Identifying the Right Keywords

Identifying the Right Keywords
One of the most important – and very frequently glossed over – tasks you should do when researching and creating your list of keywords you want your website to rank well in the major Search Engines for.

Keyword research is not too difficult and there are several online tools that will you in this process. So what should you be doing? Here’s a summary of the basic process involved:

 

Brainstorm the Keywords to use.
Brainstorm and write down a list of keywords and phrases that describe your products and services. Crucially important, yet often missed by web managers, is to include the keywords you think your customers might use when searching for you or your competitors.

Another useful approach is to ask some of your customers what they might type into the Search Engines such as Google or Bing if they were searching for the products and services your business offers. We would also suggest it good practice to include brand and business names.

Include any Known Keywords Successes
To your target list of keywords and phrases add any keywords or phrases that you know or recognise which currently brings qualified traffic and business to your website. Where can you get this information? Well, ask your employees, ask your customers and, assuming you have access to web analytics such as Google Analytics (free) or other website analytics software – you should be able to identify these key phrases here.

Research the Best keywords for your Project
Now use your list of key phrases and, perhaps by using a free keyword tool, try and identify those key phrases which will work well for you. Using the likes of the Google keyword tool, you should be able to note those key phrases your potential customers really do use and type into the Search engines to locate the products and services your are looking to promote.

Online tools such as the Google AdWords Keyword Tool provides:

  • Keyword data by specific countries & territories
  • Search volumes and trends
  • Competition levels for key phrases

There are several other keyword tools available to help you identify the right key phrases for your project and these include: Bing (free), Word tracker (free and paid), Word stream (free and paid), and Keyword Discovery (free and paid).

When you’re finished your key phrase research then you should end up with a clear and relevant list of keywords / key phrases to use together with their local monthly search volume.

Finalise your list of Keyword Targets
By now you should now have a good list of keywords you want your business to use on the web pages you want to be found for, and remember that you can set up a specific set of key phrases for each individual page in your website.

Add these key phrases to your respective pages and remember it may be, for example when creating a ‘landing page’ for an AdWords campaign, to that you need to build a new page based around a specific phrase(s).

You should note that when populating your web pages with these phrases that you should always write copy for the end user, not specifically just for the Search engines. Keyword / key phrase density refers to the number of times a phrase is included in the content on a page. Repeating the phrase too often may well be considered spam by the likes of Google and should be avoided.

Good quality, relevant and well written content – aimed at the site visitor – should be the order of the day.

Tracking your Rankings
Keep an eye on your Search engine rankings for a key phrase and help direct your strategic and tactical efforts, which should also enable you to refine and update your targeted key phrases. For example if you find that you have a selection of relatively low competition keywords ranking in positions  3–10, then the chances are that pushing some great content out that links to those pages will give those pages the boost they need to get to the top.

Search Engine Optimisation (SEO) and Internet Marketing
If you would like some assistance with any aspect of your Search Engine Optimisation (SEO) and Internet Marketing project, call Direct Submit now on 0845 2722350 or visit the Direct Submit website for further information and guidance.

Made-to-Measure Conservatory Roof Blinds

Made-to-Measure Conservatory Roof Blinds
The New Year can be an ideal for tackling light home improvement projects such as the installation of new conservatory blinds. If your conservatory needs a facelift, consider what a difference new blinds and perhaps also a fresh coat of paint will make and how much more comfortable you will be in your home environment once the job is done.

New conservatory blinds come in a wide variety of styles and colours, and what will work best in your home depends largely on the number of windows you have – and, thus, the amount of natural light you have. If your prefer blinds in lighter colours which won’t overly darken the room, simply opt for a thicker material like what is typically used for Roman blinds, paper blinds and high-quality Venetian blinds.  No matter what your preference may be in terms of looks, made-to-measure blinds can also improve energy efficiency by providing shade in the spring and summer months and blocking drafts in the winter.

