Importance of Marketing in the UK

Importance of Marketing in the UK
With 2013 almost upon us, many businesses still don’t seem to realise just how important Internet Marketing can be for their respective business. It can literally help make or breaks a business. Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.

Internet marketing also referred to as i-marketing, web marketing, online marketing, or e Marketing, is the marketing of products or services over the Internet. In another word, we can also say Internet marketing is targeted… you will reach your target market with internet marketing.

There are several news sites that will speak and tell about all the latest on the Internet marketing business. If there were any change in the marketing trend, you would instantly get to know about it. Blogs make a great source of information. You will find many well-written and informative blogs that will give you all the information and knowledge concerning the Internet marketing secrets. The Internet works as a well-established education system giving you all the knowledge that you seek.

Around the world online/ Internet Marketing continues to grow with more and more of the marketing spend moving online. It can say that Internet marketing is certainly the way of the future. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. By this process your will be able to identify and quantify the market, and have the opportunity to increase your: Sales, Market Share and Brand.

Furthermore, marketing effectively online requires the right kind of preparation for your website. Many sites fail in that they generate traffic but they lack the kind of relevant content that retains the visitor, educates the prospect, and/or encourages the prospect to take action.

When people gather research online for an immediate or future purchase, they want ease and efficiency—or they’ll leave the site and go elsewhere.

In developing your next online marketing plan, follow these key steps to success: Identify and research your Market, Plan for the best site for an action , Position yourself in the marketplace by utilizing several marketing methods and last but not least be prepared to follow up and close deal.

ALM Engineering Solutions

ALM Engineering Solutions
Direct Submit are pleased to announce they are working a new client, ALM Engineering Solutions, a leading UK provider of precision machined components. The main markets for their range of precision machined parts are the Aerospace, Nuclear, Defence, Rail, Subsea and Automotive market sectors. ALM Engineering provide precision machined parts and finished assemblies into some of the most demanding markets in the UK and Europe, and are looking to actively promote their website and its contsnt across the Internet.

For clear advice on the range of Internet Marketing Services and Search Engine Optimisation Services available from Direct Submit call now on Telephone: 0845 2722350.

Google Reveals 2012’s Top UK Internet Searches

Google Reveals 2012’s Top UK Internet Searches
The Olympics may have seemed like a safe bet for the top search term in the UK this year but, according to Google, it was eclipsed by Euro 2012. Olympic tickets came second in Google’s annual zeitgeist report, which lists 2012’s most searched-for terms. London was the most searched for city in the UK, while Rio, host of the next Summer Olympics, was the most searched-for travel destination.

Skyfall reflected its box office success, as the top trending movie.Singer Whitney Houston, who died in February, was the most searched-for person, followed by “Kate Middleton”, the Duchess of Cambridge. The people list looked very different on rival search engine Bing, which revealed its top 2012 searches a few weeks ago. Topping its global list was reality TV star Kim Kardashian, followed by singer Justin Bieber. Kim Kardashian also topped Yahoo’s most searched-for list.

Cyclist Victoria Pendleton was the most searched-for reality TV star, following her appearance on Strictly Come Dancing, while Culture Secretary Jeremy Hunt beat London Mayor Boris Johnson to the top politician’s spot, according to Google. Cbeebies show Mike the Knight beat US hit Homeland to the number one spot for TV shows, with another home-grown hit, the Great British Bake Off, also making the top 10.

Some of the most interesting results are revealed in Google’s more esoteric searches. Topping the “what is” poll was “love”, followed by the far less romantic “iCloud” and “3G”. The “how to” list revealed the growing trend of reigniting old skills with “knit” and “crochet” making the top 10, alongside “draw”, “kiss” and “hack”.

Twitter Review
Twitter has also published its own review of the year. Among the microblogging service’s picks were tweets by the BBC’s Middle East Chief Paul Danahar about the Syrian uprising. It also highlighted the Olympics, the US election day and the MTV Video Music Awards as some of its most tweeted about occasions – together the three events accounted for more than 233 million posts. It added that the two most retweeted messages were President Obama’s tweet of himself hugging his wife after winning the US vote, and a picture pop star Justin Bieber posted of himself with a fan to say goodbye after she died of brain cancer.

