Race Online 2012

Race Online 2012
Race Online 2012 has an ambition to make the UK the first nation in the world where everyone can use the web. The UK has 40 million adult internet users, with 30 million people using the web every day.

However, there are a reported 8.7 million adults in the UK who have never used the internet the combined size of the entire population of our five biggest cities. Four million of those are among the most disadvantaged:

  • 39% are over 65
  • 38% are unemployed
  • 19% are families with children

Race Online 2012 aims to inspire, encourage and support millions more people online by the end of the Olympic year 2012 through partnership with government, industry, charities and individuals.

In June 2010, Martha Lane Fox was reappointed UK Digital Champion by the government. Her remit includes advising the government on how to provide better, more efficient online public services and accelerating efforts to help more people benefit from the power of the internet.

Internet Marketing by Direct Submit

How does a computer get infected

How does a computer get infected
How does a computer get infected if you’re just surfing the Internet? And how do cybercriminals make money from tricking users?

In Internet attacks, the primary aim of cybercriminals is to download and install a malicious executable file onto a victim computer. Being able to control an infected system from within opens up a whole world of opportunity, with a successful attack providing cybercriminals with access to user data and system resources. The cybercriminals will use this to make money from their victims in one way or another.

In general, an attack involves two steps: redirecting a user to a malicious resource, and downloading a malicious executable file onto his/ her computer.

Cybercriminals employ every possible channel in order to lure users to their malicious resources: email, instant messaging, social networks, search engines, advertising —malicious links can be found anywhere and everywhere. Sometimes, cybercriminals don’t have to do anything particular to attract users – they simply hack a legitimate website with a large number of visitors. Recently, cybercriminals have been resorting to this approach with increasing frequency.

Once a user has opened a “bad” resource, the only thing that remains is for malware to be downloaded and installed to his/ her computer. Cybercriminals have two choices: cause the user to download the program by him/ herself, or conduct a drive-by download. In the first case, social engineering methods are commonly used where cybercriminals play on naivety and/or lack of experience. In the second case, cybercriminals exploit a vulnerability in software running on the victim’s computer.

Internet Marketing by Direct Submit

Microsoft confirms takeover of Skype

Microsoft confirms takeover of Skype
Microsoft has confirmed that it has agreed to buy internet phone service Skype. The deal will see Microsoft pay $8.5bn (£5.2bn) for Skype, making it Microsoft’s largest acquisition.

Luxembourg-based Skype has 663 million global users. In August last year it announced plans for a share flotation, but this was subsequently put on hold.

Internet auction house eBay bought Skype for $2.6bn in 2006, before selling 70% of it in 2009 for $2bn. This majority stake was bought by a group of investors led by private equity firms Silver Lake and Andreessen Horowit.

Other major shareholders include tech-firm Joltid and the Canada Pension Plan Investment Board.

Microsoft chief executive Steve Ballmer said: “Skype is a phenomenal service that is loved by millions of people around the world.

“Together we will create the future of real-time communications so people can easily stay connected to family, friends, clients and colleagues anywhere in the world.”

Skype will now become a new division within Microsoft, and Skype chief executive Tony Bates will continue to lead the business, reporting directly to Mr Ballmer.

“It’s a strategic asset and a defensive move [for Microsoft],” said Colin Gillis, an analyst at BGC Financial. “If they can put it on Windows 8, it gives them an advantage. It helps them in the tablet market.”

Other analysts say Microsoft’s aim in buying Skype is to improve its video conferencing services.

Internet Marketing by Direct Submit

Effective Website Optimisation

A Quick Guide to effective site optimisation.
Overall design. Try to include effective search engine optimisation concepts when planning and designing your website. There are certain design issues that you need to be aware of. These include trying to avoid frames, FLASH driven sites or designs with a lack of textual content.

Create an effective title. Make sure that your title has keywords that represent your site effectively. For the most part the title should be short but always include your keyword(s).

Include important content in your pages. The actual text on your website is very important. Search engines (spiders) read this to determine rankings. Some engines will place a higher rating of importance based on where they find the text in your page. Closer to the top is usually better, but having keywords throughout your page develops a “theme” and that too is important.

Good Content should be your number one priority. Your quest for high placement must start with a good website. It is important to have a lot of text describing what you do. Use your keywords in the content, but don’t repeat them over and over. Many search engines rate sites based on ‘keyword density’. This is usually a formula that looks at META Keywords, words in your TITLE, words in paragraph text, words in links to other pages, and even words in the ‘ALT’ text on your images.

Don’t include too many images. Many web pages are almost all images driven with little or no textual content. Search engines will typically only see the image name, for example ‘yourimage.jpg’, and ‘yourimage.jpg’ doesn’t go far in terms of content and relevancy.

Add Links to your web pages. We can’t emphasis enough the importance of links, both from your page to other pages. First consider links on your pages. Make sure they relate to what you do (and keywords that are important to you). Links from others website’s. Some search engines place a very heavy rating of importance on how many other sites in their index have links to your website.

Finally and very importantly, don’t try to fool the search engines. This is probably the biggest trap people fall into. People will always come up with ways to try and ‘fool’ the search engines, which may work for a little while. Eventually though the search engines wail discover these tricks and write routines that penalize sites that use this practice. Examples of this include, but are not limited to: repeating keywords over and over; using invisible text (white text on white background); using very small text to jam the keywords in a small area.

For further information please call Direct Submit Internet Marketing Services today.