Conservatory Blinds Direct are part of the InStyle blinds group, created out of our passion for high quality conservatory roof and window blinds to give you a secure & online access to the finest quality shading products in the world. We are mainly manufactures to the window blind trade and now we are offering the chance for you to cut out that middle man and buy direct from the manufacture saving you hundreds and in some cases thousands of pounds over retail prices.

All of Conservatory Blinds Direct products are made from the finest components and materials available. We are so confident in our products we are able to offer an industry unheard of 5 year Parts & Labour guarantee.

We believe in keeping shopping simple and here at Conservatory Blinds Direct, we offer a complete range of Shading & Privacy products for your home and because we don’t have huge expensive showrooms or commission hungry sales people we are able to offer pricing to suit any budget but the quality of the product remains high. Even if you don’t see what you’re looking for in our online store, if it’s available we can make / supply it.

Having been in the business of building and installing made-to-measure blinds in residential and commercial settings for over 25 years, our blinds can be measured to fit virtually any conservatory and / or window, without drilling into your window frames or otherwise taking away from the attractiveness of your home.

Contacting Conservatory Blinds Direct
We’re certain that you will be absolutely thrilled to see what a dramatic improvement in the look of your home can result from such a simple change! Let our fully trained staff guide you toward the perfect set of made-to-measure blinds for your home today. To learn more or to request a free quote, call us on 01642 762497 or visit the Conservatory blinds direct website today.

PT Ranson Designer Bathrooms for 2017

A New Bathroom from PT Ranson
A new year is an excellent time to make improvements in various aspects of your life, and some areas ready for a change may include such all-important areas of your home as the kitchen and bath. If you have plans to move home or remodel a bathroom in your home, it will be helpful to know what will be fashionable in 2017 and, PT Ranson bathrooms with such delights the range of Victoria and Albert Baths will be able to help you. For those looking to move house then the rooms that buyers scrutinize are the kitchen and bathroom. Since other rooms can be improved upon with paint, floor wax or carpeting and perhaps some minor electrical work, an attractive, recently updated kitchen or bathroom is more likely to tip the scales in favour of a sale.

If you are planning to upgrade to designer bathrooms in your current home for a future home sale or for your own enjoyment, you will want to do your research and find a manufacturer of high-quality luxury bathroom fittings who can deliver exactly what you want. If you are adding a new bathroom to your current home, you will want to choose a sleek design that provides the greatest possible return on your investment, and in many cases it will make sense to upgrade existing bathrooms to ensure a similarly updated and well-appointed look. The right designer will be able to help you do just that.

People adding a new bathroom to their home or upgrading to designer bathrooms have many things to consider before going into a showroom, and it is helpful to envision the desired result before deciding between the options that you have based on space availability, plumbing and other issues. One of the most obvious considerations is what you generally want your designer bathrooms to look like. Do you have a preferred colour scheme? What about a preference for features that will be easy to clean? Do certain types of fixtures appeal to you more than others?

Next, consider how your preferences will work with the layout of your current bathroom. To what extent might the existing layout have to change? Would you be willing and able to consider a more extensive renovation that involves new plumbing and electrical wiring? Will the dimensions of your existing bathroom or planned add-on leave enough space and allow for comfortable placement of fittings and ease of movement between the tub or shower, toilet and sink? All of these questions need to be answered before ordering your luxury bathroom fittings, and the right manufacturer will come to your home, do a walk-through and work with you to develop a design that will work with your preferences as well as any variables that cannot be changed.

Once you have gone through this initial phase of the design process, you will be able to decide on the features that you would like to include in your renovated bathroom. Popular features right now include basin-style sinks on vanity bases with additional shelving or drawers, wide sinks and mirrors which can be shared by couples in master baths, free-standing tubs, recessed spaces for shampoo and other toiletries, stainless steel fixtures and white or off-white fittings against a dark background. If you have limited cabinetry in your current bathroom or exposed plumbing which you would like to conceal, certain luxury bathroom fittings by Kohler and others can solve both problems in the form of an equally attractive and useful vanity base which also will also make the best possible use of the space. Shower cubicles can also be an excellent space-saving feature which makes for easier cleaning.

