What is Pay Per Click (PPC)?
Pay Per Click (PPC) search engine marketing allows advertisers to quickly promote their services on the respective search engine using cost per click basis. Pay Per Click (PPC) ads appear at the top, right or bottom of organic search results shown by search engines. Only when someone ‘clicks’ on your advert do you incur a charge.

Pay per Click is very much quicker to implement than most other forms of online marketing such as ‘natural SEO’. It is very fast to respond to changing market demands and campaign settings such as key phrases used or budgets can be amended almost instantly.

Pay per Click Advertising enables small and medium sized enterprises to compete against the larger national / multinational companies. PPC creates a level playing field for small businesses, and by careful choice of PPC parameters, your online campaign can prove successful against any competitors.

Ongoing analysis and updating of your Pay Per Click (PPC) campaign is essential. This to monitor the effectiveness of the key phrases, adverts and of course – costs. Direct Submit can help with this and offer advice and guidance on how to most effectively monitor the campaign.

Internet Marketing & SEO Services for your Business
Having your website found in the major search engines is important for many reasons. Increased sales opportunities, achieved by attracting quality traffic to your website. Increased branding opportunities for your product or service and a higher market profile for your business.

The typical range of Internet Marketing Services may include the following:

- Keyword Analysis – Meta tag Optimisation – On Page Optimisation – Manual Submissions to the Major Search Engines & Directories – Search engine submission – Link Popularity Development – Monthly Ranking Reports – Dedicated Account Manager – Application of Google Site Map

Internet Marketing – A Great Opportunity Every day millions of people use search engines to find a product or service on the Internet. Can your potential customers find your web site in the leading Search Engines? If not, you’re missing out on the local and global audience of customers who could be visiting your web site and, potentially at least, providing your business with new orders.

There are many Internet Marketing companies in the UK and beyond who provide a diverse range of Internet Marketing solutions. These ‘SEO Services’ are designed to get your business or service noticed in the major search engines such as Google and Yahoo.

Direct Submit are a leading UK Internet Marketing and Search Engine Optimisation company who offer services including Website Optimisation, Search Engine Submission, Pay Per Click, Optimised Web Design, Website Management services and more. If your website can’t be found on the World Wide Web, then you are missing out on a potentially huge market place.

School of Rock & Pop Launch New Website
One of Direct Submits clients are now launching their new website. School of Rock and Pop are a UK based company offering music tuition including guitar lessons in Leeds & Manchester and drum lessons in Leeds & Manchester. Direct Submit are working alongside the client to develop innovative and successful Internet Marketing strategies.

Internet Marketing by Direct Submit

Making a Website Work Its a New Year and for many businesses it is ever more important to make your website work hard for you. So how do you do this?

In a perfect world, SEO would be developed while a website is still in infancy. While this ideal situation rarely occurs, the following steps summarise the process as it should occur every time.

Key Phrase Strategy and Website Development  Before building your website, you must have a keyword strategy. Select key phrases that are relevant to your business and receive an acceptable level of traffic. It is often appropriate, particularly for smaller / new businesses, to avoid the most competitive phrases where the level of competition you would be up against would be significant. You can always develop to these phrases as your business grows.

Once you have selected your keywords you can begin to develop the website using basic SEO site structure principles. These include the Meta titles, Meta descriptions, linking strategy, clear site navigation, optimised coding and great content.

Web Analytics Try to include some web analytics platform that will allow you to monitor users are coming from and what search terms they are using. One free example is Google Analytics which provides a reasonable level of feedback on the traffic levels and sources to your website. This information will enable you to monitor and update your website to try and achieve the best results possible within your market sector.

Driving Traffic to the Website Obvious really, but look to get your web pages listed in the main search engines as quickly as you can.  You can submit the website, but also look to get your URL linked to from websites already in the search engines. Subscribe to directories and develop a strategy for effective link building. Remember, with links, it’s about quality, not quantity; a handful of links on top-notch sites is worth hundreds of links on irrelevant, insignificant sites.

Incorporate off site and traditional marketing methods. For example, include your web address on your stationary and have it displayed on the side of company vehicles.

Consider employing the services of an Internet Marketing specialist to help with the Search Engine process. At Direct Submit we regularly see clients who have spent thousands on a website assuming, the traffic will just come, only to find their lovely looking website is not SEO friendly and they have no identifiable SEO strategy in place.

Monitor, Evaluate & Refine After you campaign has run for a time, review and look to assess how the project has been working. Are your keywords receiving the most traffic and bringing in the best ROI, is your website listed in the major search engines and do you need to update /refine the website content.

Internet Marketing by Direct Submit

Its a New Year and for many businesses it is ever more important to make your website work hard for you. So how do you do this?

In a perfect world, SEO would be developed while a website is still in infancy. While this ideal situation rarely occurs, the following steps summarise the process as it should occur every time.

Key Phrase Strategy and Website Development  Before building your website, you must have a keyword strategy. Select key phrases that are relevant to your business and receive an acceptable level of traffic. It is often appropriate, particularly for smaller / new businesses, to avoid the most competitive phrases where the level of competition you would be up against would be significant. You can always develop to these phrases as your business grows.

Once you have selected your keywords you can begin to develop the website using basic SEO site structure principles. These include the Meta titles, Meta descriptions, linking strategy, clear site navigation, optimised coding and great content.

Web Analytics Try to include some web analytics platform that will allow you to monitor users are coming from and what search terms they are using. One free example is Google Analytics which provides a reasonable level of feedback on the traffic levels and sources to your website. This information will enable you to monitor and update your website to try and achieve the best results possible within your market sector.

