Looking at Ranking Factors for SEO

Looking at Ranking Factors for SEO

Google uses a variety of factors in its algorithm to determine what results will be the most helpful for the user. The Google algorithm is smart; it is constantly changing, improving and adapting to give users the best experience and to prevent black hat SEO tactics from manipulating search results. Part of the mystery of Google’s search algorithm is that it takes a number of ranking signals into account before displaying results.

Some of the major issues that are thought to impact on search engine ranking factors with Google include:

•Secured sites (HTTPS vs. HTTP)
•Websites that are mobile-friendly
•Page speed
•Schema mark-up
•Webpage content quality
•Webpage content length
•Social signals
•Quality backlinks
•Optimised images
•Domain age

A word on Quality Content (again).
We’re sure you’ve heard this one before, but we believe content is still really important for SEO this year. Why? because the ‘user experience’ is known to high up in Google’s plan and creating quality content that is easy for the user to find and understand is key. There’s a lot that goes in to creating quality content, but the basic idea is that Google will recognise and reward content that helps users find the information they were looking for.

Quality content means not falling for the most common SEO mistakes, such as keyword stuffing, scraping content, or writing thin content that has little or no value to users. Google’s overall priority is user experience, so if your content doesn’t deliver on this, it won’t rank well.

The official tweaks that Google will make to their ranking algorithm may be a mystery, but if you’re feeling overwhelmed by the ever changing Google ranking factors and still aren’t sure where to focus your SEO efforts on in 2018, Direct Submit can help. Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with.

We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project. This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company. Call us today on 0845 2722350 and get your website working harder for your business.

Get Better At Marketing Your Company

Get Better At Marketing Your Company
Marketing your company can be a tough battle. After all, if not done effectively, your marketing could have a significant impact on your ROI. And if you’ve been considering how you can get better at promoting your firm, then I’ve provided a few helpful examples to check out below:

Make Sure Your Branding Is Solid
If you’re going to be trying to expand your audience, then one of the first steps you’re going to want to take is making sure that your branding is in the right place. Not only is your brand the visual representation of your company, but the ethos and mission of it as well. As noted by LucidPress, 64 percent of consumers cite shared values as a reason they do business with a brand, showing how vital of a role it plays in the customer experience, as well as eventually profits.

Regardless of the current investment you’ve put into branding, have a consultant or someone with design experience take a look at your branding. The main objective here is to get them to give an objective view as if it’s their very first time seeing it. Try to pull questions if you can that draw towards this, giving you insights on if you need to improve or not. Even if it’s found out that it might be wise to invest in a brand that’s a little bit more on the mark for what you’re after, put forth the investment into what it cost, as you’ll be thanking yourself in the long-term for doing so.

Stay Consistent With Your Efforts
Another important aspect of improving your marketing is getting and staying consistent with your overall efforts. No matter if it’s inbound or outbound lead generation, the general idea is that you don’t become discouraged for not seeing the results that you’re immediately after. Marketing takes time; it’s a process of learning and growing as much as it is trying to stay relevant.

The overarching mission here is to make a routine that helps you constantly be ringing out for new conversations to strike up. While this might feel awkward at first, it’s somewhat expected out of a company, because as noted by Zimmer Communications, consistent presentation of a brand can increase revenue by 23 percent. And although it might take some to hit numbers like that, as long as you keep up with it on a day-to-day basis, you’ll be in a much better position long-term to strive.

Try Out New Inbound Sources
A commonly underrated aspect of marketing for your company, certain inbound strategies can have great ROI without breaking the bank. With a knack for effectiveness, your inbound traffic can be much easier to establish than you might imagine, especially if you study up on some digital strategies. Although it might take a little bit of extra work, becoming solid with your inbound can be a great habit to pick up.

A goal with inbound is to look at it from the perspective of what action can be done. For example, as noted by Junto Digital, with 93 percent of online experiences beginning with search, finding the perfect keyword for people to search and click on your link could be well-worth the effort in seeking that out. The less work and steps required for an inbound lead to convert the better, giving you the greatest chance of success in closing deals.

Take Notes From Some Of The Industry’s Best
Finally, if you’re always looking to get better and better at marketing, taking a page out from the book of those who know the industry best is going to be a top-tier resource. Believe it or not, those that have become successful entrepreneurs generally like to share their insights as marketing (in fact, according to Hubspot 53 percent of marketers say content creation is their top priority, much of which is thought leadership). And while there might be some people you keep an eye on, it’s always smart to expand.

Make a list of the thought leaders to follow, highlighting what benefit each might teach you. For example, Peter Lowy (Bloomberg.com) is the head of several retail chains, so his social media and accounts are great to pay attention to if you’re looking to scale your business. Furthermore, find the thought leaders that you look up to as a mentor, giving you a well-rounded approach to things like customer relations. This is an opportunity for you to learn, so take advantage of it as a time to expand your horizons.

