Webpage Optimisation & Key Phrases
The purpose of Search Engine Optimisation & Internet Marketing is to optimise your web pages in order to increase opportunities for the website to rank as highly as possible for chosen key phrases within the respective search engine results.
So how do you approach this? One of the primary methods is to optimise a page for a keyword or key phrase that you want to target. Search engines love textual content.
When a user enters a search request into a search engine, they do it using text, and it is that text which the search engine instantly canvasses websites throughout its search index (website URL’s held with the search engines respective database). If your website includes the appropriate keyword or key phrases, then you will improve your chances of appearing in a high search results position.
However, we always try to advise our clients not to try and optimise a single page for to many keywords or phrases at the same time. This approach to SEO is likely to hinder your site’s chances of a high results ranking, rather than improve them. We typically advise a client to work to a couple of phrases per page.
Search engines use search algorithms when reviewing a website against a key phrase. When a key word or key phrase is searched for, the search engine searches its database for that phrase. If a particular page features that key phrase in significant density, then the website has a better chance of appearing in a high position.
This is a largely mathematical phenomenon (search algorithms) designed to reflect the importance of that word or phrase within the page. If the page is trying to rank for too wide a variety of words and phrases, no definitive subject can be drawn from the page, mathematically or thematically.
This is why websites utilising good Search Engine Optimisation focus different pages on different key phrases to try and help that particular webpage rank well for that specific keyword or key phrase.
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