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Five Security Tips to Avoid a Hacker Attack

Five Security Tips to Avoid a Hacker Attack

“There are more hackers breeding every day, and more brilliant minds are turning into hackers. Security has advanced, but so have hackers.”
-Michael Demon Calce

With the expansion of cyberspace, the risk associated with security breaches has grown too. The following article was posted on Linkedin, and we thought we would re-publish as the content is so important.

We hear cyber-fraud incidents now and then. Crimes like syphoning of funds, identity theft, phishing, password stealing, and more are making top stories of newspapers every other day.

The sad part is that not only commoners but leading IT firms and banking institutions have also suffered losses due to the data breach. Last year, HSBC reported hacking of some bank accounts of its U.S. customers in which personal information like full name, date of birth, phone number, account number, and payee account information, was stolen. After the hacking incident, the bank fortified their log-on and authentication process to prevent such events in the future.

Generally, people behind malicious cybercrime activities are usually notorious hackers. They break into computer systems/networks and steal, modify, or destroy vital information, often resulting in financial loss and/or defamation.

Increased incidents of online frauds & identity thefts have forced people to adopt some precautionary measures in the last few years. If you are keen to protect your online assets and sensitive data, we present you the top five tips to avert a hacker attack. Read on to stay safe in the online space –

Use Strong Passwords

Using strong passwords is the well-known technique that will prevent security breaches to your account, but sadly, it is also the most ignored one! Using birth dates, family member’s name, etc. in the passwords is like sending an invitation to hackers to attack your accounts.

Make sure you set strong passwords. Stick with the requirements of minimum length and use uppercase letters, special characters, and numbers to make your password hard to guess.
Using a hashing algorithm in storing passwords is also a great technique that can help you prevent unauthorized entry. It will allow only users with corresponding encrypted values the access, and keep the data safe.

Get a Security Socket Installer Installed

Adding a security socket layer (SSL) is an excellent way by which you can secure your communication links.
SSL protocols such as HTTPS allows you to send a secure communication and ensure that intruders are unable to gain access to your information.
It is quite useful in pages which require users to enter sensitive information such as login details and credit card information. HTTPS will ward off attackers as they won’t be able to imitate the users anymore.

SSL layers not only enhance your security controls but also act as a great marketing tool by boosting your SEO rankings.

Shield Your Website From SQL Injection

When an attacker uses a URL parameter and manipulates your database to gain access to your website, it is termed as a SQL Injection attack.
In case you are utilizing Standard Transact SQL, you are at a higher risk of becoming a victim of SQL Injection attack. It makes it very easy for the attacker to enter a bogus code into the query and gain access to information.

One way to prevent the SQL attack is to use a parameterized query as it can stop the attacker from entering the query at the end of the statement.
What’s more? – Most web development languages are equipped with it and make it quite easy to implement.

Avoid File Uploads

When users upload the files to your website, there runs a high risk that it contains a malicious script that exposes your website to unauthorized access and modification.
Also, it is not feasible to rely on mime type and file extension and allow users to upload files as these can easily be faked. You will have to treat every file with suspicion if the form that allows these file uploads is unavailable.

Moreover, restricting direct access is a great option to prevent a security breach. Here, files uploaded will be stored in an external folder that can be accessed later on just by creating a script to find them.

Further, a no-tolerance policy works best in keeping malicious files out of your website. Stick with that and ensure owning a hack-proof site.

Investing In Vulnerability Scanners

Vulnerability scanners identify technical weaknesses in your website, including the ones vulnerable to SQL Injection and XSS attacks.

However, you must select the right one with all the essential features. Make sure that high-risk vulnerabilities such as Cross-Site Scripting are covered apart from the common ones. It should be updated regularly and shall always be backed up by a team of qualified staff to keep cybercriminals at bay. We hope these tips help you safeguard your website and prevent the data breach in cyberspace! Keep visiting our space for more such posts!

Local SEO – What is it, and how will it help my business?

Local SEO – What is it, and how will it help my business?

Local SEO – What is it, and how will it help my business?
In order to succeed in business in 2018 and beyond, SEO, and especially local SEO should be a required part of your marking strategy. SEO stands for search engine optimisation, which means that the website for your business can reach potential customers using search engines like Google and Bing. Since getting your business in front of the right consumers is the first step to winning them over as customers, you can’t afford to skip out on a solid SEO campaign.