Why You Must Have a Mobile Friendly Website

Why You Must Have a Mobile Friendly Website
More and more people have accessed the internet from their mobile phone or tablet than from their desktop computer or notebook. Desktop traffic has slowly been decreasing for the past decade and mobile internet use has been continually growing. There’s no stopping the upward mobile trend. By 2019, mobile is predicted to account for 79% of all web traffic.

This could mean that only 20% of the time people spend on your website will be from a desktop computer. And if your site doesn’t work on a mobile device – studies show people will simply stop visiting it in favour of a site that provides a smoother mobile experience.

So what are some of the reasons you need a mobile friendly website?

To Fulfil Customers’ Demand and Expectations From Your Business. These days’ customers do not prefer much to sit in front of desktops or laptops. Instead, they love to access your website from their mobile devices on the go. So you need to understand customers demand and their expectations not only from your business but also from the website. In order to attain this, firstly, your website must be mobile friendly with suitable visibility and navigation easy to browse your website easily on mobile. Else, they will head some other place.

So how will you create a mobile-friendly site? Alert!! Don’t try to just modify your existing website to make it done mobile-friendly. Conventional websites don’t display well on mobile phones as they have smaller screens and many times can distort visuals on regular websites. Just trim your trim website to essentials like content with linking to secondary pages. Interface enlargement is also a good option for easy touchscreen navigation. However, don’t forget those customers who still use desktops and laptops as they still possess a sufficient amount of your customer base and new possibilities.

Transit from Standard Website to a Responsive One. Increasingly, customers going mobile for searching and shopping, therefore it is necessary to have a mobile-friendly website. The motive of mobile adapted websites can only be attained by shifting standard websites to responsive websites. Why? Because, they have the capability of optimizing a website by understanding the used devices like Laptop, PC, tablet, Smartphone, etc. And, it resizes itself according to the devices for an optimum view. Furthermore, it also makes you accommodate your both mobile and PC/laptop users alike, in this competitive world through a single medium.

To Exempt from Google Penalty, to Not have a Mobile Friendly Website. Yes, it’s true that Google may penalize your business in any form, owing to not have a mobile-friendly website. As we all know, Google works on a proper strategy, accordingly, it understands to surf the internet user don’t have need of a computer. As a result, the websites which are still following the same conventional trend, having content, images and navigation structures can easily be operable only on bigger screens of desktop and laptop. And, smartphone users have to suffer from bad display and distortion in visual issues many times. Now Google when it views a website that isn’t mobile-friendly, acknowledges that and less likely to show it in legitimate search results and around half of the displayed results are useless to the mobile users.

To Maintain the Pace Of Your Online Business. The mobile friendly websites are mandatory to thrive your business online these days. The websites optimized for mobile friendly viewing should have fast loading page, easy navigation, and a streamlined website with user-friendly content and products. The process helps to foster user experience and ultimately helps in generating leads for your business. Apart, from your customers, the process is also necessary to meet the Google guidelines for websites.

Long Tail Keywords Can Be Important To Any SEO Campaign

Long Tail Keywords Can Be Important To Any SEO Campaign

Long tail keywords are more specific types of keywords, because they include more information than a normal keyword. For example, a broad keyword might be “tree surgeon”, but a long tail keyword would be “tree surgeon Durham.” This keyword is much more specific than the broad keyword.

In this article, we’ll take a look at why you should focus on long tail keywords. The reasons may surprise you.

1. Interested Customers

Long tail keywords might include specific queries or locations, thus showing that the customer has a more specialized interest in the niche. Let’s go back to our tree surgery example from above. The broad keyword “tree surgery” is very vague and searchers who are searching that might only want a definition or they might want to learn about tree surgery in general. Since it’s so broad, that keyword doesn’t show much interest in the customer wanting to avail of tree surgery services.

In comparison, let’s look at “tree surgeon Tonbridge, Kent.” This keyword pinpoints with precision accuracy the customer’s intent. From looking at this keyword, we know that the customer wants to hire a tree surgeon in Tonbridge, preferably. While this keyword may get very few searches per month, those searches are precise and accurate, and are much more profitable than broad keywords. If you have a business ranking for those keywords, that person will be more likely to buy your services.

2. Competition

Long tail keywords might get less searches each month, because they are so specific, but these are the keywords which are easier to rank for. It is virtually impossible for a small business to start ranking for very broad keywords such as “tree surgery” or “confectionery” or “candles”, because these keywords are already dominated by big name websites such as Wikipedia, Amazon, and eBay. These websites have bulletproof SEO embedded within their online marketing, and so, it is impossible to get past them for such a broad keyword.

However, if you narrow down your keyword by turning it into a long tail keyword, such as “candle shop Kent” or “confectionery for birthday parties Kent”, the competition will decrease hugely.

This is because less websites have the exact long tail keyword “confectionery for birthday parties” embedded within their text. They might serve confectionery across the globe, but don’t specialize for birthday party catering or for Kent. That’s where your business comes in.

