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Webpage Optimisation & Key Phrases
The purpose of Search Engine Optimisation & Internet Marketing is to optimise your web pages in order to increase opportunities for the website to rank as highly as possible for chosen key phrases within the respective search engine results.

So how do you approach this? One of the primary methods is to optimise a page for a keyword or key phrase that you want to target.  Search engines love textual content.

When a user enters a search request into a search engine, they do it using text, and it is that text which the search engine instantly canvasses websites throughout its search index (website URL’s held with the search engines respective database). If your website includes the appropriate keyword or key phrases, then you will improve your chances of appearing in a high search results position.

However, we always try to advise our clients not to try and optimise a single page for to many keywords or phrases at the same time. This approach to SEO is likely to hinder your site’s chances of a high results ranking, rather than improve them. We typically advise a client to work to a couple of phrases per page.

Search engines use search algorithms when reviewing a website against a key phrase. When a key word or key phrase is searched for, the search engine searches its database for that phrase. If a particular page features that key phrase in significant density, then the website has a better chance of appearing in a high position.

This is a largely mathematical phenomenon (search algorithms) designed to reflect the importance of that word or phrase within the page. If the page is trying to rank for too wide a variety of words and phrases, no definitive subject can be drawn from the page, mathematically or thematically.

This is why websites utilising good Search Engine Optimisation focus different pages on different key phrases to try and help that particular webpage rank well for that specific keyword or key phrase.

Internet Marketing by Direct Submit

Using Internet Marketing to promote your business.
Are you looking to expand to a wider customer base or hoping to raise the profile of your company to a much wider audience?

Internet Marketing can allow you to promote your business to a gloabl audience, helping cutomers find your business and purchase your products. Some of the benefits of an Internet Marketing campaign include:

- Potential for more sales and repeat business – Attracting new customers – Diversifying into new business – Increased market profile – Opportunity to expand marketing – More cost effective and flexible than offline advertising – Promote your Bricks & Mortar business – 24 x 7 days presence

Internet Marketing & SEO are systems used to get your website in front of as many of your potential potential customers as possible and Internet Marketing specialists such as Direct Submit do this by targeting specific key phrases that potential visitors relevant to your business might type into search engines such as Google or Yahoo. By strategically placing key phrases throughout your website and reviewing the core website content you can significantly improve the chances of seeing your website appear on the first pages of the major search engines.

If you are serious about selling your products, services or enhancing your company profile online then talk to us at Direct Submit Internet Marketing Services. We are a professional, ethical online marketing company who offer a comprehensive range of Internet Marketing Services including search engine optimisation, pay per click, link development and directory submissions.

Internet Marketing Services -Direct Submit

Air Pressure Testing Website Development
One of Direct Submits clients are now adding to their already successful website. The APT client has now introduced new sound testing and air testing services, now featured within the website, services which they say will prove very important within the construction and property industries.

Direct Submit are working alongside the client to develop innovative and successful Internet Marketing strategies.

Internet Marketing by Direct Submit

How does a Computer become Infected?
How does a computer get infected if you’re just surfing the Internet? And how do cybercriminals make money from tricking users?

In Internet attacks, the primary aim of cybercriminals is to download and install a malicious executable file onto a victim computer. Being able to control an infected system from within opens up a whole world of opportunity, with a successful attack providing cybercriminals with access to user data and system resources. The cybercriminals will use this to make money from their victims in one way or another.

In general, an attack involves two steps: redirecting a user to a malicious resource, and downloading a malicious executable file onto his/ her computer.

Cybercriminals employ every possible channel in order to lure users to their malicious resources: email, instant messaging, social networks, search engines, advertising —malicious links can be found anywhere and everywhere. Sometimes, cybercriminals don’t have to do anything particular to attract users – they simply hack a legitimate website with a large number of visitors. Recently, cybercriminals have been resorting to this approach with increasing frequency.

Once a user has opened a “bad” resource, the only thing that remains is for malware to be downloaded and installed to his/ her computer. Cybercriminals have two choices: cause the user to download the program by him/ herself, or conduct a drive-by download. In the first case, social engineering methods are commonly used where cybercriminals play on naivety and/or lack of experience. In the second case, cybercriminals exploit a vulnerability in software running on the victim’s computer.

