Quick Guide to Effective Website Optimisation

A Quick Guide to Effective Website Optimisation
We at Direct Submit have recently been asked to repeat the publication of our quick guide to SEO effective web design. Written to be concise and informative, it has proved ever popular…

Overall design. Try to include effective search engine optimisation concepts when planning and designing your website. There are certain design issues that you need to be aware of. These include trying to avoid frames, FLASH driven sites or designs with a lack of textual content.

Create an effective title. Make sure that your title has keywords that represent your site effectively. For the most part the title should be short but always include your keyword(s).

Include important content in your pages. The actual text on your website is very important. Search engines (spiders) read this to determine rankings. Some engines will place a higher rating of importance based on where they find the text in your page. Closer to the top is usually better, but having keywords throughout your page develops a “theme” and that too is important.

Good Content should be your number one priority. Your quest for high placement must start with a good website. It is important to have a lot of text describing what you do. Use your keywords in the content, but don’t repeat them over and over. Many search engines rate sites based on ‘keyword density’. This is usually a formula that looks at META Keywords, words in your TITLE, words in paragraph text, words in links to other pages, and even words in the ‘ALT’ text on your images.

Don’t include too many images. Many web pages are almost all images driven with little or no textual content. Search engines will typically only see the image name, for example ‘yourimage.jpg’, and ‘yourimage.jpg’ doesn’t go far in terms of content and relevancy.

Add Links to your web pages. We can’t emphasis enough the importance of links, both from your page to other pages. First consider links on your pages. Make sure they relate to what you do (and keywords that are important to you). Links from others website’s. Some search engines place a very heavy rating of importance on how many other sites in their index have links to your website.

Finally and very importantly, don’t try to fool the search engines. This is probably the biggest trap people fall into. People will always come up with ways to try and ‘fool’ the search engines, which may work for a little while. Eventually though the search engines wail discover these tricks and write routines that penalize sites that use this practice. Examples of this include, but are not limited to: repeating keywords over and over; using invisible text (white text on white background); using very small text to jam the keywords in a small area.

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Property Management Software

IPad& IPhone Technology used to produce Property Inventory Reports
Have you ever considered using the iPad or iPhone when looking to produce property inventory reports? Inventory Clerks, Landlords and Letting Agents are discovering that by using the iPad or iPhone technologies, they are utilising a stress-free way to quickly and efficiently manage their inventory process.

A typical property inventory report will record details of rented accommodation details such as the type of property, fixtures and fittings in place, meter readings and decorative order etc. These property inventory reports would normally involve the production of two reports, these being ‘check in’ and‘check out reports’.

Traditionally, property inventory reports are completed using pen and paper. The data then has to be typed up and entered into a system where reports can be produced.Needless to say, the whole process is time consuming and costly and vital evidence such as photograph scan be lost. Modern technologies can help refine this process and speed up the property inventory reporting process.

A tenant’s signature can be written as before and digital photographs can be appended. Once complete, the data from the device canbe instantly uploaded to a website of the Letting Agent or Housing Association and madeavailable to the relevant people. A PDF image is captured as well which can beused to run reports. No typing is required, access to vital information is faster and money can be saved.

Using an iPad or iPhone to complete these processes can give immediate efficiencies and also cost savings. No new technology has to be learnt and the technology is intuitive. A UK based company, I Survey, have developed property inventory reporting utilising the iPad and iPhone technologies.

This Inventory reporting software has an easy to use interface and powerful features that enables you to produce more reports more easily by working smarter.

Gifts for the Home on the Internet

Searching for Gifts for the Home on the Web
Continuing to work with the Home & Gift Shop, a specialist UK based company, Direct Submit are aiding their promotion of home furnishings throughout the UK. The Home & Gift Shop recently appointed Direct Submit to help them develop innovative and successful Internet Marketing strategies to promote their product ranges across the Internet.

Helping the client develop an appropriate key phrase and online marketing strategy was key to the project, supported by social bookmarking and other SEO techniques. As ever with Direct Submit, our approach is one of working with the client on a longer term basis, providing support and expertise whenever required.

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Guide to Choosing & Researching Keywords

Qucik Guide to Choosing & Researching Keywords
It can be difficult to choose the keywords that describe your company and its products or services so that users will see your website when they perform an online search. Obviously, you want people who are searching for what products or services you provide to find your website near the top of the search engine results pages, so how do you achieve this?

The answer is “by using keywords and key phrases in your website content.” These are the words that people type into search engines when they are looking for something.