Local SEO

How do we know you need SEO?
By analysing current and past trends, we can determine what searchers want. In recent years, “near me” searches have been on the rise. This type of search is like when a consumer Googles something like, “dentists near me.” You can replace “dentists” with any type of business or office.

What this boils down to is that people want fast access to information about local businesses that will meet their needs.

How can your business benefit from an SEO campaign?
Now that you know a bit about what an SEO campaign can do, it’s time to move on to understanding why it works and what the benefits are. SEO can:

Draw new customers to your website

Get customers the information they need

Help your business be available 24/7

An SEO campaign accomplishes all of this by making your website one that search engines love to show users. This translates to getting a high-ranking spot on search engine results pages, or SERPs.

More Customers Means More Growth

Many people often confuse marketing and sales because the point of marketing is to bring in customers to boost sales. However, you know as well as we do that it’s a different job altogether. Yet, everything in business is tied to the bottom line. Sales define a business’ success. They determine whether a business dives, survives, or thrives. The more customers you can bring into the business, the more sales your business can get. We know you know this.

What you might not yet know is that you need local SEO to keep bringing in customers. A business with strong search engine rankings is more likely to be found. Local SEO not only connects your business to consumers, but especially to local consumers. If you want to get people in the door, they need to find you online. They need to find you on search engines.

Google handles at least 2 trillion searches a year. That number has consistently been on the rise since the search engine’s inception. The power of internet search is not waning. You need to get on board with SEO if you want to continue to get customers in the door–whether virtually or physically.

The Benefits of Website SEO
Search engine optimisation is very important if you want to increase your visibility in the online world. While the methods of getting your brand message out there have evolved as search engines have become more and more sophisticated, the basic idea is still the same. When someone searches for something in your industry or product category, you want your website to rank near the top of the search engine listings.

  • Over 90% of internet users take advantage of a search engine to find what they want on the web and that figure is fairly constant across the globe, including the UK.
  • While competition for keywords in your industry might well be high, there are a number of other factors involved in SEO that need to be addressed if you want to boost your rankings significantly.
  • Strong SEO is part of the entire marketing mix and can feed into other aspects of your strategy such as local searches and visibility on social media.
  • Website SEO is a mix of standard inclusions such as site maps and good content that needs to meet appropriate standards as well as ongoing initiatives such as building strong inbound links, internal linking, image tagging and regularly updated and engaging content.

Time to Get Your Website Noticed
Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with. We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project.

This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company. Call us today on 0845 2722350 and get your website working harder for your business.

Office Refurbishment & Partitioning

Office Refurbishment & Partitioning

Office Refurbishment & Partitioning Solutions
Having a well thought out and attractive working environment is more important than many people realise, not only is it essential if you want to have a motivated and productive workforce but also really helps to project the right image to prospective clients and other important visitors. 

Simply having things like private meeting areas, a reception and dedicated staff break areas can help create a professional atmosphere and a far more organised working environment and as moving is an expensive and disruptive  process for a business to go through undergoing a complete office refurbishment could be the ideal solution if your current premises is not currently fit for purpose.

Office Refurbishment & Partitioning

At Wall and Ceiling Solutions they have a wealth of experience helping their customers across the North East to really make the most of the space that they have, whether it’s a complete shell that needs totally renovating or one room that needs to be divided at  Wall and Ceiling Solutions are able to completely project manage the job from beginning to end with fantastic results every time. 

From drafting the initial plans to installing all the final touches to ensure a really high spec finish they aim to deliver a top quality and flexible service every step of the way.

If your workforce has grown or there is a lack of privacy within your workspace it can make the environment become stressful and messy which can make your business become a lot less productive, if you are experiencing problems like this installing some office partitioning to create designated work areas could be the perfect way to get thing a lot more organised. 

By simply changing the way you are using the space you have you will be surprised how much of a difference you can make, at Wall and Ceiling Solutions they will be more than happy to pay you an initial visit and give you some inspiration and ideas about the changes you could make.

Once you have decided what changes you want to make during your office refurbishment a member of the team from Wall and Ceiling Solutions will arrange a planning meeting with you so you can draw up your plans, discuss any potential problems or specifications and organise a timeframe. 

Then once everything including the budget has been finalised you will be ready for work to begin, as they aim to offer a flexible and efficient service to every client you can be certain that they will do everything they can to minimise disruption to your business while work is carried out, even if it means having to work unsociable hours if required.  You can be certain that you will be kept fully updated at every stage and even if you have specialist equipment to be installed that they will make sure all work is completed to the very highest professional standards.

