Making Your Flyers Stand Out
Flyers remain one of the most successful and accessible marketing methods available. That’s why posting or giving out flyers remains popular whether you’re advertising a restaurant opening or promoting an end of year sale. However, you have a limited amount of time to grab the readers’ attention.
Have a Great Teaser
They say that you have two to three seconds to make a great first impression. This is true when you’re meeting someone for the first time. And it is true when someone sees your flyer. This means your flyers must have an engaging, entertaining or memorable title. Start the headline or title with engaging action words to keep them reading. It also means that the title can’t be too long, or else you risk losing the person’s attention.
Get to the Point
Your flyer should be the print version of an online ad. People should know what it is promoting and what they can do with the information, whether you’re promoting a nonprofit fundraiser or advertising services for sale. Focus on the benefits of your product or service and do it as soon as possible in the flyer.
Be Strategic with Your Graphics
They say that a picture is worth a thousand words. On flyers, bright, engaging and relevant images can do this and more. The right picture will help your flyer stand out in the crowd and communicate the service or product you offer. The best flyers have bright, crisp images that cause someone to stare and then start reading your text. On the other hand, muted colors or bleeding ink will make people question the quality of your product or service.
However, don’t make the mistake of putting too many graphics on your flyer. It can be so distracting that you’ll lose the audience’s interest. Nor do you want to use unrelated graphics on the flyer. If someone experiences a disconnect between the eye-catching graphics and the message on your flyer, they’ll reject the content because you’ve already betrayed their trust.
Consider limiting graphics to one or two large images of your business, product or service. You can include a smaller picture of yourself next to your business contact information.
Never sacrifice readability of the flyer for the sake of aesthetics. For example, put your business website in large text, but don’t put it in rainbow colors.
Organise the Flyer the Right Way
Organise the flyer the right way. Design the flyer so that it flows the same way your readers will read it. For example, testimonials should be below your flyer’s introduction of your business. Have the call to action and your contact information at the bottom of the flyer.
Maximise the readability of the text. For example, put a box around your business name, address, phone number and email address. Have your web address near the bottom along with QR codes or social media links. Don’t have a wall of text. Separate points with bullet points. Heeding these tips will help make your flyers stand out and grab the attention of your intended readers.
