Choosing and Researching Keywords

Choosing and Researching Keywords
It can be difficult to choose the keywords that describe your company and its products or services so that users will see your website when they perform an online search. Obviously, you want people who are searching for what products or services you provide to find your website near the top of the search engine results pages, so how do you achieve this?

The answer is “by using keywords and key phrases in your website content.” These are the words that people type into search engines when they are looking for something.

Choosing and researching good keywords is a process that takes several steps that can essentially be broken down into the following stages:

Initial keyword Research
Have a brain storming session with your staff and, if possible, customers. Ask other people for ideas, too, including your family, try to get as many opinions as possible. You will often discover that what you consider your optimal key phrases are not those typically used by your customers.

Use Key Word Research Tools
There are several online keyword research tools that offer information about the number of times users perform searches for specific words. These can help you identify key phrases ‘related’ to your products or services that might help generate quality traffic to your website.

Selecting of Key Words
Use the research you have done and select the most appropriate key words that is likely to deliver the best results for your business. Note this may mean you choose a key phrase that isn’t the most searched for (which will probably be the most ‘competitive’ in terms of achieving a page 1 result on the web) but which will bring you high quality traffic in numbers that should help generate you business.

Analytics
After you’ve chosen your keywords and optimized your site, you need to perform measurements to see whether it’s delivering the amount of traffic and conversions you expected. You can use this information to make adjustments and refine your keyword strategy.

The above represents a fairly basic overview of choosing effective key phrases for your website and the web is full of more in depth articles and guides to help you.

For more information on choosing the right key words for your website call Direct Submit and see how we can help you make the most of your Internet project.

Internet Marketing by Direct Submit

MOT Testing Station – MOT 4 Cars

Locating the MOT Testing Station
Promoting Business are pleased to announce they are working with yet another new client. MOT 4 Cars will help motorists find their local MOT Testing Station and, if required can send a text reminder to the motorist advising them their MOT Test is due.  Direct Submit will be working to help the business achieve success in the search engines.

For clear advice on the range of Internet Marketing Services and Search Engine Optimisation Services available from Direct Submit call now on  0191 2673030.

Making a Website Work for Your Business

Making a Website Work for Your Business
In a perfect world, SEO would be developed while a website is still in infancy. While this ideal situation rarely occurs, the following steps summarise the process as it should occur every time.

Key Phrase Strategy and Website Development
Before building your website, you must have a keyword strategy. Select key phrases that are relevant to your business and receive an acceptable level of traffic. It is often appropriate, particularly for smaller / new businesses, to avoid the most competitive phrases where the level of competition you would be up against would be significant. You can always develop to these phrases as your business grows.

Once you have selected your keywords you can begin to develop the website using basic SEO site structure principles. These include the Meta titles, Meta descriptions, linking strategy, clear site navigation, optimised coding and great content.

Web Analytics
Try to include some web analytics platform that will allow you to monitor users are coming from and what search terms they are using. One free example is Google Analytics which provides a reasonable level of feedback on the traffic levels and sources to your website. This information will enable you to monitor and update your website to try and achieve the best results possible within your market sector.

Driving Traffic to the Website
Obvious really, but look to get your web pages listed in the main search engines as quickly as you can.  You can submit the website, but also look to get your URL linked to from websites already in the search engines. Subscribe to directories and develop a strategy for effective link building. Remember, with links, it’s about quality, not quantity; a handful of links on top-notch sites is worth hundreds of links on irrelevant, insignificant sites.

Incorporate off site and traditional marketing methods. For example, include your web address on your stationary and have it displayed on the side of company vehicles.

Consider employing the services of an Internet Marketing specialist to help with the Search Engine process. At Direct Submit we regularly see clients who have spent thousands on a website wrongly assuming, the traffic will just come, only to find their lovely looking website is not SEO friendly and they have no identifiable SEO strategy in place.

Monitor, Evaluate & Refine
After you campaign has run for a time, review and look to assess how the project has been working. Are your keywords receiving the most traffic and bringing in the best ROI, is your website listed in the major search engines and do you need to update /refine the website content.

Internet Marketing by Direct Submit

Internet Marketing Services for your Business

Internet Marketing Services for your Business
Having your website found in the major search engines is important for many reasons. Increased sales opportunities, achieved by attracting quality traffic to your website. Increased branding opportunities for your product or service and a higher market profile for your business.

The typical range of Internet Marketing Services may include the following:

– Keyword Analysis
– Meta tag Optimisation
– On Page Optimisation
– Manual Submissions to the Major Search Engines & Directories
– Search engine submission
– Link Popularity Development
– Monthly Ranking Reports
– Dedicated Account Manager
– Application of Google Site Map

Internet Marketing – A Great Opportunity
Every day millions of people use search engines to find a product or service on the Internet. Can your potential customers find your web site in the leading Search Engines? If not, you’re missing out on the local and global audience of customers who could be visiting your web site and, potentially at least, providing your business with new orders.

There are many Internet Marketing companies in the UK and beyond who provide a diverse range of Internet Marketing solutions. These ‘SEO Services’ are designed to get your business or service noticed in the major search engines such as Google and Yahoo.

Direct Submit are a leading UK Internet Marketing and Search Engine Optimisation company who offer services including Website Optimisation, Search Engine Submission, Pay Per Click, Optimised Web Design, Website Management services and more. If your website can’t be found on the World Wide Web, then you are missing out on a potentially huge market place.

Internet Marketing Services -Direct Submit

Marketing Property in Newcastle

Marketing Property in Newcastle
Direct Submit are pleased to announce they are working with one of Newcastle’s foremost estate agents, Andrew Lawson, who specilise in Student Accommodation in Newcastle and properties for sale and rent in Jesmond, Newcastle and the wider North East region.

For clear jargon free advice on the range of Internet Marketing Services and Search Engine Optimisation Services available from Direct Submit call now on 0191 2673030.

Internet Marketing by Direct Submit