For larger bathrooms, separate shower cubicles and free-standing tubs are an attractive way to break up a large space, and windows with a view of the treetops can make the bath experience even more relaxing. Finally, you will want to make certain that the installers are familiar with the manufacturer’s products and support services. A reputable designer will recommend knowledgeable installers who will typically bring in their own electricians and plumbers as needed for your bathroom renovation project.

Whether your home is ten years old or 100 years old, adding a new bathroom or upgrading to designer bathrooms is one of the best investments you can make in your home. The right luxury bathroom fittings will make your daily routine more enjoyable, impress your guests and put you in a favourable position to sell your home should that day ever come. You might even find that certain space-saving features are more attractive than the ones you already have. Make sure that the designer you choose can offer the best value for the design you have chosen, and your new designer bathroom will delight your family and guests for many years to come.

Many Burgbad bathroom furniture pieces, including sleek wood shelving and wall-mounted vanities, work especially well in bathrooms which reflect an appreciation for the beauty of nature. Imagine having such a bathroom for yourself; you’ll most certainly feel an improvement in your quality of life from the first time you step across the heated floor to your beautiful new tub for a relaxing soak surrounded by calming, natural colours and features.

P.T. Ranson has been supplying and installing components for luxury bathrooms across the UK for over 15 years. We work with architect’s specifications as needed and are prepared to guide homeowners through every step of the process, from initial consultation and planning to final installation. Let our experts outfit your home with the luxury bathroom of your dreams in 2015.

For more information or to schedule an appointment, call us today on 0191 469 6999 or visit the P.T. Ranson designer bathrooms website today.

Service Sector Strong Expansion in December

Service Sector Strong Expansion in December
Activity in the UK service sector grew at its fastest pace for 17 months in December, according to a closely watched survey of purchasing managers. The Markit/CIPS services purchasing managers’ index (PMI) rose to 56.2 last month, from 55.2 in November – the highest level since July 2015.

But inflationary pressure in the sector continued, with prices charged rising at the strongest rate since April 2011.

Markit’s Chris Williamson said it defied fears of a Brexit slowdown. “At face value, this improvement suggests that the next move by the Bank of England is more likely to be a rate hike than a cut,” he added.

However, Mr Williamson, Markit’s chief economist, said policymakers were “clearly concerned about the extent to which Brexit-related uncertainty could slow growth this year”. As a result, he said, the Bank’s Monetary Policy Committee would have to consider “the current resilience of the economy” alongside “elevated levels of uncertainty”, meaning that interest rates could go either way.

Earlier in the week, surveys in the construction and manufacturing sectors indicated a similar pattern of growth. Mr Williamson said that collectively, the surveys pointed to GDP growth of 0.5% in the fourth quarter of the year.

The “all-sector” PMI rose to 56.4 in December from 55.1 the previous month – itself the highest reading since July 2015. A figure above 50 indicates expansion.

Paul Sirani, chief market analyst at Xtrade, said the latest survey showed the service sector was going “from strength to strength”.

“Strong services data provides a good indication that the UK economy remains resilient amid ongoing Brexit uncertainty. However, greater tests lie ahead,” he added. “Further changes in the wider political landscape in early 2017 are likely to ask more questions of the robust UK economy, with its response anyone’s guess.”

 

Norfolk Car and Van Hire Services

Norfolk Car and Van Hire Services
Norfolk Hire Vehicle Rental provide reliable car and Van hire in and around the Norfolk region that offers excellent value for money. The range of car and van hire deals that are available at whether for business or leisure use you can be certain that they will have a car or van that is suited to your specific requirements.

Norfolk Hire Vehicle Rental pride themselves on offering a friendly service to all customer, providing a flexible and accommodating approach to your vehicle hire needs. With a wide range of cars, minibuses and vans to choose from we will be able to provide a vehicle that is totally suited to your requirements.

All vehicle are clean, well maintained and undergo a full safety tested every time they are hired or returned. Our approach ensures that with all vehicles being fully insured and maintained to the highest possible standards you can be sure that they will always put your safety first.