So, if you are finding that your workspace is becoming crowded and unmanageable why not think about installing some office partitioning to make the most of your available space? 

With the help of the team at Wall and Ceiling Solutions you can transform your existing area into a place that is functional, attractive and pleasant to work in, get in touch with them today to find out more or take a look at some of their fantastic examples of past work on their website to see what they can do.

WCS are not salespersons. We will not try to push you into a buying decision. We are a very highly skilled team with many years of experience in Refurbishment and Maintenance works. We are here to help.

Call us, E-mail us, Facebook us, or however you want to connect, ask as many questions as you need too, arrange a free on-site visit with one of our team (again, we are not salespersons) we can discuss your plans, answer your questions, run through your options and see what we can offer you.

Wall & Ceiling Solutions (NE) Ltd are your complete refurbishment specialists. Our in-house team can cover every aspect of an Office refurbishment from Suspended ceilings, Partitions, Electrical, Flooring, Decoration and more. Save time and money with WCS. Get your Free quotation today!

WordPress’ Paent Company Acquires Tumblr

WordPress’ Paent Company Acquires Tumblr

WordPress’ Parent Company Acquires Tumblr for Low Sum

Automattic Inc., owner of, has acquired Tumblr for what is reported to be very low sum. The Wall Street Journal reported that Tumblr was acquired for an “undisclosed sum,” however, it was soon revealed the sum was “well below” $10 million.

Dan Primack, business editor at Axios, broke the news about the acquisition price. He tweeted an update after publishing the story, saying the sum is actually below $3 million.

To put this in perspective, Yahoo acquired Tumblr for $1.1 billion in 2013. Yahoo later wrote down Tumblr’s value by $230 million in 2016 after it failed to generate significant revenue.

In 2017, Verizon gained ownership of Tumblr through its acquisition of Yahoo. Now, Verizon is reportedly selling Tumblr for a fraction of what it was valued at 5 years ago.

Despite what is considered to be a low sum, the acquisition of Tumblr is largest ever for Automattic in terms of price and head count.

As part of the acquisition, Automattic will take on Tumblr’s 200 staffers, so no one will be losing their job.

Another thing that will stay in place is Tumblr’s controversial porn ban. Matt Mullenweg, chief executive of Automattic, tells WSJ: “We’re not going to change any of that.”

Going forward, Mullenweg says that executives will look for ways to share services and functionality between and Tumblr.

In the meantime it sounds as though there will be no immediate changes to either service.

Quality Used Cars in Glasgow

Quality Used Cars in Glasgow

Searching for a Quality Used Cars in Glasgow
Finding a quality used car can be a real minefield especially if you don’t know much about mechanics so making sure that you find a dealer you can rely on is essential if you want to be sure that the car that you buy is safe and in good working order. 

Quality Used Cars in Glasgow

While there are many dealers out there to choose from not all offer advantages such as a full MOT, warranty or HPI checking as standard with all vehicles so making sure you read the small print first and checking out past customer reviews is always wise when shopping about for a used car.

Offering reliable used car sale Glasgow based Elmbank Car Sales have and excellent range of used cars to choose from and offer a top-quality service every time.  With an aim to sell the best possible standard of used car to their customers at Elmbank every car they sell has been fully serviced, had a complete bodywork check and holds a 12 month MOT so you can be sure that any car you choose to purchase will have be checked all over and that any problems will have been spotted and repaired. 

They also offer a three month guarantee with every car so you can be sure if you do have any issues these will be resolved for you quickly and without a fuss. 

With some great cars to choose from at really competitive prices you can be sure that if you pay a visit to the team at Elmbank you won’t be disappointed, and with the opportunity to part exchange your existing vehicle or take advantage of their credit options you may find that getting a car that you are really happy with is more affordable that you may first think. 

As car enthusiasts that want to provide excellent used car sales South Lanarkshire customers find that the team at Elmbank are always happy to offer expert advice to anyone that comes to them looking for a top-quality used car

Having a reliable car that is suited to your needs is essential to many of us and at Elmbank Car Sales they understand this so they are committed to making sure that any car they sell is not likely to let you down. 

By carrying out a range of safety and maintenance test along with a full background check they do everything they can to ensure nothing is missed and that you are totally satisfied with any car you may choose to buy and with a focus on offering the best sports models available you can be sure that any car they offer has been selected with care and attention.  

