Morpeth Company’s New Product Launched by Kylie Minogue
Pop singer Kylie Minogue has helped launch a new product sourced from spring water in Northumberland. The Australian singer attended the launch of Glaceau Smartwater, which is being manufactured at Coca-Cola Enterprises (CCE) factory on Coopies Lane Industrial Estate, in Morpeth. The factory is already home to Schweppes Abbey Well water. The singing star attended a photocall in London for the new drink.
Soft drinks giant Coca Cola announced earlier this year that it was investing £3.5m in Northumberland with the launch of the bottled water. The move saw a £3.5m investment in local manufacturing, including updates to production lines and the introduction of new water treatment processes at the site.
Coca Cola also invested in staff at the Morpeth site by funding a training and development programme for existing employees to help them develop career skill.
Marketing industry sources had suggested that the company was also considering the actress to also promote the product launch in the UK, but it was the Aussie star who eventually clinched the deal.
The production of the electrolyte-enhanced water in Morpeth sees the UK become the first European market to introduce it.
Pete Smith, operations director at Coca-Cola Enterprises Morpeth, said: “This is an exciting new development for Morpeth. The factory already has a proud history of producing high quality water for consumers across Great Britain.
“At CCE, we are dedicated to supporting local manufacturing across the country and the investment in our staff at Morpeth, as well as new equipment and production technology, is a statement of our commitment to this region.”