Upgrade the Shower in Your Bathroom

Upgrade the Shower in Your Bathroom
Upgrading the shower in your bathroom is a great idea if you want to give your bathroom an instant facelift and hopefully improve your quality of life, as being able to relax in a refreshing shower at the end of the day is an excellent way to wash away all your stresses and worries.  With the wide range of various bathroom shower and fittings available at P T Ranson you are sure to find the perfect shower to complement any bathroom.

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Whether you want to install or replace a shower above your bath, have a dedicated shower cubicle or even create a whole wet room you are sure to find plenty of inspiration at P T Ranson, with collections from well-known bathroom companies such as Crosswater and Hansgrove you can be certain that whatever shower you choose it will be guaranteed to be of the highest possible quality.

Having a modern shower that is in perfect working order is a great investment, not only will it add value to your home it will also be far more economical to run than an older less efficient model and if you don’t already have a shower at all the savings you will make in comparison to always having a bath could be quite surprising. Being able to reduce the energy your household uses is not only a great financial choice it is also far kinder to the environment.

Check out the excellent range of taps available from crosswater, with a huge choice of taps and complementing cubicles to browse you will find everything you need to create a stylish and modern design to suit any bathroom.  With every crosswater product you can be sure of the companies high manufacturing standards and with a focus on style, innovation and durability.

For a really original and high quality shower tray it’s definitely a good idea to have a look at the products available from Fiora Showers with a great variety of unique and beautiful designs on offer it could be the perfect way to add a real wow factor to any shower cubicle, if you have a small bathroom creating a focal point with a shower cubicle is a really good way to a luxurious and smart look to the room. With all Fiora Shower trays being made out of the revolutionary material Silex you can be sure that you will be using the most modern and effective shower trays available on the market.

If you want a looking for a new shower that is truly effective that you know you can rely on check out the great range of Hansgrohe Showers where they have a great range of efficient and stylish shower designs that will really give your bathroom a modern edge along with all the accessories required to make sure that you get the perfect finish, including wall outlets and concealed valves so you can get the job done exactly how you want it.

P T Ranson bathrooms
So if you want to install a new shower in your bathroom why not get some inspiration from P T Ranson? Regardless of your tastes or the style you are hoping to achieve with such a wide range of top quality products you are sure to find the ideal shower for your bathroom. So why not head over to P T Ranson bathrooms and start planning what you could do with your bathroom this year? With so many unique and high performance products on offer from some top bathroom design companies you can be sure that you won’t be disappointed.

Having been providing branded bathroom supplies and service for bathroom remodelling projects for years, and with over 30 years of collective experience and a commitment to providing the best possible products and service for each individual bathroom remodelling project. P.T. Ranson, offer deliveries on the UK mainland free of charge and hold a huge stock of modern bathroom and fittings.

For more information, call today on 0191 4696999 or visit the P.T. Ranson website today.

Long Tail Keywords can be Important to any SEO Campaign

Why Long Tail Keywords can be Important to any SEO Campaign

Long tail keywords are more specific types of keywords, because they include more information than a normal keyword. For example, a broad keyword might be “tree surgeon”, but a long tail keyword would be “tree surgeon Tonbridge, Kent.” This keyword is much more specific than the broad keyword.

In this article, we’ll take a look at why you should focus on long tail keywords. The reasons may surprise you.

1. Interested Customers

Long tail keywords might include specific queries or locations, thus showing that the customer has a more specialized interest in the niche. Let’s go back to our tree surgery example from above. The broad keyword “tree surgery” is very vague and searchers who are searching that might only want a definition or they might want to learn about tree surgery in general. Since it’s so broad, that keyword doesn’t show much interest in the customer wanting to avail of tree surgery services.

In comparison, let’s look at “tree surgeon Tonbridge, Kent.” This keyword pinpoints with precision accuracy the customer’s intent. From looking at this keyword, we know that the customer wants to hire a tree surgeon in Tonbridge, preferably. While this keyword may get very few searches per month, those searches are precise and accurate, and are much more profitable than broad keywords. If you have a business ranking for those keywords, that person will be more likely to buy your services.

