SEO: Working for Today’s Business.
The world of SEO is ever-changing, and we make sure we stay ahead of the changes so you can stay ahead of the competition. SEO has developed over the last few years and getting to the number 1 spot on Google is no longer the sole aim of SEO.
Your website needs to work for your business and your customers, and they need to have a good experience if Google is to rank your site highly.
It is well-known that marketing is a useful method of promoting your business to garner the interest of prospective clients, partners or society in general. Marketing takes on many forms, from brochures to commercials to Internet marketing strategies. If you own a business, a friend or colleague may have suggested that you employ SEO (search engine optimisation) to enhance your online marketing techniques. But what is SEO?
SEO: Working to Promote Your Business
SEO is a form of Internet marketing and the goal is simple: to increase the number of qualified leads to your website by placing your website organically higher in search engine ranks. What is the benefit of this? When potential consumers search for something online, they tend to believe that the website’s that appear first on the search engines are the best, and often do not look past the top few.
If SEO is not something that has ever been on your radar, you may have not given any thought to the links that appear first when you Google a specific term or inquiry. However, it is not random or magic that places these website’s atop search engines: it is effective SEO strategy. SEO strategies are made up of both technical (link building) and creative (content building) elements aimed at improving rankings, driving more traffic to your site and turning qualified leads into closed deals.
Therefore, the goal of an SEO campaign is two-fold: to make your site both search-engine friendly and user-friendly.
In terms of making your site more friendly to the search engines, there are certain techniques that SEO companies use to bring more visitors to your site and increase the attention surrounding your brand. Search engines are constantly evolving and improving their technology to crawl the web to find relevant results for their users.
Every search engine wants its user to be able to easily find content the user is looking for; search engine algorithms essentially rank relevance of pages and determine where to put them.
If your website ranks on the first page of Google, there is a greater probability of increased traffic than if you ranked lower.
However, converting that traffic into business for your company depends on how user-friendly the site is, based on ease of use, access to information, aesthetic design, and readability. Experienced SEO firms will know how to seamlessly intertwine the technical and creative elements of an SEO campaign to ensure that both search engines and users are attracted to your site.
If you’re looking for specialist SEO services, Direct Submit can help. We are a specialist PPC and SEO agency working with businesses across the city to optimise their online presence.
Direct Submit is different from other agencies you might have worked with before, we are a specialist agency so we pour all our energy into keeping your business at the forefront of changes in SEO and in making sure you get the most from your PPC budget. We’ve been established since 2002, so we are experts in providing affordable SEO services to ensure your business’ online presence is optimised.
If you’re thinking about changing your SEO strategy, why not give us a call on 0845 272 2350 and speak to our friendly team of experts?Related PostsWebsite Speed is Important for Google 5 Important SEO Ranking Factors Local SEO this Christmas to your Business Are You Taking Advantage of Local Search? Mobile Search Engine Optimisation: A Quick Guide