If you are planning to visit Norfolk or Great Yarmouth soon, then hiring a car will offer you the flexibility to go where you want when you want. Get in touch today with Norfolk Hire Vehicle Rental and let us help you see more of this wonderful region.

For more information about the range of vehicles available for hire please telephone 01493 260166 or visit the Norfolk car and van hire website. With instant quotations and such a great reliable service every time you can be sure you won’t be disappointed.

Broadband Boost for Remote Areas of UK

Broadband Boost for Remote Areas of UK
The government has said £440m has been found so about 600,000 more premises can gain access to superfast broadband. The cash comes from “efficiency savings” and money returned by BT as part of the government’s flagship broadband rollout scheme. Culture Secretary Karen Bradley said the funds would help to bring faster speeds to homes and businesses in some of the most remote parts of the UK.

Experts said it was not all “new money” but would still be welcomed. The cash will be made up of £150m in cost savings and the rest in the form of returned subsidies from BT, the government said.

Under a 2010 deal, the government paid BT to roll out superfast broadband in hard-to-reach areas where providers had said it was not cost-effective to install broadband infrastructure. As part of the agreement, if more than 20% of premises in those areas bought superfast broadband, BT had to repay some of the subsidy. On average, the take-up has been 30.6%, leading to a forecast repayment of £292m, the Department for Culture, Media and Sport said.

There are two views of the programme to roll out superfast broadband to places which might not be reached by the market.

To the government and BT it’s that rare thing, a public/private partnership which is actually going to come in under budget and deliver more than was promised.

To its critics, the Broadband Delivery UK project has seen an overbearing monopoly handed huge sums of public money with little democratic accountability, and the result is that the UK has been given only a semi-fast network which is not future-proof.

But after some early stumbles, BT does look likely to meet the target of putting 95% of homes within reach of superfast broadband by 2017 – and this new investment could mean that 97% are reached by 2020. The programme is doing what it promised – and the UK is ahead of other major European countries in rolling out superfast broadband.

Ah, say the critics, but only if you think a broadband connection that still makes its final journey into homes via a copper wire is superfast. If you’re looking at fibre direct into the home – something even the government says should now be seen as the gold standard for broadband – the UK is still in the slow lane.

The prospects for those people still waiting for any kind of decent connection have brightened slightly – but the row continues over what kind of broadband network will make the UK fit for the future.
The extra funds will be spent in all areas of the country through the Broadband Delivery UK scheme.

Ministers set up the programme so that by the end of next year, 95% of UK premises would be able to buy superfast broadband – defined as 24Mbps. Such speeds enable families to stream TV on multiple devices at the same time. The extra funds are designed to reach the remaining 5% of the UK and improve speeds where coverage is patchy.

“The key point is this is not £440m of new money,” said Andrew Ferguson, consumer telecoms expert at Think Broadband. Of the £292m to be returned by BT, the company has already announced about £150m, he said. Still, regardless of the source of the funds, more money going into infrastructure is “good news”, he said.

“The pace of broadband rollout doesn’t necessarily match what everyone wants and households aren’t necessarily getting as much information as they would like,” he added.

Kim Mears, the managing director for infrastructure delivery at BT’s Openreach division, told the BBC’s Today programme that there was “still more to be done” to improve broadband speeds in some rural areas. However, she added that 4.5 million rural homes had already benefited from BT’s efforts and that the company was “absolutely determined to look at how we go further and faster”.

The company has faced criticism for the speed of the rollout and the quality of the broadband coverage.

However, the government and BT said it was a “win-win” in that more households were taking it up, triggering clawback payments that would help other premises access faster broadband speeds. “We’re delighted that the success and efficiency of our delivery will mean hundreds of thousands more homes and business could get faster broadband than originally expected,” a BT spokesman said.

The government has not set a timeline for when the 600,000 premises will benefit. It comes after Chancellor Philip Hammond announced £1.14bn in government funds in last month’s Autumn Statement to improve fibre broadband and develop 5G.