2. Competition

Long tail keywords might get less searches each month, because they are so specific, but these are the keywords which are easier to rank for. It is virtually impossible for a small business to start ranking for very broad keywords such as “tree surgery” or “confectionery” or “candles”, because these keywords are already dominated by big name websites such as Wikipedia, Amazon, and eBay. These websites have bulletproof SEO embedded within their online marketing, and so, it is impossible to get past them for such a broad keyword.

However, if you narrow down your keyword by turning it into a long tail keyword, such as “candle shop Kent” or “confectionery for birthday parties Kent”, the competition will decrease hugely.

This is because less websites have the exact long tail keyword “confectionery for birthday parties” embedded within their text. They might serve confectionery across the globe, but don’t specialize for birthday party catering or for Kent. That’s where your business comes in.

How Do I Rank For Long Tail Keywords?

You don’t need to write blog posts for certain long tail keywords specifically, but you can use the Google Keyword Planner to find keywords which might be profitable for your business. Don’t let the amount of searches daze you, if they only get fifty searches a month. If you think about it, that’s fifty interested people each month looking for your business’s products or services. Even if you retain a few of them after the first purchase, that’s enough to really increase earnings.

You might be naturally ranking for certain long tail keywords without even knowing. If your website contains a lot of textual content such as paragraphs describing your services, location, and products, the Googlebot will automatically strat ranking you for certain keywords. You can build up your blog post numbers to start creating more textual content for the Googlebot to scan.

However, if you find that you’d like to rank for a certain long tail keyword, you can write a blog post specifically with that phrase embedded in the title and in the text.

In Conclusion

Many businesses ignore long tail keywords, because they think that these keywords won’t attract much searchers. However, the entire opposite will happen. By ranking for specific keywords, your website will attract highly interested customers who are much more likely to purchase your products or services.

Students Warned of New ‘Phishing’ Scam

Students Warned of New ‘Phishing’ Scam
New students are being alerted to a scam where fraudsters claim to offer a “educational grant” in a bid to con them into divulging bank details. The personal finance site Money Saving Expert says it is aware of students at major universities being targeted in a new wave of “phishing emails”.

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At Queen Mary University London, one student was tricked out of £300. University of Glasgow said it was also aware of the scam and had advised students to ignore the email.  The mother of the QMUL student said her daughter had received the scam email last week. It looked as if it had come from the university’s finance department, complete with the logo, and invited the young woman to claim a government bursary.

An online form asked her for personal and banking details and took her to a bank verification page, which was when she became suspicious. But, MSE says, the student found the fraudsters had already taken £300 from her bank account.

In a statement QMUL said: “We were made aware late last week that a number of QMUL students had received these phishing emails.

“QMUL proactively monitors its systems to prevent and detect breaches, and there is no evidence to suggest any system has been compromised in this instance. A message was sent to all students warning them about the scam and providing them with advice on how they can protect themselves online, including details of our cybersecurity training courses.”

The university said it did not believe the scam had affected many students and said it was confident its own systems had not been breached.

The University of Glasgow said it would never ask for banking information in this way. In an email to all students, the university said it had become aware of a scam email headed: “Educational Grant Information”.

“This is an email message that appears as if it has come from the University of Glasgow’s finance department. It has not,” the university said.

Earlier this year, the police site Action Fraud warned of a similar “phishing” campaign at universities.

The Student Loans Company said students were particularly vulnerable to “phishing” attempts around the main payment dates, in September, January and April. “Phishing emails are sent in batches so there will be more in circulation,” it said.

“We want to remind students to stay vigilant with the details they provide online,” said Paul Mason, the SLC director responsible for combating fraud. He advised students receiving unsolicited emails to be alert to poor spelling and grammar and to demands for a rapid response. They are also advised not to reply and not to click on any links.

Suspected attempts should be reported to phishing@slc.co.uk or to Action Fraud.

Just Helmets Motorcycle Helmets

Just Helmets Motorcycle Helmets
Just helmets are one of the UK’s largest Schuberth and Shoei Motorcycle Helmet Stockist, including the new Schuberth C4 and R2 Helmets to due to arrive in Spring 2017. They offer all the latest and greatest helmets from Shoei, Schuberth, Airoh, Suomy, Scorpion, Caberg, Viper, HJC and Reevu and their staffs have ridden in most of the helmets ourselves.