So, if you are looking for a new car and want something that you can feel proud to drive why not get in touch with the team at Elmbank Car Sales

With some of the best used sports models you are likely to find and a reputation for providing top quality cars every time you can be certain that you will love any car that you do decide to buy.  They will do everything they can to make the process as quick and easy as possible and provide you with excellent aftercare as well so you can be sure you will be completely satisfied with the service you receive and pleased you got in touch. 

Call today by telephoning: 07833 452613 or visit the website for further information.

SEO for Business Growth

SEO for Business Growth

SEO for Business Growth
Whether you’re in the process of launching your first business website or you simply wish to bring your current domain back from the dead, search engine optimisation will undoubtedly be one of the most important factors to consider. When you master the process of using SEO for business growth, the benefits for your overall digital marketing strategy will be huge.

Here’s all you need to know about SEO for business growth from what it can do to how it should be incorporated.

What is Search Engine Optimisation?

Even if you’re a technophobe, you’ll be familiar with search engines like Google and have a good understanding of what they are used for. The platforms allow users to drag up information from around the World Wide Web with instant results simply by typing in whatever it is that they are looking for.

When you complete a search, the results you are presented with don’t arrive by mistake. Google and other search engines use highly advanced algorithms to crawl the internet for the most relevant websites. So, when you search for Ford cars in your city, the top results are likely to be dealerships from the local area. 

As a business owner, there are several things that you can do to ensure that Google shows your website when users search for terms related to the products and services that you offer. These techniques can be collectively classified as SEO strategies because, in short, you are utilising them to create a website that is optimised for those search engine platforms.

Why is SEO so important?

If you’re still a little unsure as to whether SEO strategies deserve your attention, here are a few simple statistics that will provide some clarity. 

  • Google processes 3.5 billion searches per day.
  • The first page of results collects up to 92% of all clicks.
  • Search engines generate 3x the traffic of social media.
  • Over 1 in 3 product searches starts with a trip to Google.
  • 88% of local business searches result in a visit to a store within 24 hours.

Essentially, then, Google is one of the most powerful tools at any marketing team’s disposal. However, you can only reap those rewards by using search engine optimisation. 

When you master the necessary elements, you will gain a host of rewards, including but not limited to:

  • Increased traffic – crucially from warm leads (people that are interested in services like yours.
  • Increased conversions – meaning greater revenue and profitability opportunities.
  • Increased reach – target customers from secondary audiences as well as the target market.
  • Increased trust – which will also lead to a boost in sales and repeat business.
  • Increased consistency – unlike social media marketing and other tools, you’ll see 24/7 traffic.

If you think that your business can afford to overlook those rewarding features any longer, you’re sorely mistaken.

How to master SEO for business growth

As already mentioned, SEO is a term that can be used to describe a collection of tools and techniques. Therefore, you cannot master the process of search engine optimisation without utilising several features.

Some of the most important elements include:

Quality Content
Blogs, vlogs, and other quality content give search engine’s a far better insight into what your business is about while also entertaining readers and gaining the benefits of going viral. These features also pose an opportunity to use keywords.

Keywords are the phrases and terms that you wish to rank for. These could be organic terms relating to the products you sell, such as “women’s clothing” or geographic terms associated to your city or country. Users search for those terms and will (hopefully) land on your site.


Organic links from other websites are viewed as a vote of confidence by the Google algorithms, which will quickly shoot you up the rankings and ideally onto the front page. Linking out to appropriate sites can do you a lot of favours too.

On-Page Elements
From meta tags and descriptions to responsive designs that offer fast load times, making the right decisions on your website will encourage search engines to view it in a more favourable manner, resulting in more traffic.

Appearing on Google My Business and other directories can work wonders for SEO while collecting testimonials on those platforms tells search engines that your website and business can be trusted.

There are many other features to consider when building an SEO strategy – in fact, there are over 200 metrics that influence your ranking. However, focusing on the main ones will give you the biggest ranking boost.

To take control of your online visibility today, give our friendly experts a call on 0845 272 2350 or visit the Direct Submit Digital Marketing website.

Brexit: £2.1bn Extra for No Deal Planning

Brexit: £2.1bn Extra for No Deal Planning

Brexit: £2.1bn Extra for No Deal Planning.
The government has announced an extra £2.1bn of funding to prepare for a no-deal Brexit – doubling the amount of money it has set aside this year.

