Facebook Deleting Fake ‘Likes’
Facebook has begun deleting fake page “likes”, independent data suggests. According to Pagedata, many of the site’s most “liked” pages suffered large drops in numbers on Wednesday. The move follows the social network’s admission that 8.7% of its users are not “real”, many having been set up by spammers who use them to artificially make pages appear more popular.
The issue poses a problem for Facebook as it seeks to expand its targeted advertising service. Facebook’s shares have slumped from their initial public offering of $38 (£23) in May to $20.62 on Thursday.
In a blog post written in August, Facebook said: “A ‘like’ that doesn’t come from someone truly interested in connecting with a page benefits no-one.”
Technology news site The Verge, citing Pagedata’s statistics, noted that some of the most popular pages on Facebook had suddenly shed significant numbers of users.
The page for Texas HoldEm Poker, one of the site’s most popular, shed 96,317 “likes” on Wednesday – compared with net gains of about 20,000 each day for the previous month. Other prominent pages also saw a drop in numbers, including those of pop singers Rihanna (-28,275), Eminem (-15,420) and Lady Gaga (-34,326).
When asked by the BBC that the purge was happening, Facebook could not provide an alternative explanation for the drop in numbers.
UK Superfast Broadband Networks
The government has announced how it will share the money promised to 10 UK cities to allow them to create superfast broadband networks. As ever, London gets the largest share of the £114m pot with £25m, followed by Leeds and Bradford, which will divide £14.4m.The money will be used to build city-wide networks, offering homes and businesses speeds of up to 100Mbps (megabits per second).
The government wants to make the UK the fastest place in Europe by 2015 and a further £50m is to be awarded to ten smaller cities:
London – £25m
Leeds and Bradford – £14.4m
Belfast – £13.7m
Manchester – £12m
Bristol – £11.3m
Cardiff – £11m
Edinburgh – £10.7m
Birmingham – £10m
Newcastle – £6m
New culture secretary Maria Miller promised last week to cut the red tape associated with broadband rollouts. She hopes that the city networks can be built soon.”These 10 cities have produced ambitious and comprehensive plans, which will turn them into digital leaders, and give their local economies a real boost,” she said.
The new investment will help put these cities at the centre of the digital stage, competing for jobs and investment with the best in the world,” she added.
Alongside the government money, each city is expected to invest some of its own funds in the broadband projects. The 10 cities’ plans are expected to bring superfast broadband access (offering speeds between 80 and 100 megabits per second) to around an extra 230,000 residential and 55,000 business premises as well as high speed wireless to even more.
All the networks are due to be completed by 2015.
Search Engine Marketing and Website Promotion
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Although property inventory software has been on the market a few years now, it is only very recently that the best software has become something to shout about. In the past, property inventory software was often clumsy, inflexible, and difficult to use. Often, attempting to streamline the process would cost more time and productivity than it saved.
Now, iSurvey, a long standing client of Direct Submit, have released property inspector software to the market place, which combines easy of use, installation and flexibility with more robust user interface features than any other similar offering in the market. This software app, designed and built by iSurvey, puts you in control and will help you streamline the inventory process by working smart.
Direct Submit have been appointed to help promote the range of accredited (to both IOSH and NEBOSH) health and safety training programmes. They also offer over twenty years risk management experience of working in both the private and public sectors, and are able to offer health and safety training services to all business types. A selection of their services include, CDM Coordinator Services, on-site safety coaching and health and safety audits.
Launch of Fourth Generation Mobile Service
The UK’s first fourth generation (4G) mobile service will launch in 16 UK cities before the end of the year. Everything Everywhere, which will now be known as just EE, will continue the rollout into the new year, and aims to provide 4G to 98% of the UK by 2014.
4G coverage in London, Birmingham, Cardiff and Bristol is currently being tested ahead of launching in “weeks”. Other cities to get the high-speed connectivity are Belfast, Derby, Edinburgh, Glasgow, Hull, Leeds, Liverpool, Manchester, Nottingham, Newcastle, Sheffield and Southampton.4G mobile technology will mean all of these locations will benefit from improved network access speeds, even indoors. Further rollout could prove a boon to rural areas where fixed line broadband speeds are poor.
EE will offer several handsets to use with the service. Within the year, these will be Samsung’s Galaxy S III LTE; HTC’s One XL and Huawei’s Ascend P1 LTE.The company will also offer Nokia’s Lumia 820 and Lumia 920 – the latter of which the company has as an exclusive deal.In addition, other devices will be launched to allow customers to connect existing equipment – such as a laptop – to the 4G network.
EE chief executive Olaf Swantee said: “We look forward to connecting the country with superfast mobile speeds in the coming weeks, months and years.”
Is your website Optimised or are you just being Optimistic?
For many businesses the focus when starting out on their Internet campaign is the design of a great looking website, a website that not only looks good but also reflects the right image for the business. However, it is also very important that the company website lists well in the major search engines and many businesses quickly move to measuring the value of their website in terms of the number of visitors to the website. Why, because what is the point of having a great looking website if no one can find it and it attracts only minimal traffic. Businesses quickly become aware that increased levels of traffic can potentially lead to potential for increased sales and market profile.
One thing to consider is that over 80% of all Internet traffic comes from the major search engines with Google, Yahoo and MSN currently responsible for the vast majority of all Internet traffic. With such an overwhelming amount of traffic coming from the search engines, it makes sense to put a lot of effort getting your website noticed.
Regardless of how you measure the success of your website, the bottom line is that to succeed on the Internet you are going to have to bring more visitors that are looking for the information, content and/or products that you are providing.
Internet Marketing by Direct Submit