IPad& IPhone Technology used to produce Property Inventory Reports
Have you ever considered using the iPad or iPhone when looking to produce property inventory reports?

Inventory Clerks, Landlords and Letting Agents are discovering that by using the iPad or iPhone technologies, they are utilising a stress-free way to quickly and efficiently manage their inventory process.

A typical property inventory report will record details of rented accommodation details such as the type of property, fixtures and fittings in place, meter readings and decorative order etc. These property inventory reports would normally involve the production of two reports, these being ‘check in’ and‘check out reports’.

Traditionally, property inventory reports are completed using pen and paper. The data then has to be typed up and entered into a system where reports can be produced.Needless to say, the whole process is time consuming and costly and vital evidence such as photograph scan be lost. Modern technologies can help refine this process and speed up the property inventory reporting process.

A tenant’s signature can be written as before and digital photographs can be appended. Once complete, the data from the device canbe instantly uploaded to a website of the Letting Agent or Housing Association and madeavailable to the relevant people. A PDF image is captured as well which can beused to run reports. No typing is required, access to vital information is faster and money can be saved.

Using an iPad or iPhone to complete these processes can give immediate efficiencies and also cost savings. No new technology has to be learnt and the technology is intuitive. A UK based company, I Survey, have developed property inventory reporting utilising the iPad and iPhone technologies.

This Inventory reporting software has an easy to use interface and powerful features that enables you to produce more reports more easily by working smarter.

Qwerty Word Foreign Language Translation Services
Direct Submit are now working with Qwerty Word Language Translation Services, a specialist UK based company offering Foreign Language Translation Services for individuals and businesses throughout the UK. No matter what kind of language translation project you are dealing with, Qwerty Word offer an extensive and dedicated team of highly qualified and experienced language translators to provide accurate translations, linguistic accuracy and quality of service. Direct Submit are working alongside Qwerty Word to develop innovative and successful Internet Marketing strategies. Internet Marketing strategies, helping promote their services across the Internet.

Internet Marketing by Direct Submit

Top tips for great keywords
As an Internet Marketing company we are often asked to offer advice on selecting the most appropriate keywords for a clients Google adwords campaign.  We recently came across the following advice supplied direct from Google itself, so thought we’d include it in our blog. Hope this helps…

Keywords are the search terms (words or phrases) which trigger your ad, and they are critical to the success of your AdWords advertising. This email explains how you can choose the most effective keywords, assess your keyword performance and how this affects the amount you pay.

A great keyword is: • Ideally, 2-3 words long • Specific (keywords that are too broad or general will not reach users as effectively as keywords that are highly targeted) • Directly related to the text in your ad • Directly related to the page your ad links to (specified by the destination URL)

What keywords should I choose? First, look at your website content and write down every word, word combination or phrase that describes each category of your business. This is the starting point for creating your keyword lists.

Include all brand and product names as well as plurals, synonyms and alternate spellings for each word or phrase. Capitalisation does not matter. Take out keywords that are very generic, irrelevant, or obscure.

Then, group your keywords into close-knit themes and create a new ad group for each theme. Put your keywords into these new ad groups. For example, if your campaign is for digital cameras, you can group together mini digital cameras in one ad group and SLR digital cameras in another.

Try using negative keywords. Negative keywords prevent your ad from showing when a word or phrase you specify is part of a search term. If you specify the negative keyword -repair, for instance, your ad won’t show for search terms such as digital camera repair.

Choosing a Good Password
A great deal of confusion surrounds the choice of strong passwords, and many suggestions for creating a good password are over complex and do not provide much security. But there is a simple way to create strong passwords that you can remember and that will make you less vulnerable to online attackers. A good password should be easy for you to remember, but difficult for anyone else to guess. But we’re often advised – or forced – to create unmemorable passwords using rules that confuse us and provide little protection against real threats. So to choose a good password, we must understand those threats.

