Broadband Roll Out – Councils ‘yet to get’ Government Cash

Broadband Roll Out – Councils ‘yet to get’ Government Cash
A survey of English councils that are commissioning high-speed broadband access in rural areas has found many have yet to receive their share of a half billion pound government fund. Only two of the respondents said they had been given any money by this March.

The government has allocated £530m to help meet its aim of delivering broadband to virtually all of the country by the next election in 2015.

But a survey of councils found that just over £3m had been transferred. The Countryside Alliance submitted Freedom of Information requests to every English local authority and received responses from all but six of the groups of councils responsible for delivering rural broadband. “We feel that the government have been talking the right game and we welcome the money but the action and support for local authorities and the delivery of local authorities has been very limited,” said the Alliance’s Sarah Lee.

A Department for Culture Media and Sport (DCMS) spokesman said: “Following procurement, we are at the beginning of the nationwide delivery stage, so it is to be expected that most local authorities are not at the stage where they would have claimed the money allocated to them. “Work is underway in sites across the country and we are confident the vast majority of projects will be completed by 2015.”

But the DCMS is understood to be considering a shake-up of the project.

Asked about the future of the government body in charge of the scheme – Broadband Delivery UK (BDUK) – a government source said “all options are on the table”.

No decisions have been taken, but some within the DCMS are questioning whether civil servants – who it is feared lack “commercial nous” – are best placed to conclude the project.

Reports in the FT and the Daily Telegraph have suggested BDUK could be spun off as a private company. The DCMS is bidding for extra capital funding in the current spending review.

Culture Secretary Maria Miller commissioned an internal report on the project at the start of the year and another report, said to be critical, is due to be published by the National Audit Office shortly.

The Treasury minister Lord Deighton, who was the chief executive of the Olympics body LOCOG, is also examining the scheme. In Wales, Northern Ireland and Scotland, administration of the projects is undertaken by the devolved administrations.

Choosing & Researching Keywords

Choosing & Researching Keywords
It can be difficult to choose the keywords that describe your company and its products or services so that users will see your website when they perform an online search. Obviously, you want people who are searching for what products or services you provide to find your website near the top of the search engine results pages, so how do you achieve this?

The answer is “by using keywords and key phrases in your website content.” These are the words that people type into search engines when they are looking for something.

Choosing and researching good keywords is a process that takes several steps that can essentially be broken down into the following stages:

Initial keyword Research Have a brain storming session with your staff and, if possible, customers. Ask other people for ideas, too, including your family, try to get as many opinions as possible. You will often discover that what you consider your optimal key phrases are not those typically used by your customers.

Use Key Word Research Tools There are several online keyword research tools that offer information about the number of times users perform searches for specific words. These can help you identify key phrases ‘related’ to your products or services that might help generate quality traffic to your website.

Selecting of Key Words Use the research you have done and select the most appropriate key words that is likely to deliver the best results for your business. Note this may mean you choose a key phrase that isn’t the most searched for (which will probably be the most ‘competitive’ in terms of achieving a page 1 result on the web) but which will bring you high quality traffic in numbers that should help generate you business.

Analytics After you’ve chosen your keywords and optimized your site, you need to perform measurements to see whether it’s delivering the amount of traffic and conversions you expected. You can use this information to make adjustments and refine your keyword strategy.

The above represents a fairly basic overview of choosing effective key phrases for your website and the web is full of more in depth articles and guides to help you.

For more information on choosing the right key words for your website call Direct Submit and see how we can help you make the most of your Internet project.

Internet Marketing by Direct Submit

Google Seals Waze App Sat Nav Takeover

Google Seals Waze App Sat Nav Takeover
In a bid to outsmart traffic, Google has bought the crowd-sourced navigation app Waze, a Tel Aviv-based start-up. The search giant reportedly paid $1.3bn (£835m), according to Reuters, although the firm did not disclose the financial terms for the deal.

The Waze app combines online maps with updates from other users about traffic jams, road works and accidents. It is believed that Facebook and Apple were also interested in purchasing the Israeli firm.

The takeover could help Google improve the accuracy of its own navigation system, Google Maps.

A statement on Google’s official blog said the Waze team and current users had “created a great source of timely road corrections and updates”.

The app essentially turns a smartphone into a web community-based GPS device, bringing elements of a social network into an online mapping service, to produce more precise directions and better information about traffic conditions.

Waze was founded four years ago, and now has 47 million users worldwide. The company’s chief executive Noam Bardin and a few employees are based in Waze’s US headquarters in Palo Alto, California, but the majority of the staff – about 90 employees – are in Israel.

London Police Start to Target Pirate Websites

London Police Start to Target Pirate Websites
London police start to target pirate websites The City of London Police has started contacting websites it believes are profiting by breaking copyright laws.

The police and the National Fraud Intelligence Bureau have written to two sites known to share links to pirated copies of music, movies and games.

The letters warn the operators of the sites they are breaking UK laws that carry heavy jail sentences.

If site owners do not contact police by 14 June they face further action, the letters say.

Harmful site   In a statement, the City of London Police, said: “These websites are able to operate and profit from advertising on their sites without having licenses or paying the creators and owners of the films, TV programmes, music and publications.

“Intellectual property crime is a serious offence that is costing the UK economy hundreds of millions of pounds each year.”

In addition, said the statement, the action would help protect UK citizens from the malicious software and other harmful programs that could be found on these sites.

The initiative came out of work done with UK advertisers, the Federation Against Copyright Theft, the British Phonographic Industry (BPI) and the Publishers Association.

The news about the police operation was broken by copyright news site Torrent Freak.

It is not known which sites have received the letters, but both are known to be located and run beyond the UK’s borders.

The letters say the National Fraud Intelligence Bureau has become concerned by “websites causing harm to the UK’s creative economy” and this has led to an initiative between government and media industry groups to target “criminal activity linked to websites involved in online copyright infringement”.

The sites are receiving letters because the NFIB has grounds to suspect their operators are infringing copyright, they say, and if the site owners are found guilty of breaking UK copyright laws they could face long jail sentences.

The letters urge site owners to contact the police to stop further offences being committed, adding if contact is not made before 14 June, the sites could face “police action”.