The plans include more border force officers and upgrades to transport infrastructure at ports.

There will also be more money to ease traffic congestion in Kent and tackle queues created by delays at the border.

Shadow chancellor John McDonnell described the plans as “an appalling waste of taxpayers’ cash”.

The package also includes money for stockpiling medicines to ensure continued supplies and a national programme to help businesses.

“With 92 days until the UK leaves the European Union it’s vital that we intensify our planning to ensure we are ready,” said Chancellor Sajid Javid, announcing the move.

“We want to get a good deal that abolishes the anti-democratic backstop. But if we can’t get a good deal, we’ll have to leave without one.

“This additional £2.1bn will ensure we are ready to leave on 31 October – deal or no-deal.”

The shadow chancellor said the extra money was “all for the sake of Boris Johnson’s drive towards a totally avoidable no-deal”.

He added: “This government could have ruled out no-deal and spent these billions on our schools, hospitals, and people.

“Labour is a party for the whole of the UK, so we’ll do all we can to block a no-deal, crash-out Brexit.”

Prime Minister Boris Johnson has previously said he is willing to take the UK out of the EU on 31 October – whether a Brexit deal has been agreed or not.

Pass Your Sound Insulation Testing

Pass Your Sound Insulation Testing

Reduce Noise Flanking to Pass Your Sound Insulation Testing.

Noise flanking or sound flanking is a sound that transmits between spaces indirectly, going over or around, rather than directly through the main separating acoustic element. This can allow sound to transmit between spaces even though the main separating element itself provides good acoustic insulation.

Flanking noise or sound is defined as sound from a source room that is not transmitted via the separating building element e.g. the wall or floor partition. The sound is transmitted indirectly via paths such as external walls, windows, doors and internal corridors or where construction elements are not isolated as resulting in indirect or flanking noise transmission.

Pass Your Sound Insulation Testing

One of the most popular reasons for excessive flanking noise and potential sound test failure in apartment blocks is due to the use of lightweight blocks within the inner perimeter construction. The lightweight blockwork acts like a large snare drum allowing sound to travel straight up and across the inner perimeter wall from one unit to the other. Even if you have used an acoustically robust party wall or floor partition there is a high chance the sound insulation testing may still fail. If you have used lightweight blocks in your onsite construction and the building subsequently fails the sound insulation testing, you may need to construction an independent lining throughout the inner perimeter wall; this should provide some isolation and mass to reduce the chance of noise flanking.

Invariably, sound will usually find the easiest noise transmission path through construction materials. For instance, construction workers sometimes run lightweight inner envelope walls straight through the whole elevation. Unfortunately, even though acoustically robust walls may be pulled of the inner envelope, it doesn’t stop sound travelling from unit to unit via the continuous perimeter wall. In this instance the party wall should run straight through to the back of the cavity and the perimeter wall should abut the party wall. This will provide a continuous cavity and a break in the perimeter wall.

Typical Sound Flanking Pathways are as follows:

  1. Dividing Floor Partitions – through Floor and Floor Joist Space (if insulation has not been installed or direct fixing to joists without a drop ceiling below the partition under test)
  2. Dividing Ceiling Partitions – above and Through the Ceiling Space (where an adequate acoustic break has not been carried on through the ceiling void)
  3. Shared Building Components – floor Boards, Floor Joists, Continuous Drywall Partitions, Continuous Concrete Floors, and Cement Block Walls.
  4. Plumbing Chases – within walls & floor slab should be filed with mortar etc. to add mass to this weakened area
  5. Via Electrical Fixtures – Light Switches, Telephone Outlets, and Recessed Lighting Fixtures (if penetrations have been cut back to back with the opposite dwelling under test)
  6. Via Structural Steel – structural steel beams are often a major cause of noise transmission as it may run through separate dwellings and plasterboard is often fixed directly to the steel without sound breaks.
  7. Through Windows – if they are single glazed and are in close proximity to separate dwellings within the building envelope, and do not have secondary glazing as a minimum.
  8. Structural Joints – perimeter and movement joints should be filled with acoustic mastic.
  9. Small gaps or air paths – seal all perimeter and party wall/floor partitions with sealant.

To reduce the chance of noise flanking transmission, the acoustic design should be considered at the initial design stage of the project. Good design detailing will minimise the chance of noise flanking and should help the project pass its sound insulation testing negating the need for expensive remedial treatments at the end of the project.

