Content Marketing Ideas You Should Try Out

Content Marketing Ideas You Should Try Out
Content marketing is one of the most profitable ways to showcase your business to the web. By creating high-quality content, your website will gain more backlinks from other websites, thus boosting your rankings in Google search results. With pieces of content, you can build a bigger audience to your website through social media, also. The more traffic you can pull into your website, the more people will avail of your products or services.

Content Marketing for SEO

For a website only starting out in content marketing, it can be a daunting challenge to start producing content worthy of backlinks. In this article, we’ll check out four ideas for content marketing. If you like a certain type of article, you can start experimenting with that on your blog to see if it pulls in any traffic.

In this article, we’ll take a look at types of content which is popular on the web today.

1. List Based Article
One of the most popular news websites is Buzzfeed, which creates list based articles. Recent studies into online marketing have shown that customers tend to click on titles with a number at the beginning. Perhaps, having a number in the title consolidates the amount of information. It also gives a quick overview on the number of items the reader can scan through.

Examples of these titles include:

> 6 Reasons Your Swimming Pool Has Algae
> 5 Exciting Themes for Your Next Party/Occasion
> 7 Durable Apple iPhone Cases We Adore
> 4 Ways To Clear Viruses From Your PC

As you can see, these titles help make it easy for the reader to click on and this can boost your click-through rates on Google search results. Coming up with list based articles is easy, if you know a lot about your website’s niche. Just because your niche is in motoring or mechanics or window cleaning, it doesn’t mean you can’t create content on it. Broaden your scope and focus on the practicalities of your niche and key information consumers would like to know.

2. Infographic
Infographics are the latest trend and they can help you attract more traffic and backlinks to your website. An infographic does what it states in the title. It is a graphic which contains information. In a typical infographic, you can display statistics, facts, figures and images within the graphic.

Infographics have seen recent popularity in the last few years, especially with the rise of Pinterest and photo sharing sites.

You don’t need to be a graphic designer to create an infographic. In fact, you can create one through websites such as www.venngage.com, www.canva.com, or www.piktochart.com. All these tools are free and offer templates. All you have to do is insert your facts and statistics into the template, and you will have a ready-made infographic!

Once you’ve created your infographic, you can ask other websites in your niche to display it or link to the infographic on their website. That way, you are gaining backlinks to your website. If you still want to create a textual article out of the article, just post the text of the infographic to your blog, and you will have a text article, also. If your infographic’s title is catchy and promises useful information, your infographic could garner hundreds of shares on social media, and many backlinks. Some infographics have even gone viral, resulting in millions of viewers. While that is very rare, it is quite possible that your infographic could attract new customers from both Google search results and from social media.

3. A How-To Article
This type of web article focuses on showing the viewer how to do something, whether it’s about baking cookies, or cleaning dust from their car’s interior. The scope can be very broad or it can be very narrow, depending on your niche.

Before you create titles for your articles, put a list of keywords through the Google Keyword Planner. There are many guides online which show you how to do this, but I most recommend Backlinko’s Guide to finding profitable keywords with this tool. When you have found keywords with the planner that get more than 2000 searches per month, you can turn these keywords into titles. Some examples could include:

> How To Bake Cookies In 10 Minutes: A Quicker Method
> How To Clear Your PC of Adware In Thirty Minutes
> How To Track Your Ancestry Using Online Research

When you are writing the article, you can keep the steps brief and concise. This is one of the advantages of the “how-to” article; there is no need to write long, winding passages. As long as you clearly state the steps in a concise way and the steps will help the reader, you have created a valuable asset for the online world.

Your article will start ranking alongside other guides, but if there is little competition, it might start ranking immediately.

Those who use content marketing as part of their business strategy will start seeing results in a few months. The effects of writing content may take a while to see, but once traffic starts to increase, you can expect that traffic to keep streaming in throughout the months.

Utilising Social Media Marketing

Embracing Social Media Marketing

Social media marketing can generally be likened to positive word of mouth for your business. By actively taking part with your customers on Facebook or Twitter, you’re creating a ripple effect, since your customers may share your posts, and those posts will generate yet more likes and comments.

While social media marketing may not be considered a direct form of advertising, it definitely helps your brand’s image and keeps your customers continually engaged with what you offer.

In fact, on average, people spend about 4.6 hours per week on social media. This is the highest amount of hours spent on average for any online activity. Social media has become an integral part of our day to day lives, and by placing your business on these platforms, you’re continually pushing your business to the forefront of your current customer base and further. In fact, over half of US SMBs have said that social media plays an important role in generating business and sales.

As if that weren’t enough, many business owners have said that by taking part in social media marketing, their PageRank has increased as a result (45% of businesses said this), as this has helped drive inbound links to their site. So by embracing social media marketing, you are also helping your search engine results get a boost also.

The effects are shown in these statistics, but if you think about them, it makes sense, because so much of our lives is absorbed in the social media world. Much of your news is gotten on social media, also, and by placing your business out there on the virtual sphere, you’ll have more exposure as a result.

Social media can also keep your current customers. If they buy from your site and enjoy your product, they just might return again and if they become a fan of Facebook, they’ll be able to enter competitions, see announcements and buy from your site again.

Improve your Home with a New Central Heating System

Improve your Home with a New Central Heating System

Having a new central heating system installed is the perfect way to instantly make an improvement to your whole home and your family’s quality of life and at Arktek you may find that it is more affordable than you may first think. With a wide range of high quality combi boilers and a fully trained team of expert fitters they aim to offer a first rate service to every single customer.

