Google PageRank – Updated

Google PageRank Update
Rumours abound on the Internet that the Google PageRank score has been updated. Why this remains of interest to people is open to question…

Google has said that people worry about PageRank far too much, “we’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true,” said Google’s Susan Moskwa at the time. “We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.”

Though for some reason, they kept it around in the Google Toolbar. Obviously, some users just like to see it.

Several Internet forum threads, including Digital Point and WebmasterWorld have indicated that Google has released an update to its PageRank webpage score as displayed in the Google Toolbar.

Google PageRank is one of many signals (over 200, according to Google) that the search engine uses to determine rankings. The algorithm gets tweaked on a daily basis, and Google has put more emphasis on others factors in recent times – most notably, good quality content.

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Google Announces Instant Pages Search

Google Announces Instant Pages Search
Google’s search engine now knows what page you want to look at before you do!

The company has taken its Instant Search service one step further, shaving up to five seconds off the time a web page takes to load. The Instant Search service displays real-time web results while a search query is being keyed in.

Google already ranks search result in order of relevance to a query but with Instant Pages it can analyse a user’s search history and using around 200 algorithms it can predict which result a user will choose from the list. It can then start to pre-load this page so that it displays as soon as the users clicks on the link.

Google is rolling out Instant Pages in Chrome Beta and plans to introduce a mobile version shortly.

With its share of the search market slipping in the face of competition from Bing, Google hopes that improved search times will boost its advertising revenue. It plans to allow open access to the software code for Instant Pages with the aim of making the web faster.

Internet Marketing by Direct Submit

Choosing and Researching Keywords

Choosing and Researching Keywords
It can be difficult to choose the keywords that describe your company and its products or services so that users will see your website when they perform an online search. Obviously, you want people who are searching for what products or services you provide to find your website near the top of the search engine results pages, so how do you achieve this?

The answer is “by using keywords and key phrases in your website content.” These are the words that people type into search engines when they are looking for something.

Choosing and researching good keywords is a process that takes several steps that can essentially be broken down into the following stages:

Initial keyword Research
Have a brain storming session with your staff and, if possible, customers. Ask other people for ideas, too, including your family, try to get as many opinions as possible. You will often discover that what you consider your optimal key phrases are not those typically used by your customers.

Use Key Word Research Tools
There are several online keyword research tools that offer information about the number of times users perform searches for specific words. These can help you identify key phrases ‘related’ to your products or services that might help generate quality traffic to your website.

Selecting of Key Words
Use the research you have done and select the most appropriate key words that is likely to deliver the best results for your business. Note this may mean you choose a key phrase that isn’t the most searched for (which will probably be the most ‘competitive’ in terms of achieving a page 1 result on the web) but which will bring you high quality traffic in numbers that should help generate you business.

Analytics
After you’ve chosen your keywords and optimized your site, you need to perform measurements to see whether it’s delivering the amount of traffic and conversions you expected. You can use this information to make adjustments and refine your keyword strategy.

The above represents a fairly basic overview of choosing effective key phrases for your website and the web is full of more in depth articles and guides to help you.

For more information on choosing the right key words for your website call Direct Submit and see how we can help you make the most of your Internet project.

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Quick Guide to Effective Website Optimisation

A Quick Guide to Effective Website Optimisation

Overall design.
Try to include effective search engine optimisation concepts when planning and designing your website. There are certain design issues that you need to be aware of. These include trying to avoid frames, FLASH driven sites or designs with a lack of textual content.

Create an effective title.
Make sure that your title has keywords that represent your site effectively. For the most part the title should be short but always include your keyword(s).

Include important content in your pages.
The actual text on your website is very important. Search engines (spiders) read this to determine rankings. Some engines will place a higher rating of importance based on where they find the text in your page. Closer to the top is usually better, but having keywords throughout your page develops a “theme” and that too is important.

Good Content should be your number one priority.
Your quest for high placement must start with a good website. It is important to have a lot of text describing what you do. Use your keywords in the content, but don’t repeat them over and over. Many search engines rate sites based on ‘keyword density’. This is usually a formula that looks at META Keywords, words in your TITLE, words in paragraph text, words in links to other pages, and even words in the ‘ALT’ text on your images.

Don’t include too many images.
Many web pages are almost all images driven with little or no textual content. Search engines will typically only see the image name, for example ‘yourimage.jpg’, and ‘yourimage.jpg’ doesn’t go far in terms of content and relevancy.

Add Links to your web pages.
We can’t emphasis enough the importance of links, both from your page to other pages. First consider links on your pages. Make sure they relate to what you do (and keywords that are important to you). Links from others website’s. Some search engines place a very heavy rating of importance on how many other sites in their index have links to your website.

Finally and very importantly, don’t try to fool the search engines.
This is probably the biggest trap people fall into. People will always come up with ways to try and ‘fool’ the search engines, which may work for a little while. Eventually though the search engines wail discover these tricks and write routines that penalize sites that use this practice. Examples of this include, but are not limited to: repeating keywords over and over; using invisible text (white text on white background); using very small text to jam the keywords in a small area.

Internet Marketing by Direct Submit