Phishing for your Password
You can be persuaded to reveal your password – it’s called ‘phishing’ and it’s very common. It can be stolen by ‘malware’ – a malicious program on your computer that watches keystrokes as you type – or if you use the ‘remember password’ feature on a web page. In any of these cases it doesn’t matter how complicated your password was. Websites with login pages store passwords in a file, and these files often get stolen. If the file isn’t encrypted, nothing you can do will protect your password. If it is encrypted, obvious passwords could get revealed quite quickly. More complex passwords would be slower to break, but the attacker usually has all the time they need. An attacker might systematically try user names and passwords at the login page of some popular online service. This is called ‘brute force’ and it’s preventable – the page should lock out further attempts after a small number of failures. But many don’t, so this is a real threat. Here, using a strong password can help protect you.

A Strong Password
Two of the most commonly used passwords are ’123456′ and ‘password’ – very bad choices as they would be among the first to be tried by an intelligent attacker. The ideal password is a fairly random sequence of characters, and extra length is usually more important than a wider range of symbols. But creating your password in this way is not always the most ‘human-friendly’ approach as you may find it tricky to remember. Instead, one of the best techniques is to choose a memorable phrase containing the same number of words as the desired password length in letters (usually this is at least eight characters) and use the first letter of each word to create an acronym to use as your password. The chosen phrase should not be well known, and using capitals and lower case can add quite a lot of strength, but substituting numbers for letters or adding special symbols doesn’t make much difference. For example, the phrase ‘the boy stood on the burning deck until it got too hot’ could yield a password of ‘tBsotbDuigth’, which is quite strong. The phrase is memorable even if the password is not, and the rule – capitalise every noun – is simple to remember, but results in unpredictable patterns in the password that make an attacker’s job more difficult.

Finally, it’s important to use different passwords for different activities – not necessarily for each site you use, but at least to segregate sensitive from non-sensitive services. You might use the same password with different user names for commenting on multiple news sites or blogs, but you should have a different password for each bank and shopping account.

Source of article taken from BBC webwise.

What is Pay Per Click (PPC)?
Pay Per Click (PPC) search engine marketing allows advertisers to quickly promote their services on the respective search engine using cost per click basis. Pay Per Click (PPC) ads appear at the top, right or bottom of organic search results shown by search engines. Only when someone ‘clicks’ on your advert do you incur a charge.

Pay per Click is very much quicker to implement than most other forms of online marketing such as ‘natural SEO’. It is very fast to respond to changing market demands and campaign settings such as key phrases used or budgets can be amended almost instantly.

Pay per Click Advertising enables small and medium sized enterprises to compete against the larger national / multinational companies. PPC creates a level playing field for small businesses, and by careful choice of PPC parameters, your online campaign can prove successful against any competitors.

Ongoing analysis and updating of your Pay Per Click (PPC) campaign is essential. This to monitor the effectiveness of the key phrases, adverts and of course – costs. Direct Submit can help with this and offer advice and guidance on how to most effectively monitor the campaign.

Internet Marketing & SEO Services for your Business
Having your website found in the major search engines is important for many reasons. Increased sales opportunities, achieved by attracting quality traffic to your website. Increased branding opportunities for your product or service and a higher market profile for your business.

The typical range of Internet Marketing Services may include the following:

- Keyword Analysis – Meta tag Optimisation – On Page Optimisation – Manual Submissions to the Major Search Engines & Directories – Search engine submission – Link Popularity Development – Monthly Ranking Reports – Dedicated Account Manager – Application of Google Site Map

Internet Marketing – A Great Opportunity Every day millions of people use search engines to find a product or service on the Internet. Can your potential customers find your web site in the leading Search Engines? If not, you’re missing out on the local and global audience of customers who could be visiting your web site and, potentially at least, providing your business with new orders.

There are many Internet Marketing companies in the UK and beyond who provide a diverse range of Internet Marketing solutions. These ‘SEO Services’ are designed to get your business or service noticed in the major search engines such as Google and Yahoo.

Direct Submit are a leading UK Internet Marketing and Search Engine Optimisation company who offer services including Website Optimisation, Search Engine Submission, Pay Per Click, Optimised Web Design, Website Management services and more. If your website can’t be found on the World Wide Web, then you are missing out on a potentially huge market place.