Metro Car Rental

Metro Car Hire SEO Project
We at Direct Submit have always adopted a long term approach to all of the clients we work with. Effective SEO to any website takes time and management and, with the help and understanding of the client, a much more successful ‘long term’ online marketing project can be achieved.

One such client is Metro Rental of Newcastle upon Tyne. We have worked with Metro Car Rental for many years now and have helped the client’s car and van rental business develop into a highly successful car hire business serving the North East and beyond.

The recent Google updates have affected many website and their respective listing in Google, even to long established and high quality websites such as Metro Car Hire. But because we have such a good working relationship with the client, Direct Submit have been able to meet with the client and discuss a strategy to restore the website to its previously excellent rankings in the major Search Engines.

Many websites have been negatively affected by the recent Google updates but most genuine websites, with quality content will soon recover. If you feel that you need any help or support in promoting your website across the Internet then give Direct Submit a call today on 0845 2722350.

Effective Website Optimisation

A Quick Guide to Effective Website Optimisation

Overall design. Try to include effective search engine optimisation concepts when planning and designing your website. There are certain design issues that you need to be aware of. These include trying to avoid frames, FLASH driven sites or designs with a lack of textual content.

Create an effective title. Make sure that your title has keywords that represent your site effectively. For the most part the title should be short but always include your keyword(s).

Include important content in your pages. The actual text on your website is very important. Search engines (spiders) read this to determine rankings. Some engines will place a higher rating of importance based on where they find the text in your page. Closer to the top is usually better, but having keywords throughout your page develops a “theme” and that too is important.

Good Content should be your number one priority. Your quest for high placement must start with a good website. It is important to have a lot of text describing what you do. Use your keywords in the content, but don’t repeat them over and over. Many search engines rate sites based on ‘keyword density’. This is usually a formula that looks at META Keywords, words in your TITLE, words in paragraph text, words in links to other pages, and even words in the ‘ALT’ text on your images.

Don’t include too many images. Many web pages are almost all images driven with little or no textual content. Search engines will typically only see the image name, for example ‘yourimage.jpg’, and ‘yourimage.jpg’ doesn’t go far in terms of content and relevancy.

Add Links to your web pages. We can’t emphasis enough the importance of links, both from your page to other pages. First consider links on your pages. Make sure they relate to what you do (and keywords that are important to you). Links from others website’s. Some search engines place a very heavy rating of importance on how many other sites in their index have links to your website.

Finally and very importantly, don’t try to fool the search engines. This is probably the biggest trap people fall into. People will always come up with ways to try and ‘fool’ the search engines, which may work for a little while. Eventually though the search engines wail discover these tricks and write routines that penalize sites that use this practice. Examples of this include, but are not limited to: repeating keywords over and over; using invisible text (white text on white background); using very small text to jam the keywords in a small area.

Internet Marketing by Direct Submit

 

Promoting North East Used Car Sales

Promoting North East Used Car Sales on the Internet
Direct Submit continue to work with Northumbria Car Sales, a North East quality used car sales specialist supplier who provide a comprehensive range of used motor vehicles direct to the public. Direct Submit are aiding the promotion of the Northumbria Car Sales website, helping them develop innovative and successful Internet Marketing & SEO web strategies to help promote their range of used motor vehicles to the widest possible audience.

With over 20 years’ experience in quality used car sales Northumbria Car Sales are confident they can provide you with your next car, used van or minibus at fantastic value. And if you can’t get finance to buy a car, but need a car to get around, then why not ask about the unique Northumbria Car Sales “pay to drive system” available on lower priced cars (T&C apply).

Helping the client develop an appropriate key phrase and online marketing strategy remains an essential element in their Internet Marketing & SEO project, supported by inbound link development, social media work and other SEO techniques. We can help your business benefit from higher search engine results, helping attract potential new customers to your website. More visitors to your website means increased market profile & potentially, more business for you!