Driving Traffic to the Website Obvious really, but look to get your web pages listed in the main search engines as quickly as you can.  You can submit the website, but also look to get your URL linked to from websites already in the search engines. Subscribe to directories and develop a strategy for effective link building. Remember, with links, it’s about quality, not quantity; a handful of links on top-notch sites is worth hundreds of links on irrelevant, insignificant sites.

Incorporate off site and traditional marketing methods. For example, include your web address on your stationary and have it displayed on the side of company vehicles.

Consider employing the services of an Internet Marketing specialist to help with the Search Engine process. At Direct Submit we regularly see clients who have spent thousands on a website assuming, the traffic will just come, only to find their lovely looking website is not SEO friendly and they have no identifiable SEO strategy in place.

Monitor, Evaluate & Refine After you campaign has run for a time, review and look to assess how the project has been working. Are your keywords receiving the most traffic and bringing in the best ROI, is your website listed in the major search engines and do you need to update /refine the website content.

Internet Marketing by Direct Submit

Happy Christmas & a Prosperous New Year
We at Expressly SEO would like to wish everyone a happy Christmas and a prosperous New Year.
Internet Marketing by Direct Submit

Judge orders Google and Facebook to remove fake websites
According to the BBC, a US Judge has ordered the search engines Google, Yahoo, plus Twitter and Facebook and others, to delist domain names linked to websites selling counterfeit goods. It represents a significant step in the ongoing battle against the sale of fake items online. The case was brought by luxury goods maker Chanel against 600 sites which it had identified as trading in counterfeits.

Many experts were surprised at the scope of the Nevada judge’s ruling. US firm GoDaddy, which manages around 45 million domain names, has been given control of the web addresses of the 600 firms. It has been told to ensure that none of the sites can be accessed.

Judge Dawson also ordered Google, Bing, Yahoo, Facebook, Google+ and Twitter to remove the domain name from any search results pages. The defendants to stop using Chanel’s name and images, and to stop selling any Chanel products. GoDaddy to link the web addresses involved to a site outlining the case.

Chanel’s counterfeit investigative team identified the websites by ordering goods from them which it then determined to be fakes. Writing about the case in a blog, lawyer Venkat Balasubramani said: “Wow, I’m sympathetic to the “whack-a-mole” problem rights owner face, but this relief is just extraordinarily broad and is on shaky procedural grounds.”

Others have questioned how much jurisdiction the court would have over domains that had been registered outside of the US.

“One of the problems is that the internet is a global phenomenon and you would need similar judgements in all jurisdictions,” said Rachel Barber, assistant at law firm Wiggin. She linked the case to the L’Oreal versus eBay judgement earlier this year.

In July the Court of Justice of the European Union ruled that eBay and others should play a more active role in stopping their sellers from trading in counterfeit L’Oreal goods. The court said that websites such as eBay might be liable for trademark infringements if they played an “active role” in promoting fake goods.

“It is acknowledged that third party intermediaries are best placed to tackle online infringement and that when intermediaries have knowledge of this based on good evidence that can’t just sit on their hands,” said Ms Barber.

Google said that it had no comment to make at this stage because it was yet to be served with the judgement. Facebook said was looking into the matter.

Internet Marketing by Direct Submit

Datawright ERP Software Launch New Website
One of Direct Submits clients are now launching their new website. Datawright ERP Software systems are a specialist North East based company offering invoice accounting software. Their software provides invoice management and accounting for businesses throughout the UK. Direct Submit are working alongside the client to develop innovative and successful Internet Marketing strategies.Internet Marketing strategies.

Internet Marketing by Direct Submit

Google to Kill off 7 Products
Google has announced that it is dropping seven more products in an effort to simplify its range of services. The out-of-season “spring clean” brings an end to services including Google Wave, Knol and Google Gears. It is the third time that the US firm has announced a cull of several of its products at the same time after they had failed to take off. Experts said the strategy might put off users from signing up to new services.

“We’re in the process of shutting a number of products which haven’t had the impact we’d hoped for, integrating others as features into our broader product efforts, and ending several which have shown us a different path forward,” said Urs Holzle, Google’s vice president of operations.
“Overall, our aim is to build a simpler, more intuitive, truly beautiful Google user experience,” he added.

The seven latest products earmarked for the chop are as follows:

• Google Wave – an attempt to combine email and instant messaging for real-time collaboration
• Google Bookmarks List - a service which allowed users to share bookmarks with friends
• Google Friends Connect – allowed webmasters to add social features to their sites by embedding a snippet of code
• Google Gears – much-hyped effort to maintain web browser functionality when working offline
• Google Search Timeline – a graph of historical query results
• Knol – a Wikipedia-style project, which aimed to improve web content
• Renewable Energy Cheaper than Coal – a project which aimed to find ways to improve solar power

Google had previously announced its plans to kill off some of the projects on the list. It has now given details about when the switch-offs will occur. For example Wave will be retired in April, and Knol content will be taken offline in October.

Some experts think that Google is streamlining in order to concentrate on its Facebook rival Google+.

The network gained 10 million users within the first 16 days after its private launch, and 40 million within the first 100 days, making it the fastest-growing social network in the history of the web.

Internet Marketing by Direct Submit

Landing Pages for PPC

I Survey Property Software
Direct Submit are pleased to announce they are working a new client. I Survey are a leading online provider of property management software for PDA’s in the UK. They have recently released their Property Inventory Software and the Property Inspector – the most comprehensive iPhone app in today’s marketplace for managing the complete Inventory process.

Direct Submit will be working to help the business achieve success in the search engines. For clear advice on the range of Internet Marketing Services and Search Engine Optimisation Services available from Direct Submit call now on  0191 2673030.