SEO for Business Growth
Whether you’re in the process of launching your first business website or you simply wish to bring your current domain back from the dead, search engine optimisation will undoubtedly be one of the most important factors to consider. When you master the process of using SEO for business growth, the benefits for your overall digital marketing strategy will be huge.
Here’s all you need to know about SEO for business growth from what it can do to how it should be incorporated.
What is Search Engine Optimisation?
Even if you’re a technophobe, you’ll be familiar with search engines like Google and have a good understanding of what they are used for. The platforms allow users to drag up information from around the World Wide Web with instant results simply by typing in whatever it is that they are looking for.
When you complete a search, the results you are presented with don’t arrive by mistake. Google and other search engines use highly advanced algorithms to crawl the internet for the most relevant websites. So, when you search for Ford cars in your city, the top results are likely to be dealerships from the local area.
As a business owner, there are several things that you can do to ensure that Google shows your website when users search for terms related to the products and services that you offer. These techniques can be collectively classified as SEO strategies because, in short, you are utilising them to create a website that is optimised for those search engine platforms.
Why is SEO so important?
If you’re still a little unsure as to whether SEO strategies deserve your attention, here are a few simple statistics that will provide some clarity.
- Google processes 3.5 billion searches per day.
- The first page of results collects up to 92% of all clicks.
- Search engines generate 3x the traffic of social media.
- Over 1 in 3 product searches starts with a trip to Google.
- 88% of local business searches result in a visit to a store within 24 hours.
Essentially, then, Google is one of the most powerful tools at any marketing team’s disposal. However, you can only reap those rewards by using search engine optimisation.
When you master the necessary elements, you will gain a host of rewards, including but not limited to:
- Increased traffic – crucially from warm leads (people that are interested in services like yours.
- Increased conversions – meaning greater revenue and profitability opportunities.
- Increased reach – target customers from secondary audiences as well as the target market.
- Increased trust – which will also lead to a boost in sales and repeat business.
- Increased consistency – unlike social media marketing and other tools, you’ll see 24/7 traffic.
If you think that your business can afford to overlook those rewarding features any longer, you’re sorely mistaken.
How to master SEO for business growth
As already mentioned, SEO is a term that can be used to describe a collection of tools and techniques. Therefore, you cannot master the process of search engine optimisation without utilising several features.
Some of the most important elements include:
Blogs, vlogs, and other quality content give search engine’s a far better insight into what your business is about while also entertaining readers and gaining the benefits of going viral. These features also pose an opportunity to use keywords.
Keywords are the phrases and terms that you wish to rank for. These could be organic terms relating to the products you sell, such as “women’s clothing” or geographic terms associated to your city or country. Users search for those terms and will (hopefully) land on your site.
Organic links from other websites are viewed as a vote of confidence by the Google algorithms, which will quickly shoot you up the rankings and ideally onto the front page. Linking out to appropriate sites can do you a lot of favours too.
From meta tags and descriptions to responsive designs that offer fast load times, making the right decisions on your website will encourage search engines to view it in a more favourable manner, resulting in more traffic.
Appearing on Google My Business and other directories can work wonders for SEO while collecting testimonials on those platforms tells search engines that your website and business can be trusted.
There are many other features to consider when building an SEO strategy – in fact, there are over 200 metrics that influence your ranking. However, focusing on the main ones will give you the biggest ranking boost.
To take control of your online visibility today, give our friendly experts a call on 0845 272 2350 or visit the Direct Submit Digital Marketing website.