Monthly Archives: August 2011

Webpage Optimisation & Key Phrases

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Webpage Optimisation & Key Phrases
The purpose of Search Engine Optimisation & Internet Marketing is to optimise your web pages in order to increase opportunities for the website to rank as highly as possible for chosen key phrases within the respective search engine results.

So how do you approach this? One of the primary methods is to optimise a page for a keyword or key phrase that you want to target.  Search engines love textual content.

When a user enters a search request into a search engine, they do it using text, and it is that text which the search engine instantly canvasses websites throughout its search index (website URL’s held with the search engines respective database). If your website includes the appropriate keyword or key phrases, then you will improve your chances of appearing in a high search results position.

However, we always try to advise our clients not to try and optimise a single page for to many keywords or phrases at the same time. This approach to SEO is likely to hinder your site’s chances of a high results ranking, rather than improve them. We typically advise a client to work to a couple of phrases per page.

Search engines use search algorithms when reviewing a website against a key phrase. When a key word or key phrase is searched for, the search engine searches its database for that phrase. If a particular page features that key phrase in significant density, then the website has a better chance of appearing in a high position.

This is a largely mathematical phenomenon (search algorithms) designed to reflect the importance of that word or phrase within the page. If the page is trying to rank for too wide a variety of words and phrases, no definitive subject can be drawn from the page, mathematically or thematically.

This is why websites utilising good Search Engine Optimisation focus different pages on different key phrases to try and help that particular webpage rank well for that specific keyword or key phrase.

Internet Marketing by Direct Submit

How to Grab the Prospects Attention

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Grabbing the Prospects Attention
If you are not new to marketing, you have surely heard about the AIDA formula. AIDA is an acronym for Attention – Interest – Desire – Action;  these four mental steps are necessary for you to inspire in your prospect if you are selling her your product or service.

Attention – attract your potential customer’s attention; Interest – raise customers’ interest by focusing on advantages and benefits; Desire – convince customers that they want and desire your product and that it will satisfy their needs; Action – lead customers toward your targeted action: ordering, purchasing, or subscribing.

This formula may be used to convert your virtual website visitors into real local and loyal buyers so its well worth spending some time to make sure your website meets these requirments.

Internet Marketing by Direct Submit

Performance Tyre Sales in the UK – SEO Project

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Performance Tyre Sales in the UK – SEO Project
Direct Submit are continuing to support the SEO project for Kudos Tyres, a leading UK supplier of performance tyres and specialist 4 X 4 tyres.  In what is a comptetive industry, Direct Submit will be working to help Kudos Tyres achieve success in the search engines.

For clear advice on the range of Internet Marketing Services and Search Engine Optimisation Services available from Direct Submit call now on 0191 2673030.

The ‘H’ tags & Search Engine Optimisation

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The ‘H’ tags & Search Engine Optimisation
Using the ‘H’ tags with your search engine optimisation can make a significant difference to the success of your Internet Marketing campaign.  So what are they? ‘H’ tags are used to denote section titles in your content.  <H1> tags are normally used for the main title of the content and then lower ‘H’ tags (such as <H2> and <H3>) are used for sub-headings within your webpage content.

HTML has six heading elements: <Hi> through to <H6>. Use <H1> for your main page heading, then <H2> for sub-headings and so on. Remember when using these tags to prioritise your website content accordingly.  Search engines view the <Hi> tag as the most important title of the page and then <H2> as the next most important and so on. 

You should always make sure your <H1> tag contains your most important keywords. Try to make sure your <H1> tag corresponds to your page Meta Tag Title. This highlights to search engines exactly what your page is about, and helps identify the most important key phrases.

Don’t overuse your these tags though.  Just use one <H 1> tag with your most important content, then use as many <h2> and <H3> tags as you need alongside your content.

The ‘H’ tags & Search Engine Optimisation

Using the ‘H’ tags with your search engine optimisation can make a significant difference to the success of your Internet Marketing campaign.  So what are they? ‘H’ tags are used to denote section titles in your content.  <H1> tags are normally used for the main title of the content and then lower ‘H’ tags (such as <H2> and <H3>) are used for sub-headings within your webpage content.

HTML has six heading elements: <Hi> through to <H6>. Use <H1> for your main page heading, then <H2> for sub-headings and so on. Remember when using these tags to prioritise your website content accordingly.  Search engines view the <Hi> tag as the most important title of the page and then <H2> as the next most important and so on. 

You should always make sure your <H1> tag contains your most important keywords. Try to make sure your <H1> tag corresponds to your page Meta Tag Title. This highlights to search engines exactly what your page is about, and helps identify the most important key phrases.

Don’t overuse your these tags though.  Just use one <H 1> tag with your most important content, then use as many <h2> and <H3> tags as you need alongside your content.

Internet Marketing by Direct Submit