SEO: Working for Today’s Business

SEO: Working for Today’s Business

SEO: Working for Today’s Business.
The world of SEO is ever-changing, and we make sure we stay ahead of the changes so you can stay ahead of the competition. SEO has developed over the last few years and getting to the number 1 spot on Google is no longer the sole aim of SEO.

Your website needs to work for your business and your customers, and they need to have a good experience if Google is to rank your site highly.

It is well-known that marketing is a useful method of promoting your business to garner the interest of prospective clients, partners or society in general. Marketing takes on many forms, from brochures to commercials to Internet marketing strategies. If you own a business, a friend or colleague may have suggested that you employ SEO (search engine optimisation) to enhance your online marketing techniques. But what is SEO?

SEO: Working for Today’s Business

SEO: Working to Promote Your Business
SEO is a form of Internet marketing and the goal is simple: to increase the number of qualified leads to your website by placing your website organically higher in search engine ranks. What is the benefit of this? When potential consumers search for something online, they tend to believe that the website’s that appear first on the search engines are the best, and often do not look past the top few.

If SEO is not something that has ever been on your radar, you may have not given any thought to the links that appear first when you Google a specific term or inquiry. However, it is not random or magic that places these website’s atop search engines: it is effective SEO strategy. SEO strategies are made up of both technical (link building) and creative (content building) elements aimed at improving rankings, driving more traffic to your site and turning qualified leads into closed deals.

Therefore, the goal of an SEO campaign is two-fold: to make your site both search-engine friendly and user-friendly.

In terms of making your site more friendly to the search engines, there are certain techniques that SEO companies use to bring more visitors to your site and increase the attention surrounding your brand. Search engines are constantly evolving and improving their technology to crawl the web to find relevant results for their users.

Every search engine wants its user to be able to easily find content the user is looking for; search engine algorithms essentially rank relevance of pages and determine where to put them.

If your website ranks on the first page of Google, there is a greater probability of increased traffic than if you ranked lower.

However, converting that traffic into business for your company depends on how user-friendly the site is, based on ease of use, access to information, aesthetic design, and readability. Experienced SEO firms will know how to seamlessly intertwine the technical and creative elements of an SEO campaign to ensure that both search engines and users are attracted to your site.

If you’re looking for specialist SEO services, Direct Submit can help. We are a specialist PPC and SEO agency working with businesses across the city to optimise their online presence.

Direct Submit is different from other agencies you might have worked with before, we are a specialist agency so we pour all our energy into keeping your business at the forefront of changes in SEO and in making sure you get the most from your PPC budget. We’ve been established since 2002, so we are experts in providing affordable SEO services to ensure your business’ online presence is optimised.

If you’re thinking about changing your SEO strategy, why not give us a call on 0845 272 2350 and speak to our friendly team of experts?

Exploring Newcastle
Uncategorized

Exploring Newcastle, its Hidden Gems: A Short Break

Exploring Newcastle Hidden Gems: A Short Break Itinerary Newcastle upon Tyne, commonly known as Newcastle, is a vibrant city in the northeast of England with a rich history, stunning architecture, and a thriving cultural scene. While many visitors flock to its famous landmarks such as the Angel of the North or the Tyne Bridge, there’s […]

Read More
SEO Campaign
Uncategorized

Planning a Successful SEO Campaign

A Small Business Guide for Preparing for an SEO Campaign Having a strong online presence is crucial for the success of any business, large or small. Search Engine Optimisation (SEO) plays a pivotal role in enhancing online visibility and driving organic traffic to your website. For small businesses looking to establish themselves in the competitive […]

Read More
Thermal Imaging Inspections
Uncategorized

Power of Electrical Thermal Imaging Inspections

Exploring the Power of Electrical Thermal Imaging Inspections Electrical systems are the backbone of modern infrastructure, powering industries, homes, and businesses alike. However, with great power comes great responsibility. Electrical faults, failures, and inefficiencies can lead to devastating consequences, including fires, equipment damage, and even loss of life. To mitigate these risks, electrical thermal imaging […]

Read More