Choosing and researching good keywords is a process that takes several steps that can essentially be broken down into the following stages:

Initial keyword Research
Have a brain storming session with your staff and, if possible, customers. Ask other people for ideas, too, including your family, try to get as many opinions as possible. You will often discover that what you consider your optimal key phrases are not those typically used by your customers.

Use Key Word Research Tools
There are several online keyword research tools that offer information about the number of times users perform searches for specific words. These can help you identify key phrases ‘related’ to your products or services that might help generate quality traffic to your website.

Selecting of Key Words
Use the research you have done and select the most appropriate key words that is likely to deliver the best results for your business. Note this may mean you choose a key phrase that isn’t the most searched for (which will probably be the most ‘competitive’ in terms of achieving a page 1 result on the web) but which will bring you high quality traffic in numbers that should help generate you business.

Analytics
After you’ve chosen your keywords and optimized your site, you need to perform measurements to see whether it’s delivering the amount of traffic and conversions you expected. You can use this information to make adjustments and refine your keyword strategy.

The above represents a fairly basic overview of choosing effective key phrases for your website and the web is full of more in depth articles and guides to help you.

For more information on choosing the right key words for your website call Direct Submit and see how we can help you make the most of your Internet project.

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Promoting Home Furnishings on the Internet

Promoting Home Furnishings on the Internet
Direct Submit are now working with the Home & Gift Shop, a specialist UK based company offering home furnishings, ladies & gents clothing and garden furniture throughout the UK. In what is a highly competitive market sector, the Home & Gift Shop have appointed Direct Submit to help them develop innovative and successful Internet Marketing strategies to promote their product ranges across the Internet.

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Search Engine Optimisation & the ‘H Tags’

Search Engine Optimisation & the H Tags
Using the ‘H’ tags with your search engine optimisation can make a significant difference to the success of your Internet Marketing campaign.  So what are they? ‘H’ tags are used to denote section titles in your content.  <H1> tags are normally used for the main title of the content and then lower ‘H’ tags (such as <H2> and <H3>) are used for sub-headings within your webpage content.

HTML has six heading elements: <Hi> through to <H6>. Use <H1> for your main page heading, then <H2> for sub-headings and so on. Remember when using these tags to prioritise your website content accordingly.  Search engines view the <Hi> tag as the most important title of the page and then <H2> as the next most important and so on.

You should always make sure your <H1> tag contains your most important keywords. Try to make sure your <H1> tag corresponds to your page Meta Tag Title. This highlights to search engines exactly what your page is about, and helps identify the most important key phrases.

Don’t overuse your these tags though.  Just use one <H 1> tag with your most important content, then use as many <h2> and <H3> tags as you need alongside your content.

The ‘H’ tags & Search Engine Optimisation

Using the ‘H’ tags with your search engine optimisation can make a significant difference to the success of your Internet Marketing campaign.  So what are they? ‘H’ tags are used to denote section titles in your content.  <H1> tags are normally used for the main title of the content and then lower ‘H’ tags (such as <H2> and <H3>) are used for sub-headings within your webpage content.

HTML has six heading elements: <Hi> through to <H6>. Use <H1> for your main page heading, then <H2> for sub-headings and so on. Remember when using these tags to prioritise your website content accordingly.  Search engines view the <Hi> tag as the most important title of the page and then <H2> as the next most important and so on.

You should always make sure your <H1> tag contains your most important keywords. Try to make sure your <H1> tag corresponds to your page Meta Tag Title. This highlights to search engines exactly what your page is about, and helps identify the most important key phrases.

Don’t overuse your these tags though.  Just use one <H 1> tag with your most important content, then use as many <h2> and <H3> tags as you need alongside your content.

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Article Submissions & SEO

Article Submissions & SEO
Article Submission is recognised in Internet Marketing as one of the strongest and most unique ways of building back links to your website. When you publish your articles onto the Internet you increase the chances of you not only acquiring inbound links for your website but also, potentially, highly qualified and targeted traffic for your website.

An additional benefit, as you continue writing and publishing articles you may become recognised as an expert in your field. This adds to your credibility and makes your site trustworthy, helping attract yet more visitors and online reputation.

Article submission can be a cost effective way to get traffic, help improve the page rank, and attract permanent incoming links to your website, Direct Submit offer a high quality article submission service. We manually submit your article to all of the major online article websites. We create unique user account for you & verify the account before the articles are submitted. A full report is provided at the end of the process.

We provide excellent support to our customers, which can include writing articles for you which are unique and presented for customer approval before submission.

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