Four Steps to Successful Sound Testing

The Four Steps to Successful Sound Testing
New homes are built to high standards; however, acoustics and noise control are important factors requiring careful consideration during design and specification, as well as pre-completion commissioning testing. Why choose APT Sound Testing? We provide full turnkey solution to help our clients achieve Building Regulations Part E compliance. We provide a professional acoustic consultancy service to help developers tackle the key issues. We have carried out thousands of sound insulation tests since 2006 so we have a large amount of experience in regards to Building Regulations Part E compliance.

Our Four Stages Areas of expertise of tackling sound are:

1. Acoustic Design
During early design and construction process, we visit site to conduct a comprehensive acoustic design survey and review, we also take this opportunity to meet; where possible, the site/project manager, architects etc. The first stage of the acoustic design is to send through the design drawings – to include sections etc. so APT Sound Testing can review the design to check that the construction details proposed are capable of passing the sound tests. This usually takes place straight after planning has been approved as increased cost savings can be realised at the earliest stage.

APT Sound Testing will evaluate the construction methods and materials specified to ensure that they are capable of meeting the acoustic requirements of Approved document E. The typical areas we check are:

• There are no flanking points, where isolated partitions are wrongly mechanically fixed together to caused noise bridging.
• The walls and floors design are acoustically robust, to comply with Building Regulations Part E.
• The acoustic treatments for Soil Pipes, Stair Cases Steel Beams etc. to ensure they are acoustically fit for purpose, as these are some of the areas that get usually missed.
• Acoustic floor treatments are compatible with the proposed floor finishes i.e. Carpets, Laminates, Floor Tiles and under floor heating systems.

2. Ongoing Site Construction
We provide the site team with on-going design support service, so you will have direct contact with the allocated acoustician from the start of the process through to the successful completion of the project. One of the most important services is the going site survey visits which allow our clients to feel confident about the outcome of testing at the end of the build. The site visits let us check that the installation teams are installing the acoustic materials as per manufacturers avoiding crucial onsite mistakes. You can often have a compliant design which still fails due to poor workmanship; the site survey visits negate the risk of sound test failure.

3. Precompletion Sound Testing
Sound Testing for Part E of Building Regulations has been a mandatory requirement since July 2003. All new build dwellings and conversions which were built after this date require 10% of each party wall/floor construction type to be tested. Sound testing needs to be carried out between pairs of rooms separated by party walls and/or floors. In most cases the rooms to be sound tested will be the two main habitable rooms, i.e.  living rooms and bedrooms. The sound test procedure involves setting up a noise source in a room on one side of the party wall or floor and measuring the noise on both sides of the partition.

There are two types of sound insulation testing – airborne and impact. Airborne tests may be required between horizontally and vertically separated pairs of rooms. The sound tests are undertaken by using a sound source, amplifier and loudspeaker to generate a high noise level in one room (the source room). Noise measurements are then taken in both the source and receiver rooms using a prescribed number of source and microphone positions. The background levels in the receiver room are measured and the reverberation time in the receiver room is also measured.

For vertically separated rooms, an Impact sound test may also be required. Impact testing is undertaken using a “tapping machine”, (as above) which drops a series of weights onto the floor of the upper room. The noise level in the lower (receiver) room is measured for a prescribed number of source and microphone locations. The background levels in the receiver room are measured and the reverberation time in the receiver room is also measured.

All APT’s test engineers carry the latest Norsonic equipment, which are class one rating all of our acoustic testing/sound testing is completed to a strict quality controlled standard. We provide full ISO & UKAS complaint sound testing.

4. Post Occupancy Sound Testing and Advice
We have carried out sound insulation testing and investigative/diagnostic work can help identify problems, especially if the specific properties of concern were not tested as part of a programme of precompletion testing. We also carry out sound testing and offer acoustic design advice where clients may have not followed the rules of their buildings lease agreements and installed timber floor etc. instead of the usually specified carpet finishes.

