Google to Kill off 7 Products

Google to Kill off 7 Products
Google has announced that it is dropping seven more products in an effort to simplify its range of services. The out-of-season “spring clean” brings an end to services including Google Wave, Knol and Google Gears. It is the third time that the US firm has announced a cull of several of its products at the same time after they had failed to take off. Experts said the strategy might put off users from signing up to new services.

“We’re in the process of shutting a number of products which haven’t had the impact we’d hoped for, integrating others as features into our broader product efforts, and ending several which have shown us a different path forward,” said Urs Holzle, Google’s vice president of operations.
“Overall, our aim is to build a simpler, more intuitive, truly beautiful Google user experience,” he added.

The seven latest products earmarked for the chop are as follows:

  • Google Wave – an attempt to combine email and instant messaging for real-time collaboration
  • Google Bookmarks List – a service which allowed users to share bookmarks with friends
  • Google Friends Connect – allowed webmasters to add social features to their sites by embedding a snippet of code
  • Google Gears – much-hyped effort to maintain web browser functionality when working offline
  • Google Search Timeline – a graph of historical query results
  • Knol – a Wikipedia-style project, which aimed to improve web content
  • Renewable Energy Cheaper than Coal – a project which aimed to find ways to improve solar power

Google had previously announced its plans to kill off some of the projects on the list. It has now given details about when the switch-offs will occur. For example Wave will be retired in April, and Knol content will be taken offline in October.

Some experts think that Google is streamlining in order to concentrate on its Facebook rival Google+.

The network gained 10 million users within the first 16 days after its private launch, and 40 million within the first 100 days, making it the fastest-growing social network in the history of the web.

Internet Marketing by Direct Submit

Landing Pages for PPC

Landing Pages for PPC

Understanding Landing Pages for PPC
Do not invest large sums of money into PPC advertising, such as Google Adwords, without first thinking about landing pages. A landing page, often referred to by PPC systems as the target URL or destination URL, is the page that people are sent to when they click a link to your site. In this context, of course, a landing page is a page that a PPC ad points to.

A good landing page helps sell. It’s the first step in the process of convincing the visitor to your site to buy from you. Thus, when you point a PPC ad to your site, in many cases, you won’t want to simply point to your home page. Why? If you sell 100 products and your ad is pushing a particular product. Pointing to your home page may not effectively promote the product and may result in you losing a lot of potential customers.

For further information on developing a succesful Pay per Click  and online marketing campaign contact Direct Submit Internet Marketing.

Internet Marketing by Direct Submit

Making a Website Work for Your Business

Making a Website Work for Your Business
In a perfect world, SEO would be developed while a website is still in infancy. While this ideal situation rarely occurs, the following steps summarise the process as it should occur every time.

Key Phrase Strategy and Website Development
Before building your website, you must have a keyword strategy. Select key phrases that are relevant to your business and receive an acceptable level of traffic. It is often appropriate, particularly for smaller / new businesses, to avoid the most competitive phrases where the level of competition you would be up against would be significant. You can always develop to these phrases as your business grows.

Once you have selected your keywords you can begin to develop the website using basic SEO site structure principles. These include the Meta titles, Meta descriptions, linking strategy, clear site navigation, optimised coding and great content.

Web Analytics
Try to include some web analytics platform that will allow you to monitor users are coming from and what search terms they are using. One free example is Google Analytics which provides a reasonable level of feedback on the traffic levels and sources to your website. This information will enable you to monitor and update your website to try and achieve the best results possible within your market sector.

Driving Traffic to the Website
Obvious really, but look to get your web pages listed in the main search engines as quickly as you can.  You can submit the website, but also look to get your URL linked to from websites already in the search engines. Subscribe to directories and develop a strategy for effective link building. Remember, with links, it’s about quality, not quantity; a handful of links on top-notch sites is worth hundreds of links on irrelevant, insignificant sites.

Incorporate off site and traditional marketing methods. For example, include your web address on your stationary and have it displayed on the side of company vehicles.

Consider employing the services of an Internet Marketing specialist to help with the Search Engine process. At Direct Submit we regularly see clients who have spent thousands on a website wrongly assuming, the traffic will just come, only to find their lovely looking website is not SEO friendly and they have no identifiable SEO strategy in place.

Monitor, Evaluate & Refine
After you campaign has run for a time, review and look to assess how the project has been working. Are your keywords receiving the most traffic and bringing in the best ROI, is your website listed in the major search engines and do you need to update /refine the website content.

Internet Marketing by Direct Submit

Guide to Effective Website Optimisation

A Quick Guide to Effective Website Optimisation

Overall design.
Try to include effective search engine optimisation concepts when planning and designing your website. There are certain design issues that you need to be aware of. These include trying to avoid frames, FLASH driven sites or designs with a lack of textual content.

Create an effective title.
Make sure that your title has keywords that represent your site effectively. For the most part the title should be short but always include your keyword(s).

Include important content in your pages.
The actual text on your website is very important. Search engines (spiders) read this to determine rankings. Some engines will place a higher rating of importance based on where they find the text in your page. Closer to the top is usually better, but having keywords throughout your page develops a “theme” and that too is important.

Good Content should be your number one priority.
Your quest for high placement must start with a good website. It is important to have a lot of text describing what you do. Use your keywords in the content, but don’t repeat them over and over. Many search engines rate sites based on ‘keyword density’. This is usually a formula that looks at META Keywords, words in your TITLE, words in paragraph text, words in links to other pages, and even words in the ‘ALT’ text on your images.

Don’t include too many images.
Many web pages are almost all images driven with little or no textual content. Search engines will typically only see the image name, for example ‘yourimage.jpg’, and ‘yourimage.jpg’ doesn’t go far in terms of content and relevancy.

Add Links to your web pages.
We can’t emphasis enough the importance of links, both from your page to other pages. First consider links on your pages. Make sure they relate to what you do (and keywords that are important to you). Links from others website’s. Some search engines place a very heavy rating of importance on how many other sites in their index have links to your website.

Finally and very importantly, don’t try to fool the search engines.
This is probably the biggest trap people fall into. People will always come up with ways to try and ‘fool’ the search engines, which may work for a little while. Eventually though the search engines wail discover these tricks and write routines that penalize sites that use this practice. Examples of this include, but are not limited to: repeating keywords over and over; using invisible text (white text on white background); using very small text to jam the keywords in a small area.

Internet Marketing by Direct Submit