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Just Helmets is a motorcycle helmet specialist outlet, the only 100% dedicated helmet shop in the UK.  That makes us unique with the knowledge and customer service we can offer and our testimonials reflect this. They don’t offer every helmet brand available today as they take the time to test and evaluate each helmet line on offer. The bottom line is if a helmet doesn’t meet our expectations then we don’t think it will meet yours’s either. When this happens the choice of whether or not to offer that line is simple, we don’t.

As a specialist Shoei Assured Super Centre for the complete range of Shoei helmets including the new Shoei Neotec, they have a massive range in stock now and give the best service and back up available. Remember, the motorcycle helmet is the centre of any proper riding gear kit. A helmet can protect you in a crash, keep you comfortable and cool during a long ride and move you like no other piece of motorcycle gear can.

Just Helmets have over 20 years’ experience in the motorcycle helmet market and have an excellent collection of top branded full face motorbike helmets, open face motorcycle helmets, flip up motorcycle helmets, off road motorcycle helmets and Bluetooth motorcycle helmets, for male and female riders.

The collection of motorcycle helmets available have pioneering features such as Bluetooth and Airfit, up to date graphics and unbeatable prices. So for a choice of the range of the hottest motorcycle helmet brands on the market including Shoei helmets, Schuberth helmets, Caberg helmets, Viper helmets, Scorpion helmets, HJC Helmets, Box helmets and Airoh helmets call Just helmets today on 0191 653 1303, visit the Just Helmets website or email us today on sales@justhelmets.co.uk.

APT Sound Testing & Consultancy

APT Sound Testing & Consultancy
We offer a no nonsense professional proactive approach to acoustic design, onsite construction checks and pre-completion sound testing. Using our on-going, proactive approach we ensure clients receive professional advice every step of the way, with an on-going continual consideration of cost.

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The importance of undertaking design reviews and on site construction checks is often forgotten resulting in sound test failures at the end of the project prior to building control signoff. This can be extremely costly in terms of programme and possible claims by the client. By undertaking careful acoustic design from the initial design stage through to completion it greatly reduces the risk of sound testing failure.

Acoustic Design
We have considerable experience in all matters related to architectural acoustic design and detailing. We can help develop the initial acoustic design of the project from the initial design scheme stage. Our approach is robust and does not leave any room for errors using our In-depth knowledge of acoustic materials, construction systems and Regulations we can provide the following:

Provision of cost-effective and practical acoustic solutions

Thorough understanding of the desired character of the space

It is essential that strong communication among the members of the design team members is essential, to facilitate this we can undertake design meetings and site inspections to finalise the acoustic solutions in full accordance with the project’s aims.

Specification of External Building Fabric and including walls, doors and windows in order to minimise noise break-in, or break-out for privacy and overall acoustic quality within dwellings.

Acoustic testing of existing wall façades to ISO 140-5, to check the existing sound levels so new targeted wall upgrades can be specified.

Acoustic Investigation and design of rooms/spaces for a wide range of environments such as schools, offices and commercial spaces.

Site Visits
We offer a site survey service which allows our clients to feel confident about the outcome of their sound testing at the end of the build. The site visits let us check that the installation teams are installing the acoustic materials as per manufacturers avoiding crucial onsite mistakes. You can often have a compliant design which still fails due to poor workmanship; the site survey visits negate the risk of sound testing failure.

A Few Simple Design Considerations
The use of suspended ceilings will help improve the performance of the floor partition. Including a resilient acoustic layer or adopting an “acoustic” flooring system will improve the impact and airborne performance of a floor

Avoid using lightweight blocks in the inner envelope construction as sound will travel along these both vertically and horizontally from dwelling to dwelling.

Use carpet in hallways/corridors to lower reverberation levels.

Key considerations of acoustic design are:

Careful design consideration for all separating walls and floors

Careful design consideration for all internal wall and floor performance

Careful design consideration for the external/internal building façade.

The specification of glazing/curtain walling

The specification of doors

The specification of ventilation

The building/s orientation and layout

Careful design consideration if using lightweight external walls and roofs

Careful design consideration for all internal wall and floor performance

Careful design consideration to reverberation control and room acoustics

Acoustic screening from external noise such as fencing etc.