If you would like more information in regards to our acoustic design and/or sound insulation testing, please contact us at: info@aptsoundtesting.co.uk  or visit our website at: www.aptsoundtesting.co.uk. Alternatively you can call Darren on 07775623464.

UK Government Must Take Action on 5G

UK Government Must Take Action on 5G
The BBC News website are reporting that the rollout of the UK’s future 5G mobile network must be handled better than 4G was, according to a new report. The current 4G network ranks only 54th in the world in terms of coverage, the government-appointed experts said. Lord Andrew Adonis, who led the investigation, told the BBC that coverage on the UK’s trains and motorways was “frankly appalling”.

He urged ministers to ensure there would be far fewer dead spots on the next-generation network. “The government has been putting more investment and obligation requirements on the mobile operators but we think that needs to be taken further,” Lord Adonis, who heads the National Infrastructure Commission (NIC), told the BBC’s Today programme.

Media captionLord Adonis defends roll-out of 4G technology on Today but admits it’s not moving fast enough. “We particularly think there is a big problem with our road and rail networks. Up to 25% of the time it is not possible to get a decent signal.” Highways England and Network Rail must take “direct responsibility” for improving coverage on roads and railways, he added.

Ofcom welcomed the report but indicated the study that gave rise to the UK’s low ranking might not be reliable. The communications regulator’s targets are based on the percentage of properties that have access to a mobile phone signal rather than coverage to all parts of the country.

But the figure quoted by the NIC was based on data gathered by an app used by volunteers measuring the amount of time they had access to a 4G network as they travelled about.

“We agree that mobile coverage must improve, so we’re pleased the NIC shares our ambition for universal coverage,” said a spokesman for the communications regulator. “Our rules mean that virtually all UK premises must receive a 4G signal by the end of next year, and we’re also making more airwaves available to boost mobile broadband. Last month, we challenged mobile operators to explore how to reach all remote areas and transport lines. “We will shortly publish robust data on 4G in the UK, to help inform decisions on improving coverage.”

Lord Adonis acknowledged that the crowdsourced data gathered by OpenSignal was not perfect, but said it was “based on 15 million users worldwide and 60 million measurements in the UK – no one’s got better data than that”.

A 5G standard does not yet exist, but the technology is expected to surpass 4G to provide faster data uploads and downloads when it is deployed, some time after 2020. The NIC said mobile connectivity had become a “necessity” in society and 5G would play a crucial role in the economy.

“The UK’s networks are not complete. There are too many digital deserts across the country and the availability of our 4G network is worse than many countries including Albania, Panama and Peru,” the commission said.

Its report called on the government to become a “digital champion” by, for example, creating a dedicated cabinet minister. Roadside networks needed to be made “fit for the future”, while the railway network must “rapidly improve connectivity”, it said.

The commission wants to see 5G available on transport

The necessary infrastructure for both should be in place by 2025, the report said.

The NIC predicted the need for tens of thousands of small wireless cells in towns and cities for devices to connect to the 5G network.  The idea is that these would have less range than the current mobile phone masts, but there would be more of them and they would be better positioned to ensure blanket coverage.

The report called on local authorities to work with network providers to make this possible.

The commission said the government and Ofcom must “ensure basic outdoor mobile services are available wherever we live, work and travel”. It said the two bodies should develop a “meaningful set of metrics that represent the coverage people actually receive and use these to determine a mobile universal service obligation setting out the minimum service level people should expect to receive”.

Regulation in this area must “keep pace” with the rapid evolution of the mobile communications markets, in order to allow new firms to “provide services that the existing market has not delivered”, the report added.

A spokeswoman for the Treasury noted that the chancellor had already committed £1bn to support 5G trials as well and fibre broadband. “We want the UK to become a world leader in 5G, which is why we asked NIC to carry out this study,” she said. “We will consider their recommendations carefully and respond at Budget 2017.”

Hackers Rewarded for Web Attacks

Hackers Rewarded for Web Attacks
A Turkish hacking group has turned web attacks into a game by rewarding people who successfully hit designated targets. It is giving loyalty points to hackers for every short-lived attack they mount against a small number of websites.