Getting a new combi boiler installed in your home can offer a wide range of advantages as well as helping make your home a more comfortable place to spend time in. A new central heating system can also help you save money on your energy bills and is kinder to the environment, especially if you choose one of the excellent more energy efficient models on offer at Arktek. A modern combi boiler can also add value to your property so its a really worthwhile investment to make.

At Arktek they are real experts in central heating so their fully trained team will be able to give you all the advice that you need to make sure you choose the combi boiler most suited to your property and they can also fit your boiler with the minimum of disruption to the rest of your household. As fully qualified gas engineers they will be able to make sure that all work is done to the highest standards and meet all safety regulations so you can be certain of total peace of mind.

So if you want to make a real improvement to your home that is a real investment in your property why not get in touch with Arktek to find out more about their range of boilers and the services they have available? With all boilers being provided from top manufacturers and coming with a full warranty along with a fully professional fitting service you can be sure that you won’t be disappointed.

Enjoy the benefits of a properly fitted new combi boiler and take advantage of reliable heating and hot water along with lower bills and would like a little more information take a looks at the gas replacement boiler services on offer from Arktek Heating, with competitive rates and some of the latest models of gas boilers available at great value prices you may be surprised how affordable getting a new combi boiler can be without having to compromise on quality.

For further information about the range of replacement gas boilers available from Arktek Heating Services, please call 0191 516 6911 or visit our heating & plumbing services website. We will be in touch with you as soon as possible.

Looking at National SEO for Your Business

Looking at National SEO for Your Business
The goal of National SEO is to target and rank well for keyword phrases that have a “national intent” (non-geographic).  The consumer may be searching for a product or service that they are willing to buy outside city.  In other words, the location of your business is likely irrelevant to them.

These keyword phrases can be more competitive and business owners often struggle to rank well here, without professional SEO consulting services.   Examples may include “European Haulage”, “Investment Banker” or “iPhone case”.

We work closely with your company to understand your business goals and what you consider to be a win.  We Perform a keyword analysis to determine which keyword phrases make the most sense for your business and which ones are being typed into Google most often.  Typically would target the competitive 2 and 3 word phrases, but we will also target what we call longtail phrases, 4 and 5 word keyword phrases.   We have found this to be the most effective approach to a successful National SEO campaign.

National campaigns can be much more competitive, obviously there are typically a lot more websites to compete against, which means ranking may take a bit longer, especially for newer websites.

The good news is that the traffic counts for national phrases can be much higher.  With good rankings, your website can get huge traffic.

We offer a comprehensive range of Internet Marketing and SEO services to our clients, and aim to get your website to the top of the search engine rankings and keeping them there. How can we do that? By using a combination of SEO submissions, link building, social media, directory work and many other ‘white hat’ processes. In short, our expertise and commitment will help keep you website at the top of Google, Yahoo and Bing!

As leading UK Internet Marketing and SEO consultants, we are committed to providing you with the highest level of service and expertise. All our clients are unique and each receives customised strategy that utilises today’s best practices for your business. Call us today on 0845 2722350 and get your website working harder for your business.

Thinking of Hiring a Car or Minibus this Summer

Thinking of Hiring a Car or Minibus this Summer

If you would like to see more of the North East this summer or would like to plan some special trips to enjoy with a group of friends or family hiring a car or minibus could be the perfect way to avoid any transport problems. By simply hiring the vehicle of your choice from Metro Rental you could find that you are enjoying everything that Newcastle and the rest of the North East has to offer without the planning and time required when using public transport and with some excellent value packages available you may actually find that you can save money as well.

Whether you are looking to enjoy a weekend with friends as a group, want to go sightseeing for the week with the family or simply need some transport for a fun night out at Metro Rental they offer a flexible service for all vehicles so you can be certain that they will be able to offer you a package that is totally suited to your plans and the size of your party, and if you are travelling for business reasons they will be more than happy to find you a vehicle that is perfectly suited to your need as well.

At Metro Rental they aim to offer every customer a top quality service every time so they offer a range of car hire and mini bus hire options that are designed to offer the best possible value depending on how long you require the vehicle, and with regular special offers and options available such as flexi hire and long term hire on offer as well no matter how many types of vehicle you may need or the amount of time you may need them for at Metro Rental they will do everything they can to fit around your requirements for the best possible price.

As safety is their main priority at Metro Rental they make sure that every car, minibus or van that they hire is fully cleaned, safety and maintenance checked before it is allowed to leave their premises so any vehicle that you hire will be fully roadworthy and comfortable, with insurance for two drivers and roadside assistance coming as standard with every car or minibus hire if you do run into any problems you can be certain that you will be fully covered and receive and recovery help that you may require and with the added benefit of Hireguard Ltd cover as well you can have total peace of mind.

With an easily accessible office based near Newcastle Airport and Newcastle Upon Tyne city centre whether you are a local customer or are just visiting the area you won’t have any problems finding them, and with a straightforward and quick booking process at Metro Rental arranging your minibus or car hire should be just as simple as long as you have all the required documents and your card to hand. If you do find you have any questions or need any advice at all one of their friendly team will be happy to talk you through the process and available options and give you any further information that you may require.

So if you want to get out and about to see a bit more of Newcastle and the North East this summer why not take a look at some of the excellent packages for minibus hire and car hire available at Metro Rental? You might be surprised how straight forward and affordable it can be!

Contact Metro Rental
As specialists within car hire Newcastle and the North East, they have a proven track record of providing a first class service to their customers and have the experience and knowledge required to make sure that they only hire cars of the best possible standard every time.

For more information hiring a car in Newcastle or for touring Northumberland call (0191) 460 33 44 and speak to one of our friendly staff or visit the Metro Vehicle Rental website today. You won’t find a better car hire company anywhere in the North East.