Why would you want to get to the top on Google?

Why would you want to get to the top on Google?
Search engine optimisation (SEO for short) is the art of getting your website to the top of the search engine listings. So why would this be of any interest to a business operating a website and why in particular would they want to get onto the first page or two of Google?

It’s a fact that the search engines are the way in which 90% of people locate the internet resources they need and Google has a recorded 75% market share in the UK, Europe and the USA. Add to this that 84% of recorded searchers never make it past the bottom of page two of Google, and 65% of people never click on sponsored (“Pay per Click”) results. Then being at the top of the non paid (or “natural”) search results should be a priority for the modern business in a world ever more dominated by the internet.

In 2009 it was reported that around 15% of all sales in the British economy were completed online, and price comparison service uSwitch predicted that internet sales would make up 40% of all purchases by the year 2020. The numbers are similar in all the developed countries of the word, including the United States.

So why is it that we at Direct Submit still in 2012, frequently, come across business / website owners who are happy to spend thousands on a website then reject the need to properly address the Internet Marketing and SEO requirements of their website?

Is Free Banking a Myth?

Is Free Banking a Myth?
The concept of free banking is a myth, according to the consumer group Which?, whose research suggests some customers are paying up to £900 a year in charges on supposedly free current accounts. It follows a series of comments by senior industry figures who claim that banks are forced to charge excessively high transaction fees to make a profit on daily banking services that are supposed to be free of charge.

Research by Which? has revealed an array of charges for customers when their accounts go overdrawn without permission from their banks.A customer who goes into the red for two days every month, without permission, would end up paying £120 a year in fees on their Halifax Reward Current Account based on its daily charge of £5. The same customer could end up paying £900 a year with the Yorkshire/Clydesdale Bank Current Account Plus based on a monthly charge of £75. Bank of Ireland, Citibank, Ulster Bank, First Direct, HSBC and Nationwide all charge more than £50 a month, which adds up to fees of at least £600 a year for those who go overdrawn at least once a month without permission.

Everything Everywhere gets 4G go-ahead from Ofcom

Everything Everywhere gets 4G go-ahead from Ofcom
Telecoms regulator Ofcom has allowed Everything Everywhere, the owner of the Orange and T-Mobile networks, to use its existing bandwidth to launch fourth-generation (4G) mobile services. Ofcom plans to auction 4G bandwidth to other providers next year. The move means 4G, which allows much faster downloads, could launch in the UK earlier than previously planned. Ofcom said the move would deliver “significant benefits” to consumers that outweigh any competition concerns.

Ofcom has issued Everything Everywhere with licenses to use what are called Long-Term Evolution (LTE) services. This is one of a number of broadband technologies that allow the transfer of high-bandwidth data such as video streaming and mapping services.

Other mobile phone networks will be allowed to bid for 4G bandwidth early next year. The auction will offer the equivalent of three-quarters of the mobile spectrum currently in use – some 80% more than released in the 3G auction which took place in 2000.  Ofcom wants to see at least four wholesalers of 4G mobile services, so that consumers will benefit from better services at lower prices. The auction will sell chunks of radio spectrum to support 4G, which will allow users to download data such as music and videos at much faster speeds.

 

Search Engine Optimisation to your Website

Maintain Search Engine Optimisation to your Website
It has been noted by many of our clients (and beyond) that Google seems to be making ‘significant’ changes their algorithms at least monthly in some significant way.  For example, during 2011, Google rolled out several major algorithm updates which may well have impacted on your search results. Arguably the most high profile of these updates was the PANDA update, which was a series of updates relating to sites and their content.

At Direct Submit we would urge you, whatever algorithm updates occur, to maintain basic Search Engine Optimisation to your website. Traditional foundational SEO work remains as vital as ever and still has significant bearing on your rankings.  Are your Meta tags optimised correctly – are they the correct length and reflect your primary phrases? And try not to repeat the same Meta tags throughout every page of your website, look to write specific Meta tags for each page. Also, look at your page content and how it reflects your key phrases. Is your webpage navigation and URL structures SEO friendly and do you have an XML sitemaps?  All of these issues and others still matter.

Search Engine Optimisation Services
Direct Submit provides a comprehensive range of Search Engine Optimisation (SEO) services including, for IT Companies who want to outsource all SEO efforts we can help. Contact us on 0845 272 2350 and we can discuss your specific SEO requirements.

Looking into the Internet (2012)

Looking into the Internet – Again!
We at Direct Submit work with individuals & business people who have varying amounts of knowledge of what the Internet actually is and how it works. Some time ago we published the following description on the BBC News website thinking it might be of interest to many. One of our clients has recently suggested we repost the artcle…

What is the Internet?
The internet is a global network of computers that works much like the postal system, only at sub-second speeds. Just as the postal service enables people to send one another envelopes containing messages, the internet enables computers to send one another small packets of digital data.

For that to work, they use a common ’language’ called TCP/IP (Transmission Control Protocol/Internet Protocol). If you are on the net, you have an IP address.

When you send a letter, you don’t need to know about the vans, trains and planes that carry it to its destination, or how many post offices it passes through on the way. Nor do you need to know how your packets of internet data are transmitted through a variety of cables, routers and host computers on the way to their destination.

However, different packets can take different routes, which makes the internet relatively resilient. The failure of a particular node or host generally makes little or no difference to the rest of the system.

When you put an envelope in the post, it can contain many different types of data: a love letter, an invoice, a photograph, and so on. The internet’s data packets also carry different types of data for different applications. Common types include web pages, email messages, and large files that might be digital videos, music files or computer programs.

Today, the web is often used to provide an easy-to-use interface for numerous applications, including email, file transfer, Usenet newsgroups, and messages (Internet Relay Chat). This makes the web and the internet appear to be the same thing. However, these applications existed before the web was invented, and can still run without it.

Internet Marketing by Direct Submit