Points are logged on a scoreboard and can be cashed in for free access to other hacking tools. All the targeted websites are run by organisations that oppose Turkey’s government.

Security firm Forcepoint discovered the site offering the points for attacks. Called “Surface Defence”, the site is run from the Tor dark web network and gives hackers access to a web attack tool called Sledgehammer. This tool seeks to knock websites offline by bombarding them with more data than they can handle – a type of attack known as Distributed Denial of Service. A reward of one point is given for every 10 minutes of an attack directed at one of the targets, said Forcepoint in a report.

Targets include Kurdish campaign groups and media organisations, opposition political parties and a site detailing the Armenian genocide. Also hit were the websites of Germany’s Christian Democratic Union and an Israeli film festival.

A live scoreboard seen by Forcepoint security researchers showed that hackers from many different groups in Turkey were taking part in the competition. The hacker at the top of the board had accumulated more than 450 points. Rewards include more sophisticated DDoS attack tools, click fraud bots and other hacker software.

“This is the first time hackers have ‘gamified’ a hacking platform to the extent that participants compete against one another,” said Carl Leonard, principal security analyst at Forcepoint in a statement.

Mr Leonard said the group may have “gamified” hacking in a bid to attract hackers and build a “critical mass” of attackers that can have a real impact on targets.

However, said Forcepoint in its report, analysis of the Sledgehammer tool suggests there could be another reason behind the competition. The software seems to have a back door built in that lets its creator spy on anyone using it.

“The author is hacking the hackers,” said Forcepoint.

Move your Company Rankings Higher in the Search Engines

Move your Company Rankings Higher in the Search Engines
In today’s business world, it’s an accepted fact that all businesses need an online presence in order to succeed. For most businesses, a company website is the absolute minimum. With the advent of social networking, early adopters of the company website and paid online advertising have since expanded their online presence to include social networks such as Facebook and Twitter. While these means of promoting a business are all relevant and useful in their own way, a great many businesses are still missing out on a paid opportunity that promises a high return on investment in the long run, and that is Search Engine Optimisation or SEO.

seoimage2Simply put, SEO is a means of having your business ranked higher in search engine results based on certain keywords and key phrases. For example, if a home care agency in Newcastle wants to draw more traffic to its website and thus attract more clients, the agency director could contract with a SEO firm to develop high-quality content related to its business.

This content might relate to the challenges faced by carers of elderly relatives as well as the home care needs of someone with a particular medical condition, and related keywords in the title and body of one or a series of articles would then serve to move the agency’s rankings higher in search results based on those keywords. The content need not be overly promotional; in fact, less overt promotional tactics are often more successful, since Google strives to maintain rankings according to the quality of the content.

SEO accomplishes many of the same results as a pay-per-click or other online advertising campaign for a generally lower cost, and the results are much longer-lasting. Another advantage of SEO for business is the trust factor: since many people skip the adverts at the top of a search engine results screen and go straight to the ranked results, high-quality SEO content leads to a higher ranking in search results and amounts to a nod of approval from the search engine which no amount of traditional advertising can buy.

Any business which has not already explored the option of SEO has overlooked an important marketing resource. If you are ready to increase your company’s online visibility while building credibility through informative content related to your business, then the time has come for your company to invest in SEO.

Direct Submit Internet Marketing Services are an established Search Engine Marketing and Internet Marketing company. With over 95% of our business coming direct from client referral, we provide a cost effective and highly efficient service.

We offer a client focused service, and always speak to our clients in a language they understand, helping them understand the Internet and how a successful Internet Marketing Campaign can benefit their business.

Established over a decade ago and operating from the North East of the UK, Direct Submit has become one of the leading SEO and Internet Marketing providers in the North East and the UK. Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success.

Unlike most other SEO companies, we do not do any marketing of note. We don’t employ sales people, not do we cold call or bombard business with sales materials. Virtually our entire client base comes directly from referrals.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk. We look forward to your call.