Internet Marketing by Direct Submit

Keywords are the search terms (words or phrases) which trigger your ad, and they are critical to the success of your AdWords advertising. This email explains how you can choose the most effective keywords, assess your keyword performance and how this affects the amount you pay.

A great keyword is: • Ideally, 2-3 words long • Specific (keywords that are too broad or general will not reach users as effectively as keywords that are highly targeted) • Directly related to the text in your ad • Directly related to the page your ad links to (specified by the destination URL)

What keywords should I choose? First, look at your website content and write down every word, word combination or phrase that describes each category of your business. This is the starting point for creating your keyword lists.

Include all brand and product names as well as plurals, synonyms and alternate spellings for each word or phrase. Capitalisation does not matter. Take out keywords that are very generic, irrelevant, or obscure.

Then, group your keywords into close-knit themes and create a new ad group for each theme. Put your keywords into these new ad groups. For example, if your campaign is for digital cameras, you can group together mini digital cameras in one ad group and SLR digital cameras in another.

Try using negative keywords. Negative keywords prevent your ad from showing when a word or phrase you specify is part of a search term. If you specify the negative keyword -repair, for instance, your ad won’t show for search terms such as digital camera repair.

Phishing for your Password
You can be persuaded to reveal your password – it’s called ‘phishing’ and it’s very common. It can be stolen by ‘malware’ – a malicious program on your computer that watches keystrokes as you type – or if you use the ‘remember password’ feature on a web page. In any of these cases it doesn’t matter how complicated your password was. Websites with login pages store passwords in a file, and these files often get stolen. If the file isn’t encrypted, nothing you can do will protect your password. If it is encrypted, obvious passwords could get revealed quite quickly. More complex passwords would be slower to break, but the attacker usually has all the time they need. An attacker might systematically try user names and passwords at the login page of some popular online service. This is called ‘brute force’ and it’s preventable – the page should lock out further attempts after a small number of failures. But many don’t, so this is a real threat. Here, using a strong password can help protect you.

A Strong Password
Two of the most commonly used passwords are ’123456′ and ‘password’ – very bad choices as they would be among the first to be tried by an intelligent attacker. The ideal password is a fairly random sequence of characters, and extra length is usually more important than a wider range of symbols. But creating your password in this way is not always the most ‘human-friendly’ approach as you may find it tricky to remember. Instead, one of the best techniques is to choose a memorable phrase containing the same number of words as the desired password length in letters (usually this is at least eight characters) and use the first letter of each word to create an acronym to use as your password. The chosen phrase should not be well known, and using capitals and lower case can add quite a lot of strength, but substituting numbers for letters or adding special symbols doesn’t make much difference. For example, the phrase ‘the boy stood on the burning deck until it got too hot’ could yield a password of ‘tBsotbDuigth’, which is quite strong. The phrase is memorable even if the password is not, and the rule – capitalise every noun – is simple to remember, but results in unpredictable patterns in the password that make an attacker’s job more difficult.

Finally, it’s important to use different passwords for different activities – not necessarily for each site you use, but at least to segregate sensitive from non-sensitive services. You might use the same password with different user names for commenting on multiple news sites or blogs, but you should have a different password for each bank and shopping account.

Source of article taken from BBC webwise.

Pay per Click is very much quicker to implement than most other forms of online marketing such as ‘natural SEO’. It is very fast to respond to changing market demands and campaign settings such as key phrases used or budgets can be amended almost instantly.

Pay per Click Advertising enables small and medium sized enterprises to compete against the larger national / multinational companies. PPC creates a level playing field for small businesses, and by careful choice of PPC parameters, your online campaign can prove successful against any competitors.

Ongoing analysis and updating of your Pay Per Click (PPC) campaign is essential. This to monitor the effectiveness of the key phrases, adverts and of course – costs. Direct Submit can help with this and offer advice and guidance on how to most effectively monitor the campaign.

The typical range of Internet Marketing Services may include the following:

- Keyword Analysis – Meta tag Optimisation – On Page Optimisation – Manual Submissions to the Major Search Engines & Directories – Search engine submission – Link Popularity Development – Monthly Ranking Reports – Dedicated Account Manager – Application of Google Site Map

Internet Marketing – A Great Opportunity Every day millions of people use search engines to find a product or service on the Internet. Can your potential customers find your web site in the leading Search Engines? If not, you’re missing out on the local and global audience of customers who could be visiting your web site and, potentially at least, providing your business with new orders.

There are many Internet Marketing companies in the UK and beyond who provide a diverse range of Internet Marketing solutions. These ‘SEO Services’ are designed to get your business or service noticed in the major search engines such as Google and Yahoo.

Direct Submit are a leading UK Internet Marketing and Search Engine Optimisation company who offer services including Website Optimisation, Search Engine Submission, Pay Per Click, Optimised Web Design, Website Management services and more. If your website can’t be found on the World Wide Web, then you are missing out on a potentially huge market place.

Internet Marketing by Direct Submit

In a perfect world, SEO would be developed while a website is still in infancy. While this ideal situation rarely occurs, the following steps summarise the process as it should occur every time.

Key Phrase Strategy and Website Development  Before building your website, you must have a keyword strategy. Select key phrases that are relevant to your business and receive an acceptable level of traffic. It is often appropriate, particularly for smaller / new businesses, to avoid the most competitive phrases where the level of competition you would be up against would be significant. You can always develop to these phrases as your business grows.

