarantees’ are made, they are for obscure phrases which have little competition and offer no benefit to the business.

While professional and ethical (white hat SEO) SEO companies can provide clients with valuable services, some unethical SEO’s continue to give the industry a bad name through their overly aggressive sales pitch, untruths and often ‘black-hat’ marketing techniques in their attempts to manipulate search engine results in questionable ways.

Remember, practices that violate search engine guidelines may result in losing popularity or even getting banned from their index.

If a company is comfortable telling you untruths to get your business, then it also follows that they would not be averse to using black hat SEO techniques in their everyday practices. Be careful which SEO company you appoint to look after you onlinebusiness!

Internet Marketing by Direct Submit

How does a computer get infected

How does a computer get infected
How does a computer get infected if you’re just surfing the Internet? And how do cybercriminals make money from tricking users?

In Internet attacks, the primary aim of cybercriminals is to download and install a malicious executable file onto a victim computer. Being able to control an infected system from within opens up a whole world of opportunity, with a successful attack providing cybercriminals with access to user data and system resources. The cybercriminals will use this to make money from their victims in one way or another.

In general, an attack involves two steps: redirecting a user to a malicious resource, and downloading a malicious executable file onto his/ her computer.

Cybercriminals employ every possible channel in order to lure users to their malicious resources: email, instant messaging, social networks, search engines, advertising —malicious links can be found anywhere and everywhere. Sometimes, cybercriminals don’t have to do anything particular to attract users – they simply hack a legitimate website with a large number of visitors. Recently, cybercriminals have been resorting to this approach with increasing frequency.

Once a user has opened a “bad” resource, the only thing that remains is for malware to be downloaded and installed to his/ her computer. Cybercriminals have two choices: cause the user to download the program by him/ herself, or conduct a drive-by download. In the first case, social engineering methods are commonly used where cybercriminals play on naivety and/or lack of experience. In the second case, cybercriminals exploit a vulnerability in software running on the victim’s computer.

Internet Marketing by Direct Submit

Internet Marketing Services for your Business

Internet Marketing Services for your Business
Having your website found in the major search engines is important for many reasons. Increased sales opportunities, achieved by attracting quality traffic to your website. Increased branding opportunities for your product or service and a higher market profile for your business.

The typical range of Internet Marketing Services may include the following:

– Keyword Analysis
– Meta tag Optimisation
– On Page Optimisation
– Manual Submissions to the Major Search Engines & Directories
– Search engine submission
– Link Popularity Development
– Monthly Ranking Reports
– Dedicated Account Manager
– Application of Google Site Map

Internet Marketing – A Great Opportunity
Every day millions of people use search engines to find a product or service on the Internet. Can your potential customers find your web site in the leading Search Engines? If not, you’re missing out on the local and global audience of customers who could be visiting your web site and, potentially at least, providing your business with new orders.

There are many Internet Marketing companies in the UK and beyond who provide a diverse range of Internet Marketing solutions. These ‘SEO Services’ are designed to get your business or service noticed in the major search engines such as Google and Yahoo.

Direct Submit are a leading UK Internet Marketing and Search Engine Optimisation company who offer services including Website Optimisation, Search Engine Submission, Pay Per Click, Optimised Web Design, Website Management services and more. If your website can’t be found on the World Wide Web, then you are missing out on a potentially huge market place.