Acoustic protection from plant rooms, communal areas etc.

Noise exposure of outdoor spaces such as gardens, balconies.

Defect Diagnosis & Remedial Advice
We occasionally get involved with projects that have failed the sound testing – even though we weren’t initially involved with the project. Often it is due to the inclusion of inadequate materials or robust acoustic design and isolation of materials.

Using our considerable experience in building acoustics, we are able to diagnose the reasons for potential the sound testing failure and recommend a cost-effective solution. Often, the reasons for the partition failure are obvious to the test engineer in which case the advice will be minimal and subsequent design advice costs will be minimal; however sometimes, there are more technical issues which require detailed diagnosis and invasive investigation, such as the use of lightweight blocks throughout the inner envelope wall on a block of flats.

Whatever the acoustic problem we can usually find an acoustic solution that will provide a sufficient acoustic design to satisfy Part E of Building Regulations. If you have suffered a sound testing failure then get in touch with us as soon as possible, as we should be able to offer you an expedient solution helping you to achieve practical completion in the quickest time possible.

If you would like more information in regards to sound testing or acoustic design, please follow our blog at: http://soundtestinguk.blogspot.co.uk/, or contact us on 0777 5623464 or visit our website at: www.aptsoundtesting.co.uk

Outsource your Google Adwords Projects

Outsource your Google Adwords Projects
Direct Submit Internet Marketing Services have been managing pay per click (PPC) and Google advertising (Adwords) campaigns for many years. Our sole focus is to achieve high quality traffic for our clients through analytical analysis and management of their pay per click (PPC) and Google Adwords campaigns, and we are able to provide a fully managed service for your pay per click campaign(s).

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Pay Per Click (PPC) search engine marketing allows advertisers to quickly promote their services on the respective search engine using cost per click basis. Pay Per Click (PPC) ads appear at the top, right or bottom of organic search results shown by search engines. Only when someone ‘clicks’ on your advert do you incur a charge.

Pay Per Click is one of the most flexible forms of online marketing available. As required, we can update your budget within hours, set your campaign to run at certain times of the day and we can add/remove key search phrases as is needed. Due to this great flexibility Pay Per Click marketing is very efficient and can be a highly effective form of advertising.

Specialising in Internet Marketing Services, Search Engine Optimisation (SEO) and Pay Per Click (PPC), the depth and breadth of knowledge we have built up helps set us apart in an increasingly competitive and crowded SEO market place.

To speak to one of our Internet Marketing Consultants call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk

Easyseal UK Industrial Roofing & Wall Cladding

Easyseal UK Industrial Roofing & Wall Cladding
Located in the North East of England, Easyseal UK was established in December 2001. Easyseal provide solutions to all your industrial roofing & wall-cladding problems, plus asbestos roof renovation.

Easyseal are approved contractors for numerous manufacturers of liquid coating and single ply membrane waterproof systems. They carried out projects across the entire United Kingdom. Services we provide include:

» Industrial Wall Cladding Renovation and coatings
» Metal Roof Sheet Edge Corrosion Treatment
» Gutter Cleaning & Gutter Lining Systems
» Asbestos Roof Full Renovation from Coatings to Over-sheeting
» Single Ply Membranes
» Roof skylight replacement
» High Performance Felts & Liquid Coating
» Maintenance
» Waterproofing

Industrial Commercial Roofing Services
Easyseal roofing operatives are specialists in applying single ply and liquid applied waterproof membrane systems to Industrial and Commercial buildings. With our expertise and experience in supplying system specification and the application of High Performance Renovation Systems we can provide our clients with peace of mind.Easyseal can carry out renovation works to Asbestos, Asphalt , Felt and Steel roofs.We can supply economical solutions to all your roofing problems.

Industrial Commercial Wall Cladding Services
External wall cladding requires protection from the weather and pollution and we can offer a range of coating systems which will protect most surfaces from plastic-coated metal cladding to Asbestos wall cladding sheeting.

Industrial Commercial Flooring Services
Our team of skilled flooring operatives can overcome the most difficult industrial & commercial flooring problems. Easyseal can provide floor coating systems for concrete substrates old and new. These fast curing systems are ideal for factory and warehouse buildings who require a fast turn around.