Once you have selected your keywords you can begin to develop the website using basic SEO site structure principles. These include the Meta titles, Meta descriptions, linking strategy, clear site navigation, optimised coding and great content.

Web Analytics Try to include some web analytics platform that will allow you to monitor users are coming from and what search terms they are using. One free example is Google Analytics which provides a reasonable level of feedback on the traffic levels and sources to your website. This information will enable you to monitor and update your website to try and achieve the best results possible within your market sector.

Driving Traffic to the Website Obvious really, but look to get your web pages listed in the main search engines as quickly as you can.  You can submit the website, but also look to get your URL linked to from websites already in the search engines. Subscribe to directories and develop a strategy for effective link building. Remember, with links, it’s about quality, not quantity; a handful of links on top-notch sites is worth hundreds of links on irrelevant, insignificant sites.

Incorporate off site and traditional marketing methods. For example, include your web address on your stationary and have it displayed on the side of company vehicles.

Consider employing the services of an Internet Marketing specialist to help with the Search Engine process. At Direct Submit we regularly see clients who have spent thousands on a website assuming, the traffic will just come, only to find their lovely looking website is not SEO friendly and they have no identifiable SEO strategy in place.

Monitor, Evaluate & Refine After you campaign has run for a time, review and look to assess how the project has been working. Are your keywords receiving the most traffic and bringing in the best ROI, is your website listed in the major search engines and do you need to update /refine the website content.

Internet Marketing by Direct Submit

Its a New Year and for many businesses it is ever more important to make your website work hard for you. So how do you do this?

In a perfect world, SEO would be developed while a website is still in infancy. While this ideal situation rarely occurs, the following steps summarise the process as it should occur every time.

Key Phrase Strategy and Website Development  Before building your website, you must have a keyword strategy. Select key phrases that are relevant to your business and receive an acceptable level of traffic. It is often appropriate, particularly for smaller / new businesses, to avoid the most competitive phrases where the level of competition you would be up against would be significant. You can always develop to these phrases as your business grows.

Once you have selected your keywords you can begin to develop the website using basic SEO site structure principles. These include the Meta titles, Meta descriptions, linking strategy, clear site navigation, optimised coding and great content.

Web Analytics Try to include some web analytics platform that will allow you to monitor users are coming from and what search terms they are using. One free example is Google Analytics which provides a reasonable level of feedback on the traffic levels and sources to your website. This information will enable you to monitor and update your website to try and achieve the best results possible within your market sector.

Driving Traffic to the Website Obvious really, but look to get your web pages listed in the main search engines as quickly as you can.  You can submit the website, but also look to get your URL linked to from websites already in the search engines. Subscribe to directories and develop a strategy for effective link building. Remember, with links, it’s about quality, not quantity; a handful of links on top-notch sites is worth hundreds of links on irrelevant, insignificant sites.

Incorporate off site and traditional marketing methods. For example, include your web address on your stationary and have it displayed on the side of company vehicles.

Consider employing the services of an Internet Marketing specialist to help with the Search Engine process. At Direct Submit we regularly see clients who have spent thousands on a website assuming, the traffic will just come, only to find their lovely looking website is not SEO friendly and they have no identifiable SEO strategy in place.

Monitor, Evaluate & Refine After you campaign has run for a time, review and look to assess how the project has been working. Are your keywords receiving the most traffic and bringing in the best ROI, is your website listed in the major search engines and do you need to update /refine the website content.

Internet Marketing by Direct Submit

Many experts were surprised at the scope of the Nevada judge’s ruling. US firm GoDaddy, which manages around 45 million domain names, has been given control of the web addresses of the 600 firms. It has been told to ensure that none of the sites can be accessed.

Judge Dawson also ordered Google, Bing, Yahoo, Facebook, Google+ and Twitter to remove the domain name from any search results pages. The defendants to stop using Chanel’s name and images, and to stop selling any Chanel products. GoDaddy to link the web addresses involved to a site outlining the case.

Chanel’s counterfeit investigative team identified the websites by ordering goods from them which it then determined to be fakes. Writing about the case in a blog, lawyer Venkat Balasubramani said: “Wow, I’m sympathetic to the “whack-a-mole” problem rights owner face, but this relief is just extraordinarily broad and is on shaky procedural grounds.”

Others have questioned how much jurisdiction the court would have over domains that had been registered outside of the US.

“One of the problems is that the internet is a global phenomenon and you would need similar judgements in all jurisdictions,” said Rachel Barber, assistant at law firm Wiggin. She linked the case to the L’Oreal versus eBay judgement earlier this year.

In July the Court of Justice of the European Union ruled that eBay and others should play a more active role in stopping their sellers from trading in counterfeit L’Oreal goods. The court said that websites such as eBay might be liable for trademark infringements if they played an “active role” in promoting fake goods.

“It is acknowledged that third party intermediaries are best placed to tackle online infringement and that when intermediaries have knowledge of this based on good evidence that can’t just sit on their hands,” said Ms Barber.

Google said that it had no comment to make at this stage because it was yet to be served with the judgement. Facebook said was looking into the matter.

Internet Marketing by Direct Submit

Internet Marketing by Direct Submit