Pass Your Sound Insulation Testing

We can advise on all types of acoustic design, whether it’s accomplished during initial construction or during a refurbishment/renovation project. We also undertake UKAS accredited sound insulation testing, providing a ‘one stop’ solution for all your acoustic requirements.

If you would like more information in regards to sound insulation testing and/or acoustic design advice, then please call us now at or call us on 07775623464. Alternatively please visit our website at

Affordable Small Business SEO Services

Affordable Small Business SEO Services

Affordable SEO Services
Search Engine Optimisation is an important facet for establishing a successful business. These days the online business world has become highly competitive, therefore to attain good search engine rankings for your business, it is imperative to apply the latest SEO rakning factors that ensures impressive website ranking.

If you are in the process of launching your new business, then it is important to invest in small business SEO. The old adage of ‘build it and they will come’ no longer applies. Our servicea are specifically designed to enhance traffic to the website and help an organisation to find its place in the top 10 results of the search engine.

Small business SEO services are meant to assist new business so that it can get its feet in this online world. Our strategies and techniques are highly effective and ensure more leads to your business. These comprehensive packages include all the SEO elements require to make your business an unimaginable success. Some attributes of our packages:

> Affordable Costs
> All Major SEO Elements
> Unmatched Optimisation Strategies
> Address Specific Needs of Business

Affordable SEO Services
Our affordable SEO service packages are the perfect amalgamation of in-depth research, unparalleled SEO practices, and meticulous analysis.

The price of our SEO packages is just a small fraction of the return on investment you will acquire after opting our market leading SEO services. Whatever type or size of business you operate, our SEO service packages are devised to cater everyone’s digital needs.

Claim Your FREE SEO Audit

At Direct Submit we believe there’s always room for improvement when it comes to a website’s optimisation – the challenge for most business owners is understanding what the issues are and knowing what to do about them.

To help, we can provide you with a detailed SEO Audit Report so you can discover what’s preventing you from getting the rankings you need, and unlock the potential for increased traffic and more business from the Internet.

Direct Submit are a UK based digital marketing agency that specialises in all things SEO. Set up over 15-years ago, we have been continually adjusting and tweaking our proprietary SEO strategies, which has made us leaders in our industry.

Call us on 0845 272 2350 or send us an email to find out how you can take the next step to grow your business.

Jaguar Announces Electric Car Investment

Jaguar Announces Electric Car Investment

Jaguar Land Rover announces electric car investment
Jaguar Land Rover (JLR) is investing hundreds of millions of pounds to build a range of electric vehicles at its Castle Bromwich plant in Birmingham, the BBC are reporting.

Initially the plant will produce an electric version of the Jaguar XJ.

JLR says the move will help secure the jobs of 2,700 workers at the plant.

The news follows January’s announcement, when the firm said it would cut 4,500 jobs, with the majority coming from the UK. That followed 1,500 jobs lost in 2018.

“The future of mobility is electric and, as a visionary British company, we are committed to making our next generation of zero-emission vehicles in the UK,” said Prof Ralf Speth, JLR’s chief executive.

The decision appears to contradict previous warnings by JLR that investment in the UK would be threatened by Brexit, and in particular a no-deal scenario.

However, industry experts say that JLR could not wait to see the outcome of the Brexit, as it needed to update its range of vehicles.

“Given where it is in its product lifecycle it [JLR] has to make this decision. The capacity is at Castle Bromwich and there’s research and development nearby as well, so they’ve basically run out of time on this decision,” David Bailey, a professor of business economics at Birmingham Business School, told the BBC’s Today programme.

He added that without the new investment the Castle Bromwich plant would “effectively be dead”.

The plant also produces the Jaguar XF, XE and F-Type.

Business Secretary Greg Clark said: “Today’s announcement is a vote of confidence in the UK automotive industry – protecting thousands of skilled jobs.

“It reflects our determination for the UK to be at the forefront of the development and manufacturing of the next generation of electric vehicles.”

JLR’s announcement comes a day after a report showed that in June sales of low emission cars had fallen for the first time in more than two years.

The Society of Motor Manufacturers and Traders said the fall in alternatively fuelled cars, such as hybrid electric vehicles, was “a grave concern”.

It said efforts to sell such cars were being undermined by confusing policies and “premature” removal of subsidies.

In response, the government said its focus on zero emission models had been a success, with registrations of battery electric vehicles up over 60% this year compared with the same period in 2018.