Asbestos Roof Cleaning and Asbestos Removal Services
Asbestos roofs are still widespread throughout the Uk. Easyseal offer specialist cleaning to these Asbestos roofs using our specially designed cleaning unit which removes all moss and lichen, with water filtration system included. After the cleaning process, problem areas can be easily identified and repairs can be carried out. New roof lights can be installed and a wide range of protective coatings can be applied to extend the life of the Asbestos Roof if desired. Easyseal can provide Asbestos removal work which is strictly controlled and carried out to up to date Health & Safety guidelines and regulations.

Industrial Roofing, Cladding Renovation & Asbestos Roof Services
We provide a FREE Site Survey by one of our technical consultants based throughout the UK, to advise on the most economical and effective solution to all your roof and wall cladding problems. You then receive a full specification and costing or the work to be carried out by our highly trained site operatives.

easysealuklogoIf you are interested in any of the services Easyseal UK provide, including industrial roofing, cladding renovation, asbestos roofing services or liquid applied roof coating systems, or simply want to know more please feel free to contact us on 0191 417 7822.

 

Ellen Conlin Hair & Beauty Salon in Glasgow

The Ellen Conlin Hair and Beauty Salon in Glasgow
Visiting the salon is something many of us regularly enjoy, spending some time being pampered and then leaving looking great and is the perfect way to boost your confidence and feel refreshed. Ellen Conlin is a Hair and Beauty salon in Glasgow that is definitely worth checking out.  With two separate salons available they easily accessible, no matter where you are within Glasgow, they also offer an impressive range of quality hairdressing services and beauty treatments.

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A 5 Star Hair and Beauty Salon
Their Hyndland salon has been long established as ‘Masters of Colour’ and they are one of the few salons locally that have the knowledge and expertise to create any colour you desire, regardless of your natural colouring, age or hair type and condition. As an award winning clinical centre Ellen Conlin Hair and Beauty are also able to offer treatments such as Microdermabrasion, DermaluxTriZone and EA Peels.

Ellen Conlin Hair and Beauty are a 5 star rated beauty business originally opening their flagship hair & Beauty salon in Hyndland in Glasgow’s famous West End 15 years ago, later following their success they went on to open a second hair & beauty salon in Giffnock.   As holders of a 2012 silver Investor’s in People accreditation and 2015 Investor’s in Young People accreditation, Ellen Conlin Hair and Beauty have high professional recognition, they have also achieved a wide range of awards and certificates from various Glasgow hairdressing and hairdressing business competitions.  With recognition like this and co-owner Ellen’s four decades of hair dressing experience it’s easy to see why they are such a successful business.

Making an appointment to visit one of their pleasant and stylish salons couldn’t be easier as they give the option to book online as well at http://www.ellenconlinhair.com/ , their website also provides information about the different treatments that are available, a full price list, customer reviews and much more useful information, including a 3d tour around each salon.

With air-conditioned salons, a great range of reading material provided and complementary refreshments you can be sure to spend your visit to either Ellen Conlin salon in total comfort. All staff members are dedicated to providing an expert level of customer care and aim to make sure that you have an enjoyable and relaxing experience.  No matter what your reason for visiting you will receive a full initial consultation where you will be able to explain exactly what you want done, and expect to be kept fully informed during the treatment process so you can be certain that you will be happy with the final result.

The range of hairdressing services available is really impressive with a choice of cuts, colours and extensions all available there is no limit to how much you can change the appearance of your hair! All salon staff are educated to the highest possible standard within their chosen specialist field and with specialist hair treatments such as Nanokeratin Hair Restoration and Smoothing System on offer they also know how to help you maintain your hairs condition and appearance, even after you have left the salon.  If you are pushed for time they also have the option for you to visit the Blow Dry bar so you can quickly have your style refreshed.

There are so many different beauty treatments available that you wouldn’t really ever need to visit another salon again! You can choose from a range of options including waxing, tanning, manicure, pedicure, eyelash and eyebrow tinting, threading, made up application and eyelash extensions, all treatments are carried out by professional, friendly staff that are highly qualified in their chosen field.  There are skincare specialists available that can advise you on a combination of advanced prescriptive treatments that can solve any skincare condition, and help you create a personalised skincare programme that is tailored to your needs.  The revolutionary Dermalux TriWave skincare treatment system is also available which is able to actually help to renew and repair the skin and limit any signs of damage.

