4 Reasons Why your Small Business Needs SEO
In today’s digital age, having a strong online presence is crucial to the success of any small business. People research services online before doing anything else, and they often find companies through searching on Google.
SEO is the practice of helping your website to rank on page one or page two for certain keywords. By ranking highly in search results for specific keywords, you can attract more traffic to your website.
Did you know that 61% of global Internet users research products online, before making any purchase at all? This statistic, conducted by a HubSpot survey, shows the importance of having your small business rank well in search results. With every passing year, millions of new users are joining the Internet and starting to research products. This number will only increase with time.
In this article, you’ll learn the crucial importance of SEO for your small business.
1. You’ll Rank Well For Important Keywords
If you build a strong online presence through linkbuilding and make your website a robust and mobile-friendly website (just two of the factors that are essential for SEO), your rankings on Google search result pages will increase. The higher you go on the pages, the more people will see your website and click on it. Although it takes a long time and much work to get to page one for local keywords, it is very doable.
Hundreds of people could be searching for a small business like yours, but since you’re not on page one or page two, they’ll never be able to find you. If you offer a great product or service, this is quite a loss, indeed. By employing SEO and applying it to your website, you can start to rise in the ranks and pick up on these potential clients.
Let’s say you have a business that insulates windows in Devon. There are hundreds of searches each month for the keyword “window insulation Devon”. If your website ranks highly for that term, the searcher will find your website and could become a client of yours.
2. You’ll Build Traffic To Your Website
The higher your website ranks, the more traffic it will receive. With traffic and interested people, you can use these to your advantage. You can direct them to email newsletters, social media channels, contact details or even, your services/products page. Getting sustainable traffic will ensure that you have a constant flow of potential clients coming to your website.
It is difficult to get traffic to your website using outbound techniques, like direct mail advertising. You might get an interested customer or two, but this isn’t sustainable. With a high ranking on Google search results, you will have a constant stream of traffic, allowing your website to grow in popularity and essentially, this will lead to more potential clients or customers finding you.
3. You’ll RankWell on Google MyPlaces
Local SEO involves targeting searchers in your local area who are looking for a product or service. Often, Google will display businesses in that area, who have a Google MyPlaces page. Using SEO, you can rank well on search results and have your own part in the Google MyPlaces page.
This will give you more exposure not just in search results, but also on the Google MyPlaces section of the search page (it is to the right of results). Your MyPlaces spot will also include a starred review, from cumulated customer ratings and also, images and a phone number. There are a variety of techniques you can use to rank well, and ultimately, dominate the Google MyPlaces spot.
4. You Can Focus Less On PPC
PPC or paid advertising involves placing ads on Google search results. However, this may lead to a lot of effort which isn’t sustainable. While it may deliver clients (at a price), you need to keep spending on PPC to keep your traffic coming.
With SEO, your website will rank on search results, and a constant stream of traffic will come to your website. Provided your website offers a great customer experience, it will more than likely stay in the results. There will be little work on your part, to keep the stream of traffic coming in.
Also, according to Informza, 70-80% of searchers ignore paid ads and focus on organic results. So, the majority of your potential clients could be ignoring your ad, if you decide to advertise with PPC.
By ranking well and having a strong online presence, you can attract more clients and ultimately, more sales and money for your business. It will help you build your online exposure and reach while picking up on many potential clients at the same time.
While SEO takes more work, it is sustainable, and once the foundations are made, your website will attract traffic for years to come.