How Do I Rank For Long Tail Keywords?

You don’t need to write blog posts for certain long tail keywords specifically, but you can use the Google Keyword Planner to find keywords which might be profitable for your business. Don’t let the amount of searches daze you, if they only get fifty searches a month. If you think about it, that’s fifty interested people each month looking for your business’s products or services. Even if you retain a few of them after the first purchase, that’s enough to really increase earnings.

You might be naturally ranking for certain long tail keywords without even knowing. If your website contains a lot of textual content such as paragraphs describing your services, location, and products, the Googlebot will automatically strat ranking you for certain keywords. You can build up your blog post numbers to start creating more textual content for the Googlebot to scan.

However, if you find that you’d like to rank for a certain long tail keyword, you can write a blog post specifically with that phrase embedded in the title and in the text.

Many businesses ignore long tail keywords, because they think that these keywords won’t attract much searchers. However, the entire opposite will happen. By ranking for specific keywords, your website will attract highly interested customers who are much more likely to purchase your products or services.

Direct Submit SEO Services
Direct Submit are an established Search Engine Marketing and Internet Marketing company. With over 95% of our business coming direct from client referral, we provide a cost effective and highly efficient service. We offer a client focussed service, and always speak to our clients in a language they understand, helping them understand the Internet and how a successful Internet Marketing Campaign can benefit their business.

Established over a decade ago and operating from the North East of the UK, Direct Submit have become one of the leading SEO and Internet Marketing providers in the North East and the UK. Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk. We look forward to your call.

iVech vehicle rental management system

iVech vehicle rental management system
Imagine having a vehicle rental management system designed specifically for the vehicle hire business, a system that has been designed by software engineers who, before they even started planning the system, worked on the front desk of a vehicle hire business for 12 months. Imagine that they had a full insight into the operational needs and requirements of a vehicle hire business.

Well a North East UK company has developed such a software system. The iVech vehicle rental management system is designed to offer maximum security and control of the vehicle fleet, and integrates with the Hireguard* database to give optimum intelligence and automatic warning against high risk hirers.

The system has also been developed to integrate with Trak Global, so for vehicles fitted with Trak Global trackers, the car or van rental operator has direct information, on driver behaviour, speeding, hard braking, acceleration, impacts and of course location. If required, the system can also be set to provide active alerts if the hire vehicle enters certain areas, ports etc, or should leave the UK.

iVech car rental software has been designed to aid the management of your vehicle rental business and offer a simple and straight forward user interface. Designed to operate at all levels of your business, It provides fully variable access settings, for example administrator, manager, director etc and can link in to front end sites for on line bookings and emails.

The iVech vehicle rental management system is now available and will help your rental / hire business operate more efficiently and effectively. If you would like more information then please call us now on 0191 460 3263 or contact us via the The iVech vehicle rental management software website

Crackdown on High Interest Lending Announced by FCA

Crackdown on High Interest Lending Announced by FCA
“Rent-to-own” shops that sell appliances and furniture for small weekly payments but with a high interest rate face a price cap. However, the financial regulator will not rush to impose the same restrictions on bank overdrafts.

The Financial Conduct Authority (FCA) has spent nearly two years looking at the cost of high interest borrowing. It has now outlined a package of plans for rent-to-own, doorstep lending and catalogue shopping.

High-cost credit is used by three million people in the UK. Single-parents aged 18 to 34 are three times more likely to have a high-cost loan – such as a payday loan, doorstep loan or pawnbroking loan – than the national average.

“The proposals will benefit overdraft and high-cost credit users, rebalancing in the favour of the customer,” said FCA chief executive Andrew Bailey.

Campaigners had called for a cap on the interest and charges faced by those using high-cost credit, including overdrafts. They said that cap on the cost of payday loans, introduced in 2015, should be a template for the rest of the high-cost credit market.

About 400,000 people have outstanding debt with rent-to-own firms such as BrightHouse from which they buy household appliances, paying the money back over three years. After interest, they can end up paying many multiples of the cost price.

The FCA said it had seen cases when people had ended up paying more than £1,500 for essentials like an electric cooker that could be bought on the high street for less than £300.

“The FCA believes the harm identified in this market is sufficient in principle to consider a cap on rent-to-own prices. It will now carry out the detailed assessment of the impact that a cap could have on the rent-on-own sector and how it might be structured,” the regulator said.

Such a cap would not be in place before April 2019.

John Glen, Economic Secretary to the Treasury, said the measures would help the most vulnerable avoid being stung by “dodgy deals”. That includes people like Kenneth Murray, who says he had to buy a laptop from a rent-to-own firm business as he could not get credit from a high street electrical store.

“I had multiple debts that I was trying to juggle, and no stable source of income. I ended up taking out loans to pay loans,” he said, although he has now managed to halt this cycle.