With many offers available for returning clients including the VIP card, which offers many benefits including the opportunity to collect points and receive discount offers, as well as a wide range of professional standard products available to buy it is easy to see why Ellen Conlin is one of the most popular Hair and Beauty Salons in Glasgow

Ellen Conlin Hair and Beauty
Ellen Conlin Hair and Beauty provides these and many other services. For hair and beauty treatments that will leave you looking and feeling your very best, call our Glasgow salon today on 0141 339 8223 or visit the Ellen Conlin Hair and Beauty website today to make your appointment with a new look.

Irish Cabinet Meeting about Apple Tax Ruling to Resume

Irish Cabinet Meeting about Apple Tax Ruling to Resume
The Republic of Ireland’s cabinet are to resume discussions on the European Commission’s decision that Ireland granted undue tax benefits of up to €13bn (£11bn) to Apple. It is expected to decide whether or not to appeal against the decision.

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Finance Minister Michael Noonan has previously said the Irish government will challenge the ruling. Independent ministers have sought the recall of the Irish parliament if they are to back an appeal.

Irish broadcaster RTÉ reported that independent ministers also sought a strong statement on tax policy if an appeal was to have their support.

The cabinet first met on Wednesday but decided to adjourn until Friday for “further time to reflect on the issues and to clarify a number of legal and technical issues”.

The Irish government has said it “disagrees profoundly with the commission’s analysis”.Apple chief executive Tim Cook told Irish broadcaster RTÉ that the European Commission’s decision was “maddening” and “political”. He added that he was “very confident” the ruling would be overturned on appeal.

However, European Competition Commissioner Margrethe Vestager rejected Mr Cook’s claims. “The is a decision based on the facts of the case, looking into Apple Sales International, how they are arranged within Ireland, and the profits recorded there,” she said.

Sound Insulation Testing Terminology

Sound Insulation Testing Terminology
Developers and landlords may need to improve sound insulation over a wide range of houses and flats. This may be due to the fact they have just built a new development that requires sound insulation testing under Part E or as part of a general refurbishment programme, i.e. changing houses into flats.

Often confusion can arise from the large amount of ‘terms’ used in conjunction with acoustic design and sound insulation testing. To help with this we have made a list of the following terms for clarity:

Absorption
This is the conversion of sound energy into heat, often by the use of a porous material.

Absorbent Material
This is a material that absorbs sound energy, such as acoustic mineral wool.

Airborne sound
This is sound which is propagated from a noise source through the medium of air. Examples of these are speech and sound from a television

Airborne Sound Transmission
This is direct transmission of airborne sound through walls or floors. When sound energy is created in a room, for instance by conversation, some of the energy is reflected or absorbed by room surfaces but some may set up vibrations in the walls and floor. Depending on both the amount of energy and the type of construction, this can result in sound being transmitted to adjacent parts of the building.

Air Path
This is a void in construction elements, which adversely affects the performance of sound resisting construction. Examples of air paths include incomplete mortar joints, porous building materials, gaps around pipes and shrinkage cracks – this can also effect the air tightness results.

Bonded resilient cover
This is a thin resilient floor covering normally of minimum 3-5mm thickness, which is bonded to the isolated screed surface to reduce impact sound transmission such as footfall noise, however it has a lesser effect when it comes to airborne noise.

Cavity stop
This is a proprietary product or material such as mineral wool (fibre) used to close the gap in a cavity wall.

Composite Resilient Batten
This is composed of a timber batten with a pre-bonded resilient material to provide isolation between the flooring surface layers and floor base.

Cradle/Saddle
This is an intermediate support system (with a resilient layer base, either pre-bonded or already integral) using levelling packer pieces to support a timber batten, isolating it from the floor base.

Decibel (dB)
This is the unit used for different acoustic quantities to indicate the level with respect to a reference level.

Density (kg/m3)
This is the mass per unit volume, expressed in kilograms per cubic metre (kg/m3). Blockwork is commonly referred to by industry in terms of strength (in Newtons). However, it is the density that has the important role in terms of sound insulation.

Direct transmission refers to the path of either airborne or impact sound through elements of construction.

DnT,w
This is the weighted standardized level difference. A single-number quantity (weighted) which characterises the airborne sound insulation between two rooms, in accordance with BS EN ISO 717-1:1997

Façade Testing
This Standard – ISO 140-5:1998) specifies the testing methods to evaluate the sound insulation in buildings and building elements for facades. Three rounds of a proficiency testing scheme for airborne sound insulation measurements have been performed according to the methods specified in the standard for a whole facade by using an external loudspeaker as the noise source.

Flanking element (flanking wall)
This is any building element that contributes to the airborne sound or impact transmission between rooms in a building which is not the direct separating element (i.e. not the separating wall or separating floor).

Flanking strip or edge strip
This is a resilient strip using foamed polyethylene normally 5 mm thick, which is located at the perimeter of a floor to isolate the floor boards from the walls and skirtings.

Flanking transmission
This is airborne or impact transmission between rooms that is transmitted via flanking elements and/or flanking elements in conjunction with the main separating elements. An example of a flanking element is the inner leaf of an external wall that connects to the separating ‘core’ of a wall or floor.

Flexible closer
This is a flexible cavity stop or cavity barrier which seals the air path in cavities linking adjoining dwellings.

Floating floor treatment (FFT)
This is a timber floating floor system which may use battens, cradles or platform base, all of which use a resilient layer to provide isolation from the base floor and adjacent wall elements.

Gypsum based plasterboard
This is a dry lining board applied to walls, ceilings and within floating floor treatments which has gypsum content. It may also have fibre reinforcement within the board.

Impact sound
This is sound which is propagated from a noise source through a direct medium. An example of this is footfall on a floor.

Impact sound transmission
This is sound which is spread from an impact noise source in direct contact with a building element.

Isolation
This is a strategy to limit the number and type of rigid connections between elements of construction.

L’nT,w
This is the weighted standardized impact sound pressure level. A single-number quantity (weighted) to characterise the impact sound insulation of floors, in accordance with BS EN ISO 717-2: 1997.

Mass
This is a physical quantity that expresses the amount of matter in a body. Walls and floors may be described in terms of the surface density (mass per unit area, kg/m2) of the wall face or the floor surface, which is the sum of the surface densities of each component of the construction. The density of materials is expressed as mass per unit volume, kg/m3, which can be provided via the core structure and linings such as in-situ concrete or solid dense block walls.

Mass per unit area (or surface density)
This is expressed in terms of kilograms per square metre (kg/m2). This is often used to describe boards, panels, flooring and dry linings (see gypsum based board).

Resilience
This can reduce structural vibration transmission and still maintain material performance and overall dimensions, examples include floating floor treatments such as resilient battens or cradles, or resilient ceiling bars.

Resilient ceiling bars
This acoustic solution is generally metal based and vary in thickness from 11 mm to 30 mm. They are mounted perpendicular to the joist span direction and can increase both airborne and impact sound insulation. Care should be taken to ensure that the ceiling board fixings into the resilient bar do not come into contact with the joists and reduce the potential performance.

Resilient noggin
This is a small section of resilient ceiling bar which is used to assist in bracing non load bearing partitions. Rw This is a single-number quantity (weighted) which characterises the airborne sound insulation of a building element from measurements undertaken in a laboratory, in accordance with BS EN ISO 717-1: 1997

Sound Insulation Testing
Sound Insulation Testing is required near the end of a development to show that the performance of the party wall and floor partitions meet the standards as stipulated in Building Regulations Approved Document E. The testing methods for airborne and impact sound insulation is in full accordance with the suggested methods presented in BS EN ISO 140-parts 4 & 7: 1998.

Stiffness
This is can improve low frequency sound insulation, for example in floors, by reducing the potential for deflection or movement of the primary structure, therefore the correct spacing and depth of joists is important.

Contact APT Sound Testing
If you have a project that requires acoustic design and/or sound insulation testing please let us know. APT Sound Testing will ensure you will have direct contact with the allocated acoustician from the start of the process, through to the successful completion of the sound insulation testing.

If you would like more information in regards to acoustic services, please contact us on 01525 303905 or visit our website at: www.aptsoundtesting.co.uk